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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media. Episode Summary.

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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts.

Marketing 103
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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. Last year I wrote about how the balance of content has shifted.

B2B 243
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 83
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When Analog Beats Digital Marketing

Convince & Convert

Steve McKee is the president of McKee Wallwork & Company, an integrated marketing agency that specializes in revitalizing stalled, stuck and stale brands. When Analog Beats Digital Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Marketing 154
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Join us for a Webinar “Social Media Marketing for Franchisees.

Saying It Social

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617

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Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. There's an old adage that took hold in the early days of social media that seems to have been lost on those that have twisted these digital publishing platforms to act like more traditional media. content marketing. digital marketing.

Brands 80