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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. The burgeoning social media and online marketing are still new to the brand managers and agencies, and maybe mobile is just a step too far. There are people who understand how effective mobile and SMS marketing is.

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn started its life in 2003 as a resource for job seekers and recruiters, but in the intervening years, its functions have multiplied considerably. LinkedIn company pages are now used to define and drive branding. For many LinkedIn users,, your company page will be their first impression of your business. Use Your Words.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. We conducted this study over a six-month period in 2003 and 2004 at five different business sites in the Boston area. For confidentiality reasons the names of people and businesses are fictitious. Approach and tools.