Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Waxing UnLyrical
MAY 15, 2018
If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to saying goodbye to agencies, respondents noted three main reasons in descending order for the dismissal: cost (79%), service (50%) and results (40%).
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