3 Ways Push Notifications Bring You Business
Small Business Mavericks
SEPTEMBER 20, 2012
One growing trend in mobile marketing is something called push notifications. A push notification is a message you can send through an app to a user’s mobile phone. But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. Push notifications are powerful because you already have permission to contact the mobile phone user through the app they’ve downloaded.