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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn started its life in 2003 as a resource for job seekers and recruiters, but in the intervening years, its functions have multiplied considerably. LinkedIn company pages are now used to define and drive branding. For many LinkedIn users,, your company page will be their first impression of your business. Use Your Words.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. We conducted this study over a six-month period in 2003 and 2004 at five different business sites in the Boston area. For confidentiality reasons the names of people and businesses are fictitious. Approach and tools.