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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts.

Marketing 104
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 83
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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Marketing to Gen Z vs. Millennials. Hire them onto your social team.

Airlines 109
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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141
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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in!

LinkedIn 112
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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn started its life in 2003 as a resource for job seekers and recruiters, but in the intervening years, its functions have multiplied considerably. companies doing business in today’s markets, don’t get to be coy. . That said, B2C businesses shouldn’t feel discouraged from using LinkedIn as a marketing tool.

LinkedIn 110