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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 196
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Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

Given that some version of this rule has existed since 2013, this is a big deal. I’m having no issue whatsoever. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. .”

CPM 217
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Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

Given that some version of this rule has existed since 2013, this is a big deal. I’m having no issue whatsoever. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. .”

CPM 174
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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer Social

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The audiences on Facebook Stories could be an issue for advertisers. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. The challenges and opportunities with Stories.

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What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. If a blog is stagnating at a PR3 for a while, it could mean there are on-page issues that should be checked using Xenu. July 2013 Visitors: 13,485. Cross-Media Integration.

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Final Results: Can I Reach All of My Facebook Followers with an Ad?

Jon Loomer

Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). The ad reached more than 17,000 people with a CPM of $.56 The CPM increased on most days from that point forward during the first month or so. The CPM (Cost Per 1,000 Impressions) would rise from $.56 14, 30% by Nov.

CPM 207