Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 192

CPM Facebook Sample Samples 192

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. I’m having no issue whatsoever. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. But, Should You?

CPM 217

CPM Advertising Campaign Price 217

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. I’m having no issue whatsoever. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. But, Should You?

CPM 170

CPM Advertising Campaign Price 170

Jon Loomer

MARCH 2, 2022

Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). The ad reached more than 17,000 people with a CPM of $.56 The CPM increased on most days from that point forward during the first month or so. The CPM (Cost Per 1,000 Impressions) would rise from $.56 14, 30% by Nov.

CPM 206

CPM Facebook Campaign Cost 206