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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

In his Forbes column, Steve Olenski quotes James Citron, the CEO of a video text messaging company as follows. In the US, it falls under the CAN_SPAM act of 2003 and the Telephone Consumer Protection Act of 1991. If you’re going to handle your SMS marketing on your own, you’re going to need a short-code for your company.

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What Is Cyber Liability, and Why Should You Care?

ProBlogger

Recently, here on Problogger , I was discussing the topic of privacy breach notification and how it affects us as bloggers. However, as in my previous article on privacy breach notification, I don’t want to unnecessarily alarm you about these issues. This guest post is by Matt Setter of MaltBlue.com. how it may affect you.

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn started its life in 2003 as a resource for job seekers and recruiters, but in the intervening years, its functions have multiplied considerably. LinkedIn company pages are now used to define and drive branding. For many LinkedIn users,, your company page will be their first impression of your business. Use Your Words.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. We conducted this study over a six-month period in 2003 and 2004 at five different business sites in the Boston area. For confidentiality reasons the names of people and businesses are fictitious. Approach and tools.