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Social Media "Pioneers" Tell Why

Diva Marketing Blog

In fact, some companies thought we were a bit crazed to encourage brands to embrace concepts like transparency, authenticity, honesty and the most radical of all … customer-to-brand, peer-to-peer conversations in public forums. Elisa Camahort Page - BlogHer @ElisaC Began blogging 2003 (USA).

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

A quick look at LinkedIn’s journey to 500 million members: 2003 (0 members): Launch. 2013 (250M members): 10th anniversary of LinkedIn. But what does this mean for B2C and B2B companies?

Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems.