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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Share this on Reddit.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

They just expect you to move seamlessly and consistently from channel to channel and device to device, whether that’s using paid, earned, or owned methods. Earlier this year, FleishmanHillard restructured to be more channel-agnostic, integrating paid, owned, and earned media. In 2012, that number increased to more than $1.2

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. ” The survey also suggests that Facebook may have reached its saturation point in the U.S.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).

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