Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Reply Tamar Weinberg September 17, 2009 at 1:21 pm Howard, you’re right, it’s not really new. Does brand evangelism work? Answers Yahoo!
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