Forbes Social Media

MARCH 22, 2019

Rather than treating everything as a binary classification problem, we need to recognize that some problems require more complex deep learning solutions.

Content 69

Content Facebook 69

Social Media Strategies Summit

NOVEMBER 2, 2023

Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years. It’s also important to draw clear boundaries between work and downtime, particularly for office-based employees.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Social Media Strategies Summit

MARCH 1, 2024

If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast. Continued Popularity of Short-Form Video Many of us feel that our attention spans are getting shorter. Don’t think of it as a bribe — think of it as a simple “thank you” for their hard work.

Video 229

Video Trends Marketing Mobile 229

Social Media Strategies Summit

SEPTEMBER 14, 2021

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities.

Brands 286

Brands Meme Research Social Media 286

Social Media Strategies Summit

MARCH 9, 2023

Finding Time for Strategy & Creativity When it comes to representing the government on social media, a lot of time is spent putting out fires and generally “getting the work done.” So how can social media managers make time for that essential big-picture work? Matt is also a big fan of using text messaging to discuss content ideas.

Team 187

Team How To Social Media Management Trends 187

Jon Loomer

FEBRUARY 25, 2024

They give us a sense of control — a lever that we can pull to show that we made an impact on the results. You’ve been creating several ad sets per campaign for cold targeting for years and you swear it works. If multiple cold targeting ad sets are so important, how can Advantage+ Shopping campaigns work with only one?

Campaign 155

Campaign Cost Advertising Strategy 155

Social Media Strategies Summit

NOVEMBER 30, 2022

It used eye-tracking technology to assess whether they could focus on a slow-moving Goldfish Cracker for longer than nine seconds. It sounds weird, but it works. For Black History Month 2022, the fast food giant launched its Future 22 campaign , which celebrated the work of 22 young, gifted Black leaders. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Ignite Social Media

FEBRUARY 26, 2024

You remember when Facebook told us, with a straight face, that ads were just “Stories “; 16. You hear an amazing idea but instantly know it won’t work because of budget constraints ; 21. You probably can’t explain the technical intricacies of how an algorithm works , but you hate them nonetheless; 23.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Jon Loomer

MAY 16, 2023

You’ve found an efficient system that works for you. Meta is pushing us more and more towards accepting a more significant role of automation and optimization that is outside of our control. It surely took some of us a while to adjust our strategies to these changes. This is a big shift in thinking for many of us.

Advertising 179

Advertising Cost Strategy Conversation 179

Janet Fouts

APRIL 21, 2021

YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. If you are like most of us in today’s busy world you might be feeling like: You know you need to take time to fill your own energy stores, but you feel guilty taking the time for yourself.

Energy 235

Energy Groups Groups Course 235

Janet Fouts

JUNE 28, 2023

Did you know that we can actually use the tools of neuroscience to help us end the cycle of procrastination? Putting it off makes us feel bad, and that tells our mind that we shouldn’t do it at all ‘cuz it feels bad. So we do things that do make us feel good. We do things that cause a dopamine hit. What a mess.

Exercises 146

Exercises Project Training Issues 146

Social Media Strategies Summit

JULY 12, 2023

But often , especially in the world of public sector marketing, they’re more about reiterating and reinforcing messages that people are already familiar with — persuading us to adopt actions or behaviors we already know are the right thing to do. This is when awareness alone doesn’t work,” Adam explains.

Campaign 208

Campaign Social Media Case Study Training 208

Buffer Social

JANUARY 16, 2024

Pretty smart of us.)    This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.     We crafted the list of tasks to work through quite carefully to ensure the risk of outages was as small as possible.

Engineering 116

Engineering Team Collaboration Issues 116

Janet Fouts

DECEMBER 9, 2021

Each of us has our own unique values, purpose, and desired direction, but often exactly what they are can be elusive. That’s why it’s useful to have a personal mission statement—something which gives us clarity about how we want to live our lives and ultimately achieve personal fulfillment and well-being. Then, work backward.

Loyalty 205

Loyalty Education Groups Groups 205

Sprout Social

FEBRUARY 6, 2024

Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in everyday, but of the way our customers are transforming their businesses with the power of social. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

Software 116

Software Products Team One Spot 116

Pam Moore

MAY 19, 2023

Defining Limiting Beliefs and a Growth Mindset: Limiting beliefs are negative thoughts or attitudes that we hold about ourselves, our abilities and the world around us. They are limiting because they prevent us from taking action and reaching our full potential. Limiting Belief: “AI is too complicated for us to implement.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Defining Limiting Beliefs and a Growth Mindset: Limiting beliefs are negative thoughts or attitudes that we hold about ourselves, our abilities and the world around us. They are limiting because they prevent us from taking action and reaching our full potential. Limiting Belief: “AI is too complicated for us to implement.

Team 147

Team Marketing ROI Training 147

Buffer Social

JUNE 19, 2023

So even though we use AI in our processes on Buffer’s Content team (there are only three of us, and it helps us work more efficiently), we wanted to clarify exactly how and where we use AI in our work. Spending time with the different tools powered by AI has allowed us to define our boundaries better.

Team 109

Team Content Project Collaboration 109

Janet Fouts

JUNE 30, 2021

I have to say that up until now they haven’t been my first choice when working with clients. Not because I don’t believe in their usefulness, but because too many organizations have people do the tests, then categorize the individual to a type and don’t help them learn what to do next. Are you a fan of strengths tests?

Airlines 208

Airlines Consultant Training Skills 208

Janet Fouts

JULY 2, 2021

This allows us to understand our own strengths and weaknesses and how that affects the performance and emotions of everyone around us. Which one do you want to work for? Listening is a crucial skill for all of us, but especially leaders. Which do you trust?

Skills 224

Skills Fashion Team Conversation 224

Janet Fouts

MARCH 29, 2023

Empathy can help us navigate through life’s challenges and build stronger relationships with the people around us. With empathy as our guide, we can turn overwhelm into resilience and use communication as a tool for connection. Learn how to use empathy to build relationships, work smarter and lead better.

Widget 139

Widget Survey Report Issues 139

Jon Loomer

JANUARY 29, 2024

It works fine if your formula uses other metrics that include spaces. Then use the custom conversion in the custom metric formula (even if the name of the custom conversion has a space in it), and it should work fine. This is one of those problems that may make sense to programmers, but it won’t occur to the rest of us.

Metrics 115

Metrics Eventful URL Issues 115

Jon Loomer

JANUARY 30, 2023

I, like most of us, am an AI novice. What I mean is that most of us understand ChatGPT as a simple prompt-and-response interface. I am looking for simple ways to leverage the main ChatGPT interface that can simplify and enhance my work. We will get answers and make improvements to our work faster than we ever could before.

Advertising 199

Advertising API Facebook Applications 199

Ignite Social Media

AUGUST 2, 2023

If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the opportunities and challenges that generative AI creates, and where we think the future of social media marketing and AI will take us. Often, AI-created content is more useful as inspiration or a starting off point.

Social Media 144

Social Media Marketing Microsoft Software 144

Jon Loomer

APRIL 19, 2022

More and more, it seems Meta simply wants advertisers to trust that something is working. We’re just supposed to trust that it works. Telling us to go broad to help the algorithm seems to be a way to get us to spend more during a time when Meta needs more results. Maybe it works! But, maybe it doesn’t work for me.

Trends 207

Trends Advertising Privacy Data 207

Social Media Today

FEBRUARY 21, 2023

As TikTok continues to work with US regulators on a new deal to keep it in operation, it's looking to improve transparency.

API 155

API Analysis Research 155

Buffer Social

DECEMBER 21, 2023

I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year. We’re also in the process of changing up our strategy, so this information will be really helpful for us. What metrics are we using to calculate these top posts?

Social Media 97

Social Media Content Meme Metrics 97

Jon Loomer

JANUARY 24, 2024

How does Meta improve optimization to work in all situations? This works great at the very bottom of the funnel. This can also work for conversion leads optimization. To do that, we can rank what’s most important to us. Meta’s ads algorithm should be smart enough to prioritize this for us.

Advertising 174

Advertising Eventful Campaign Engagement 174

Janet Fouts

MARCH 28, 2021

As professor Herminia Ibarra tells us, a simplistic understanding of what authenticity means can hinder our growth and leave us feeling fake. For some, it takes years of work, or even an existential crisis to learn our real, deep truth. Our one thing that brings us joy. Get the book! Authenticity Reawakened.

Authentication 155

Authentication Resources LinkedIn Instagram 155

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Help us get the word out! Catch all episodes here. Episode Summary.

Influencer 174

Influencer B2B Marketing Apple 174

Buffer Social

AUGUST 22, 2023

I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I wanted to lead an agency that was doing impactful work, that was actually helping people, and that was financially successful. Of course, I have.

Organization 85

Organization Company Energy Resources 85

Buffer Social

NOVEMBER 9, 2023

There are many cases where discussing something synchronously (on a live video call) is the best solution for us. Through iterating over time, we feel we’ve found the right balance for synchronous and asynchronous communication for us during this current season of Buffer. We aren’t an async-first company.

Handbook 93

Handbook Meeting Team Conversation 93

Janet Fouts

APRIL 9, 2022

Whether you are going back into the office or the workplace after parental leave from work, from caring for a loved one, or because of the pandemic, how can you put your best foot forward and integrate without losing yourself in the process? Listen to the podcast below and see!

Health Care 165

Health Care Hosting Process Features 165

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. The Last of Us fans will know the episode we’re talking about.  But not every trend was a welcome one.

Social Media 93

Social Media Film Meme Apple 93

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Which can work to your advantage. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Buffer Social

NOVEMBER 27, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Products 86

Products Pharmaceuticals Small Business Film 86

Janet Fouts

SEPTEMBER 26, 2021

It can seem like we’ve lost our ability to feel that sense of joy when everything seems in chaos around us. Joy is right there, patiently waiting for us to find it again. Join us for this workshop to uncover the joy that’s right here , all around you in this very moment. When do we want to feel joy? What a question.

Groups 169

Groups Groups Questions Strategy 169