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Social Media’s Redheaded Stepchild

Jeff Esposito

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). But LinkedIn has come a long way since its early days as a pseudo “hiring site.”

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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

Airlines 109
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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. I use it, have my "100% profile", nice network developed which helps me stay peripherally connected with colleagues who switch companies or move, and use "Questions" occasionally with good response.

LinkedIn 109
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The feeling of community, and “we’re all in this together&# is slipping away. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall.