Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 192

CPM Facebook Sample Samples 192

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. I’m having no issue whatsoever. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Look, I get it.

CPM 217

CPM Advertising Campaign Price 217

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. I’m having no issue whatsoever. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Look, I get it.

CPM 170

CPM Advertising Campaign Price 170

Buffer Social

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The audiences on Facebook Stories could be an issue for advertisers. We recently partnered up with writer, maker and marketer, Owen Williams, to and how to get started in a four-part email series. billion use Facebook daily.

Facebook 98

Facebook CPM Survey Instagram 98

ProBlogger

JULY 30, 2013

How do advertisers determine whether a blog is worth their marketing dollars? Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. July 2013 Visitors: 13,485. This is a guest contribution from Brianne Bauer. But what’s missing?

Advertising 45

Advertising CPM Adsense Metrics 45

Jon Loomer

MARCH 2, 2022

Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). The ad reached more than 17,000 people with a CPM of $.56 The CPM increased on most days from that point forward during the first month or so. The CPM (Cost Per 1,000 Impressions) would rise from $.56 14, 30% by Nov.

CPM 206

CPM Facebook Campaign Cost 206