Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.
Waxing UnLyrical
MARCH 11, 2013
This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.
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Jon Loomer
MARCH 2, 2022
Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). The ad reached more than 17,000 people with a CPM of $.56 The CPM increased on most days from that point forward during the first month or so. The CPM (Cost Per 1,000 Impressions) would rise from $.56 14, 30% by Nov.
Jon Loomer
SEPTEMBER 23, 2020
Given that some version of this rule has existed since 2013, this is a big deal. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. .” First, the campaign is DEFINITELY delivering.
Jon Loomer
SEPTEMBER 23, 2020
Given that some version of this rule has existed since 2013, this is a big deal. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. .” First, the campaign is DEFINITELY delivering.
Buffer Social
SEPTEMBER 26, 2018
Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day.
Buffer Social
MARCH 22, 2017
Shortly after seeing that stat, we read several studies from Adobe that showed video consumption on mobile has increased 233% since 2013. It also gave us more in-depth analytics on the true performance – CPM , specifically, as the industry standard in analyzing the performance of advertisement impressions.
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