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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Fans and followers share their extreme sports and adventure experiences with Red Bull by tagging the brand’s social handles and using branded hashtags. The brand then curates and posts the best ones on its social channels. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. These partners participated in the denim transformation challenge by posting a native meme from TikTok. Source: SensorTower.

Brands 114
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What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217
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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. Tweets and memes are taking over Instagram.

Trends 93
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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media isn’t all memes and arguing politics. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. The results were extraordinary.

Education 111
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. as of December 2016 was the 25 to 34-year-olds , which accounted for 25.2 Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. percent of U.S. Instagram users.

Study 111
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10 Social Media Predictions for 2019

agora pulse

FUN FACT: In 2016, live streaming was already a $30 billion+ industry. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. The campaign got over 3,000 uses of the hashtag in under a year and 14,000 visitors to their website. User-generated Content Will Rock Your Networks.