Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 192

CPM Facebook Sample Samples 192

Buffer Social

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The audiences on Facebook Stories could be an issue for advertisers. Brand awareness. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. billion use Facebook daily.

Facebook 98

Facebook CPM Survey Instagram 98

ProBlogger

JULY 30, 2013

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. sponsored tweets) into your offerings will make a blog’s brand more lucrative. Guest posts are typically used by brands to build web traffic and to put readers in a purchasing frame of mind.

Advertising 45

Advertising CPM Adsense Metrics 45