MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
[Wireless] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
As more people begin to access the Web using a wireless device than they do using a PC, it will become crystal clear to brands, agencies and companies across the ecosystem that they can’t afford to treat their mobile strategy and presence as an afterthought. Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012?
TRENDS SPOTTING | WEDNESDAY, FEBRUARY 1, 2012
[Wireless] “Trends and Innovations in Mobile Accessories” Research Report
Charging: With phones following the consumer everywhere, we see a large variety of charging solutions: from simultaneous charging and battery boosts to wireless charging and alternative power sources, consumers can now make sure they will never be disconnected. 4. Major trends analyzed in this report: Consumer and design trends : Traditionalism, Hands free, Wearable devices, Storage, Soft and stiff materials, Fashion, Universal solutions, “On the go”, Wireless, multifunctional, daily tasks and activities monitoring, and more.
JOSH S PETERS | THURSDAY, JULY 14, 2011
[Wireless] Unboxing the The Toshiba Thrive with Android. Lots of Pictures and Excellent Customer Service
On my desk, in the dock, while I use this lovely little wireless keyboard to conduct this post on it. All of your wireless controls and major settings are available by touching the lower right corner and can even set it to airplane mode from there. Behold, the Toshiba Thrive powered by Android. No longer will I be Tweeting from bed using a silly phone, no sir (or mam) I have upgraded to a Tablet. The most advanced and awesome android tablet on the market right now. The Thrive comes with an SD card slot, Mini USB, USB 2.0, HDMI out, great speakers, and dual cams. The Thrive is 10.1
LOUIS GRAY | FRIDAY, JUNE 15, 2012
[Wireless] Pictures, Or It Didn't Happen on Mobile
Google+'s Mobile App Delivers Full Bleed Photos and Full Color The move toward photo-centric experiences in social mobile apps is one that reflects a few things - that smartphones are increasingly capable of taking high quality images, but also having improved displays to bring pictures to life, that wireless download speeds can handle the increased demands of a photo-centric experience, unlike the days of WAP and text-only mobile sites, and that users love it when updates from friends come to life. Images from my Path and those from a friend.
WAXING UNLYRICAL | THURSDAY, DECEMBER 13, 2012
[Wireless] The 5 Commandments of How to Raise $1Million on Kickstarter
Up until the Pebble, one of the most successful Kickstarter campaigns to date was the Hidden Radio , an intuitive speaker that wirelessly connects with tablets and phones and pumps out up to 80 decibels of sound, all in the size of a can of soda. Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Be simple.
THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 31, 2012
[Wireless] Cycles Of Social Transformation
examine Google, IBM, Microsoft, Wireless, Internet, Broadcasting etc etc.). My brain isn’t always the sharpest and it takes time for me to grasp information and its relative meaning. Words carry lots of meaning and unless we really “ read and listen to comprehend ” we can miss the true value of someone’s work. If you’ve ever listen to or read something from someone smarter than you then you know what I mean. Three years ago I read Doc Searls work and in particular The Cluetrain Manifesto. All generated from conversations. Cycles of Transformation.
GEOFF LIVINGSTON | FRIDAY, SEPTEMBER 7, 2012
[Wireless] Life as a Walking Typo
My masters thesis on wireless Internet diffusion was published by the Strategis Group. Image by grafician. Yes, I know. There’s a typo. Almost everything I write has a typo. Before you rush to deliver an admonishment or advise about proofing more, the fine art of editing, blah, blah, blah, please wait. Believe it or not, I proof these posts, as many as five or six times before publishing. No matter how many times I proof an elusive typo seems to appear. Even the posts that seem OK always have a few sentences that could be tightened, more active, or simply rephrased. Baggage Alert.
THE RELATIONSHIP ECONOMY | FRIDAY, DECEMBER 7, 2012
[Wireless] The Risk Of Big Data Is A Big Deal
Fewer than 29% of small business owners have actually installed anti-virus software on smartphones– even as 65% expressed concerns over information and data threats on wireless devices. The collection, analysis and use of consumer data is and will continue to both be valuable for suppliers and risky for consumers. Data is exploding faster than most imagine and with explosive growth organizations, people and machines are learning more about human behavior and people’s intentions faster than ever before. The data they seek is mostly about their customers, you and me.
QUICK ONLINE TIPS | TUESDAY, DECEMBER 18, 2012
[Wireless] What is Better than 1080p HD? 4K Ultra HD
Airtel Launches 4G LTE Ultra High Speed Wireless Broadband in India. If you thought that buying a 1080p HD TV was enough, 4K Ultra HD is fast becoming popular among gadget lovers who want to visualize the next level of entertainment. 4K signifies 4000 pixels (and varies from 3840×2160 to 4096×3072 in different devices) which is called ultra HD, and this resolution is nearly 4 times higher than the 1080 pixels HD (high definition) which most HDTVs and HD recording cameras, camcorders and mobiles aim for right now. 4K Ultra HD Resolution. It will also upscale HD movies to 4K. Gadgets
SOCIAL MEDIA MARKETING | SATURDAY, APRIL 14, 2012
[Wireless] If Titanic Had Twitter
But just in terms of the advance of communication, the Marconi wireless that they had on board seems so primitive compared to what we have at our fingertips with smartphones every day now. Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace. Naturally, the 100th anniversary brings about its own special observance from longtime admirers as well as those who may have just discovered the story.
LOUIS GRAY | THURSDAY, MAY 31, 2012
[Wireless] Fifteen Signs You're a Fitbit Fanatic
even picked up a Fitbit Aria scale to wirelessly track my daily weigh-ins and see if that number is trending the wrong way. Two years ago ( to the day, surprisingly ), I highlighted four squared (16) ways to tell if you've become a Foursquare addict. In the ensuing two years, I've continued to enjoy my regular checkins from place to place, but I've got another obsession that also tracks my comings and goings - not in where I go, but what I do, with the Fitbit. With that in mind, I thought it was time to trot out fifteen ways you can check if you're a Fitbit fanatic. 1. Good luck Matt!
IDACONCPTS | MONDAY, APRIL 25, 2011
[Wireless] 4 iPad Alternatives
The 3G wireless data performs well in speed tests. If you’re interested in exploring what the tablet hype is all about but do not want to lock yourself to Apple’s iTunes and App Store, there are many alternatives for you to consider. While Mac fans will be encouraging you not to consider any other tablet than the iPad, keep in mind that the iPad does not have a built-in HDMI port or a memory-card slot to add storage, and still has no Flash support. Also, take a look at these 3 Problems with Apple’s iPad. Here is a review of 4 tablet alternatives to the iPad. 1. pounds.
MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
[Wireless] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. What is Etheridge seeing? Mobile users average six-minute session times, but they return often. How does this compare to other channels? His mobile marketing do’s?
MOBILEGROOVE | FRIDAY, MAY 4, 2012
[Wireless] London Olympic Games Crack Down Hard On Social Media
The major wireless carriers — AT&T, Sprint, T-Mobile, Bell Mobility and Verizon Wireless — all also offer ways to report the numbers on their Web sites and can block numbers. With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. Yes, you read this right. The IOC has introduced The Olympic Athletes’ Hub , which it says will include the verified social media feeds of more than 1,000 current and former Olympians. Don’t bet on it.
MOBILEGROOVE | FRIDAY, APRIL 15, 2011
[Wireless] Kindle’s Advance Into Ad-Funded Devices; Professional Programs For App Developers
Will wireless subscribers accept advertising in exchange for price breaks on hardware and services? One of my “go-to points in mobile presentations is the fact that a wireless hardware manufacturer (Nokia) is the biggest seller of cameras in the world. The question looms like the next iPhone rumor. This week, Amazon moved to at least partially get an answer, introducing the Kindle coupled with Special Offers for US$114. That’s a savings of US$25. What’s the difference? But this is not without some level of consumer buy-in. It appears that brands like this approach.
MOBILEGROOVE | FRIDAY, FEBRUARY 4, 2011
[Wireless] New Devices & Content Formats; What Should Mobile Marketers Do About The Daily?
HOW I SEE IT: Increased data use on wireless devices has a myriad of implications (good and not so great) for marketers. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The Daily launched in the U.S. this week, complete with the hype we’ve come to expect from Rupert Murdoch’s endeavors and the reach of content and personalities from within the News Corporation empire. With typical bravado and fanfare, The Daily has burst onto the scene with a mission to provide the best news experience possible. After that, The Daily costs $0.99
LOUIS GRAY | FRIDAY, MAY 18, 2012
[Wireless] Web Data Caps Not Prepared for Pervasive Connectedness
One has to wonder what could be made possible in the next five to 15 years going forward, with advancements in software codecs, fibre outlay and wireless standards. Comcast (Xfinity) made headlines yesterday with its discontinuation of a standard 250 gigabytes a month cap for its residential users, in favor of a new format , which starts at 300 gigabytes a month, with the option to buy more. The wonder is if the infrastructure can adapt to consumer needs, or if even more disruption is needed. Even my thermostat and my scale are connected to the web now. scratch that.
STAY N' ALIVE | TUESDAY, AUGUST 16, 2011
[Wireless] Mitnick's "Ghost in the Wires" Will Hack Your Mind With Real Life Adventures in Hacking
It was then, one of probably 3 Hams my age in the school nerdy enough to care about radio wavelengths, antennas, and electrical engineering, that I gained a fascination for communication. I was fascinated that I could wirelessly tell my mom where I was over patch radio. I was fascinated that I could access the internet over Packet radio even though my parents couldn't afford an internet connection. When I was just 16 years old I got my Ham Radio license. The world had little knowledge of the power I had at my hands in that little 2 meter radio. find it rare that I can't put a book down.
MOBILEGROOVE | FRIDAY, NOVEMBER 4, 2011
[Wireless] Google Aids Businesses With GoMo Initiative; What’s The Trade-Off?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Google’s well-publicized philosophy includes the promise to “Do No Evil”. With that in mind, is the company out to do good or make money with the launch of GoMo, an initiative positioned as a driver to better mobile web sites produced for brands? In practice, businesses can go to Google’s GoMo website at howtogomo.com to access a so-called GoMoMeter. And, if you need more support, you can find what you need on Google’s blog. believe it’s both. Apps by the numbers. Looking at all U.S.
WEBBIQUITY SMM | MONDAY, SEPTEMBER 10, 2012
[Wireless] The Top #Nifty50 Women in Technology on Twitter for 2012
Splitting time between Ottawa, Canada and Naples, Florida, Lisa is owner of Parlez Wireless as well as a sought-after social media strategist and speaker. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Stacey Acevero.
IDACONCPTS | THURSDAY, NOVEMBER 14, 2013
[Wireless] 5 (+1!) Tools to Get Better at Printing
It is a wireless connection program that lets you print out web pages, emails, documents and photos. Printing…even with tablets and smartphones and the ability to access data everywhere, we still do it. But that can be bothersome, between how much paper and ink it takes, and the cost of those items as we move into a move digital world. Since we can’t just give it up altogether (not yet, anyway), it is a good idea to become more efficient at what you do print. There are tools for that, which is fortunate. Print What You Like. Print Edit. Firefox user? PrintingTools. Bonus!
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 25, 2015
[Wireless] 4 SEO Tactics That Damage Your Brand’s Reputation
Recently, we worked with a company called Eyefi, which makes wireless SD cards, to help boost interest in its brand. Image via BigStockPhoto.com. From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. For decades, its parks were a fun, wholesome place to take the kiddos. Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Managing corporate reputations is tricky in the modern era, as SeaWorld proves.
SOCIALNOMICS | MONDAY, MAY 23, 2011
[Wireless] A Brand, Twitter and Jobs
There were individuals willing to help, share, learn, advise, teach, inform, and ultimately build relationships with. I’ve spent my adult life in the wireless technology business and have a passion for communication. Imagine the advantage we can have knowing how to use social media to communicate with peers, customers and employers around the globe, in real time, accessing a wealth of education and experience from the tips of our fingers on any wireless device in the world. have not only embraced social media but I’ve become evangelistic about it. How did I not see this one?
MOBILEGROOVE | FRIDAY, MARCH 4, 2011
[Wireless] Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media
As marketers, it’s tough to think wireless (not just mobile). As I point out in this column, it takes work and expertise to figure it out — but marketers that can see wireless in a broader context are making great strides. * * *. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The fit between mobile and retail is obvious. It is on the road to becoming mainstream – and yet the avalanche of shopping apps on the market is squarely aimed at smartphone owners. Macy’s doesn’t think so.
TWIST IMAGE | FRIDAY, FEBRUARY 15, 2013
[Wireless] Tracking, Personalization And Screams Of Privacy
According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. What's your Amazon experience like? What does the company do? apple. brand. google.
THE JORDAN RULES | MONDAY, OCTOBER 10, 2011
[Wireless] How The Automotive Industry Can Lead Digital Innovation
think there can be 4G syncing for the short-term, and think wireless networking will become available globally within 5 years. Ideal: Wireless Innovation. Solution: WIthout diving too deeply into the technology, I believe wireless networking technology can encompass the world. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. 1. THE CAR API. TAP THE CROWD. BECOME MOTION FACILITATORS.
MOBILEGROOVE | FRIDAY, SEPTEMBER 23, 2011
[Wireless] Mobile Marketers Should Sync More Offers With Our Transit Routine
Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented. According to new data from Boingo Wireless, a leading provider of software and services worldwide, smartphones and tablets passed laptops as the most widely carried Wi-Fi device in airports, reaching 58.9 Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. percent of all devices in June.
MOBILEGROOVE | FRIDAY, SEPTEMBER 9, 2011
[Wireless] Has Yahoo Missed The Mobile Boat?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. This week Yahoo’s board fired CEO Carol Bartz , news that rocked the industry and has some debating if the company’s inability to choose between being a media company or a technology provider is to blame. think we need to look elsewhere and ask: Would Yahoo’s shakeup at the top have happened if the company had been innovating in mobile instead of slipping further behind? We’ll likely never know the answer. News site mocoNews provides some worthwhile insights and analysis.
MOBILEGROOVE | WEDNESDAY, AUGUST 3, 2011
[Wireless] VIP Discount For Mobile Future Forward Summit
Janet Schijns , VP – Business Solutions Group, Verizon Wireless. Where can you get the inside track on the developments that will transform the next five years in mobile, while connecting with the executives that are leading change? Spend one day ( September 12 ) at Mobile Future Forward in Seattle. MobileGroove VIP offer. Mobile Future Forward brings together world-class speakers from across the value chain for a powerful cross-industry networking event. Attendee Profile: Speakers: C-Level – 59%, VP/SVP – 41%. Audience: C-Level – 30%, VP/SVP – 32%.
CREATIVE RAMBLINGS | SUNDAY, SEPTEMBER 4, 2011
[Wireless] YouTube expands its movie rental service to Canada
Related Posts:Free unlimited wireless Internet served to all McDonalds customers across CanadaNew online registry helps parents of missing children in CanadaG20 Young Entrepreneur. Canadian movie and YouTube lovers can now officially rejoice. A few days ago, the giant video-sharing service announced that over a 1,000 films from major Hollywood studios are now available for rent in Canada. News YouTube
GEOFF LIVINGSTON | THURSDAY, APRIL 14, 2011
[Wireless] Five Forms of Mobile Media
People view their mobile numbers as more private than email, but if you can garner permission, this can be a powerful contact method. 2) Native Mobile Web Use : Once the domain of such protocols as the Wireless Access Protocol, native web use is still the most dominant form of mobile Internet media. Image by Paul Swansen. Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. He helps you see the primary communications forms on the medium clearly and concisely. Twenty years later the technology is still going strong.
QUICK ONLINE TIPS | WEDNESDAY, MAY 22, 2013
[Wireless] Free 1TB Online HD Photo Storage to All Flickr Users
Buy Picasa Storage, Get Free Eye-Fi Wireless Memory Card! Flickr got a big upgrade and gifted everyone a 1TB free HD photo storage space online so that you can upload all your photos, as much as you want. What was important is that Flickr also allowed unlimited high resolution photo uploads, and removed all the strange limits – which was not possible earlier. The New Flickr. Well how big is a terabyte of photos? Mostly you might never run out of space. Terabyte will let you upload 350,000 10 megapixel photos! All Rights Reserved. Have You Seen the 4 Billionth Photo on Flickr?
JEFF KORHAN | TUESDAY, AUGUST 23, 2011
[Wireless] It’s Only a Matter of Time
Do you remember your first “cordless telephone or wireless television remote control? Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment. Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social media and Internet marketing. Are you still resisting it? You can admit it. Relationship Selling. And it will do all of that 24/7. Not interested in Facebook?
WWW.WEB-STRATEGIST.COM | SUNDAY, AUGUST 14, 2011
[Wireless] Open Research: A Framework for Social Analytics
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The compass idea illustrates this clearly. Wowza! Wowza!
GEOFF LIVINGSTON | TUESDAY, FEBRUARY 12, 2013
[Wireless] Vine Reflects Bandwidth and Quality Limits
Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier networks. Can you name this song…? v/bJjdTLBnwx1. — Paul McCartney (@PaulMcCartney) January 29, 2013. There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the weeks old social network bolt-on.
SOCIALNOMICS | FRIDAY, APRIL 11, 2014
[Wireless] Four Reasons Instagram Is The Wall Street Of Social Media
But with a hashtag and wireless, Instagram allows all businesses global success. Instagram has taken the world by storm, changing from the selfie platform to a storytelling platform practically overnight. Like most social media sites, it began free in hopes a larger company would acquisition it (cue Facebook) and expand it into something almost untouchable. Instagram is a success story that offers other business ventures, from app programmers to photographers to food stylists, the chance to market their own company and become a success story as well. Social Is Visual. Personal Touch.
MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
[Wireless] The Social Impact of Social Networks; SMS Best Practices List
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The Pew Internet Project is consistently a source of valuable data and this week the organization has again produced fascinating research into how technology is changing our lives. The wide-ranging report, which details people’s use of and behavior on social network sites (SNS), is full of insights and analysis explaining how use of these technologies is related to trust, tolerance, social support, and community and political engagement. age 18 and older. million in cash and common stock.
SPIN SUCKS | THURSDAY, OCTOBER 6, 2011
[Wireless] Creative Destruction and Overturning the Economy
They had solved a thorny problem we were still struggling with, namely reliable, cost-effective wireless communication in remote locations. Today’s guest post is written by Rusty Speidel. As you may recall, Gini Dietrich wrote a post earlier in the month about how we might pull ourselves out of the economic doldrums by taking a more courageous and open stance regarding competition. She was reacting to the typical practice of most businesses to protect and hide their capabilities from the world for fear of “being discovered” and undermined. Are you kidding?? Need money?
SOCIALNOMICS | WEDNESDAY, JUNE 18, 2014
[Wireless] Smartphones Controlling the Home: The Future of our (Smart) Homes.
However, the success of smartphones and advancements in wireless technologies has opened multitudes of doors that can be integrated into the home to create a ‘smart home’. It is already possible to use a smartphone or computer to turn on your homes heating using Nest, a wireless thermostat. Our homes are one of the places where we spend most of our lives. When not at work, we sleep in them, eat in them and spend our leisure time there. Interestingly, while modern lifestyles have moulded themselves around technology, the home itself has not changed a great deal.
TWIST IMAGE | WEDNESDAY, SEPTEMBER 4, 2013
[Wireless] Hacking Skype For Better Audio
This means no wireless networks and no wi-fi. wireless network. I use Skype to record most of my audio podcasts. This may not be a big deal to you, but most people who have any passion for audio and recording are gasping in disgust at this admission. For over 375 episodes (since 2006), I have relied mostly on Skype to record these weekly conversations with leading business thinkers. Personally, I''m just not that interested in the production side of things and prefer to have something simple and portable. That''s it. Bonus tip: turn off the wi-fi to be sure. Kill the tabs. apogee.
LOUIS GRAY | MONDAY, DECEMBER 12, 2011
[Wireless] Winning Unconventionally
Square unconventionally found a solution for a universal adapter for wireless payments by determining the one similarity between all smartphones was an audio port. No two fingerprints, people, or businesses are exactly alike. While learning from the experiences of others can be illuminating and inspiring, your own challenges are unique, and following a path previously trod may not deliver you the same outcome. Often, taking an unconventional approach can deliver results far beyond those anyone anticipated, and your differentiation can start to be part of your story.
KYLE LACY | FRIDAY, SEPTEMBER 30, 2011
[Wireless] Tips for Using Social Media to Build Business
The Basics: Obviously, a clear wireless Internet connection is vital for keeping up with social media. These days, running a successful business means being creative and staying on top of current technology. Like it or not, a part of that technology involves the use of social media. Don’t believe me? Just consider for a second that business schools around the country have added classes that focus specifically on social media. Using sites like Facebook, Twitter and Linkedin can be effective ways to advertise, communicate, and of course, network. Create a Facebook Page. social medi
MOBILEGROOVE | FRIDAY, MARCH 2, 2012
[Wireless] #MWC: Can Facebook & Twitter Crack The Code On Relevant Mobile Marketing?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Twitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But that IF is what will decide it this all fails or flies. We’ll see.
GEOFF LIVINGSTON | TUESDAY, JANUARY 29, 2013
[Wireless] How Behavior Will Shape Media
Similarly, most people are not willing to give mobile numbers to many applications or brands for texting purposes (In my case, TripIt and Verizon Wireless are the exceptions). Image by Desert_photographer. If social brought conversations to the last media revolution, then integrating social data into digital media will bring behavior targeting to the next one. As big data gets more intelligent and we surrender privacy to our digital devices, brands will leverage our individual buying behavior. I’ve begun playing with the Passport feature on the new version of iOS. Behavioral Media.
WRITTENT BLOG | MONDAY, APRIL 1, 2013
[Wireless] A 15-Step Guide to Creating Viral-Ready Branded Content
Before the internet made everyone with a wireless connection a publisher, marketers could afford to move slowly, and analyze consumer insights before making brand decisions. Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. Step #2: Carefully Source Brand Voices. Step #3: Be Original.
IDACONCPTS | WEDNESDAY, APRIL 18, 2012
[Wireless] An Internet Search is the New First Impression
Locals call it the “coconut wireless” The Internet has boosted this “coconut wireless” to the extreme. Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. While I was aware of how critical it is to follow the “golden rule” before arriving here, living on tight community has showed that in the end “everybody knows everybody” No matter what you do, somebody is always watching. The New First Impression. It is not uncommon that you Google somebody’s name for a series of reasons.
WAXING UNLYRICAL | SATURDAY, MAY 28, 2011
[Wireless] The Motorola XOOM: A Revolutionary Tool
XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. quickly realized that wasn’t going to be the case, but that’s nothing against the XOOM. This is because the screen (which is HUGE, in the ballpark of 10.1″) ″) has a keyboard that is smaller than the standard size. But that’s OK. Absolutely.
WAXING UNLYRICAL | WEDNESDAY, JANUARY 25, 2012
[Wireless] 6 iPhone Accessories for Almost-Professional Photos/Videos
This is just a lovely little lavalier mic (not wireless), that you can use, with an adapter, to enhance your audio. I saw a post from Chris Brogan a while back, talking about how it’s ok to not be an expert and, in fact, we shouldn’t wait until we’re experts at something to do it. Sounds about right to me. After all, I never trained in public relations (fuhgeddabout social media), and my background is in Economics (probably why I like numbers so much) and drama, but I think I’m doing ok. And I did this on less than $200 (excluding taxes and shipping). Not good.
WAXING UNLYRICAL | MONDAY, JANUARY 9, 2012
[Wireless] 15 Top iPhone Apps for Work and Play
What this does is let you wirelessly transfer photos, which is great – no more cables or emailing photos! The other day, my brother sent me a message asking me what apps I was currently using on my iPhone. As I went down the list of my FUAs (Frequently Used Apps), I realized there are a lot that I simply assume everyone else is using… but maybe they’re not. So I put together a list of my 15 top iPhone apps for you, in case you have been evaluating your own use of apps. Some of these might be new to you, some not, but either way, I hope you find the list helpful. Skype.
IDACONCPTS | THURSDAY, JUNE 16, 2011
[Wireless] Motorola XOOM Android Tablet – A Fair Rival to Apple’s iPad
XOOM uses Verizon Wireless 3G network, which is quite fast for most operations. Motorola XOOM Tablet is one of the hand-held portable devices that attract the most interest at the moment. This is not at all surprising considering the features it boasts: Android 3.0 Honeycomb with holographic UI design. 10.1-in HD multi-touch screen. Built-in nVIDIA graphics capable of 1080 HD playback. Here is a review of the Motorola XOOM Android tablet. Great for business. Motorola XOOM looks like an excellent tool for business. In terms of connectivity, Motorola XOOM makes a good impression. Features.
SPIN SUCKS | FRIDAY, FEBRUARY 18, 2011
[Wireless] Gin and Topics: The Universe Is Upside Down
It’s one step closer to not requiring us to pay for access to the web or allowing wireless companies to block certain content. I swear the universe is upside down this week. And, as I was telling Joey Strawn , that’s not a good thing! Never mind the completely psychotic week I’ve had, there have been some crazy happenings. First, major filings for bankruptcies – Borders , Giordano’s , and the restaurant that used to bear Walter Payton’s name. Then the Red Cross had a stray tweet (that was handled extraordinarily well). Seriously. Those are below. 5.
SOCIAL MEDIA STRATEGERY | FRIDAY, NOVEMBER 9, 2012
[Wireless] Ten “Boring” PR Skills You Need to Have
Learn how to maximize your productivity when you're not in the office. I'm not just talking about using technology like wireless cards, cell phones, and video conferencing. I'm talking about knowing how to manage your work so that you're able to take an early weekend because you know you've scheduled your conference calls for while you're on the road. I'm talking about using your time on the plane to write your blog posts or catch up on your RSS reader. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. Excited yet?
TWIST IMAGE | THURSDAY, JANUARY 10, 2013
[Wireless] The One Screen World - Take Two
Imagine when these screens are networked and wirelessly enabled. How many screen are there? You've heard of the three screens? The four screens? The companion screen? The three screens are: television, computer and mobile. The fourth screen became the tablet (it's debatable). The companion screen is whatever other screen is with you while your attention is occupied by another screen (think about watching TV while looking at Facebook on your iPhone ). world where the only screen that matters is the screen that is in front me. There are screens everywhere. It is a reality. Watch this.
IT'S JOSIP NOT JOSEPH | WEDNESDAY, MARCH 31, 2010
[Wireless] Technology and the False Sense of Perfection
If you’ve ever had a debit card, credit card, digital cable, wireless internet, a wifi connection, a wireless phone plan (and I could go on) or anything similar there is a good chance you have faced more than a hand full of inconveniences. Every year a given household will payout out thousands of dollars just for digital cable, wireless internet and smartphone plans combined (and I dare not include our debit and credit card costs). What I want to show is how these conveniences are inconvenient at times. It makes you think why we ever stopped thinking that cash is king.
MOBILEGROOVE | WEDNESDAY, JUNE 20, 2012
[Wireless] Mobile Security: What’s REALLY At Stake For Mobile Operators
After achieving another honours degree in Computer Science, he held positions with Caudwell Group, Anam Mobile and Sentry Wireless – before being acquired by AdaptiveMobile in 2011. As mobile takes a center role in our lives —becoming the device we reach for to access information, conduct transactions and manage our homes, cars and daily routine — an increasing number of serious security concerns move to the forefront. Ciaran Bradley examines this evolution and the impact on key members of the ecosystem, particularly mobile operators. alone now own a smartphone. How can that be?
MOBILEGROOVE | FRIDAY, OCTOBER 7, 2011
[Wireless] Remembering Steve Jobs; Why Siri Won’t Provide Mobile Marketers All The Answers
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Much like I remember where I was when I learned the tragic news that John Lennon had been shot (I was watching Monday Night Football and heard it from broadcaster Howard Cosell), I’ll now never forget where I was and what I was doing when I learned of Steve Jobs’ passing. It’s rather fitting that I was 36,000 feet in the air connected to an in-flight Wi-Fi system working on a MacBook Air at the time. And that brings me to another connection between Lennon and Jobs. Dare to dream.
MOBILEGROOVE | FRIDAY, JULY 29, 2011
[Wireless] Delving Deeper Into Amazon’s Ad-Supported Kindle
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. We got an interesting read this week on Amazon’s Kindle ereader sales. This device is particularly significant to marketers since Amazon has brought to millions an ereader device bundled with “special offers and screensaver advertisements. As we can read in the Associated Press coverage of the 2Q2011 earnings, Amazon followed its usual tact and did not reveal the precise number of Kindles it sold in the quarter. The figures are vague –as we have come to expect from Amazon. Smart.
MOBILEGROOVE | FRIDAY, JULY 1, 2011
[Wireless] Mobile Marketers: Focus On Small Tribes For Big Results
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He is arguably the most influential marketer in the world and the most vocal when it comes to the need for permission-based marketing. At a terrific three-hour workshop I attended recently, I asked Godin for his views on how mobile has changed – and will continue to change – marketing. “But it’s really about what I [as an individual] want. We’re not there yet..
MOBILEGROOVE | TUESDAY, JUNE 28, 2011
[Wireless] Deal Or No Deal; Survey Spells Out Secret To Boosting Mobile Response Rates
recent report from Wireless Intelligence reveals that ARPU across the 27 European Union countries has dropped by a staggering 20 percent over the last three years — and the decline continues. Faced with a dramatic and continuous double-digit decline in the ‘average revenue per user’ (ARPU) mobile operators have to learn how to sell more services to more customers better. But don’t think that broadcasting offers to an even broader subscriber base will do the trick. While prices for voice calls continue to fall, consumer demand for data usage—most notably video—is on the rise.
MOBILEGROOVE | FRIDAY, JANUARY 21, 2011
[Wireless] What Marketers Can Learn From Facebook; Tough Choices About Apple
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Facebook aims to have 500 million mobile users worldwide, a figure it can only reach if it goes after all mobile subscribers — including feature-phone and smartphone owners. This week the company revealed its plans to launch a new mobile app to bring Facebook to the most popular and mainstream mobile phones around the world. According to Facebook, the app works on more than 2,500 devices from Nokia, Sony Ericsson, LG and other manufacturers. Jobs has asked for privacy and he deserves it.
MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
[Wireless] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
Chetan has some solid advice: If AT&T and T-Mobile inject marketing dollars into the launch, then Lumia could see a similar growth trajectory to the one that catapulted Android Droid (via Verizon Wireless) into the center of the action. Will 2012 be the year of mobile commerce? If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? Should we expect a showdown between credit card companies, carriers, banks, aggregators and the likes of PayPal?
BILL HARTZER | MONDAY, DECEMBER 16, 2013
[Wireless] Why Your Business Needs an SMS Strategy
The market has clear potential and with the popularity of wireless networking driving sales, the only way is up. With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. It’s one of the most cost effective ways of communicating with millions of mobile users throughout the UK, getting your message across and engaging with each potential customer on a personal level. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.
TWIST IMAGE | WEDNESDAY, OCTOBER 30, 2013
[Wireless] What Keeps The Chief Marketing Officer Awake At Night? - Part 3
Yes, we have ten billion-plus wireless connected devices today, but it''s looking like that number will triple by 2020 to over thirty billion devices (more on that here: 10BN+ Wirelessly Connected Devices Today, 30BN+ In 2020?s Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? " Still, it is hard to argue that every business is now a digital business. Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. The humanization of technology.
TWIST IMAGE | MONDAY, MARCH 9, 2015
[Wireless] Will Amazon Soon Be 3D Printing Products En Route To Consumers?
Beyond the Android operating system, smartphones and having app dominance with things like Gmail , YouTube and more, they are looking to become a wireless carrier. google wireless carrier. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Today is the day. The Apple Watch.
WRITTENT BLOG | MONDAY, APRIL 22, 2013
[Wireless] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
Working without a wireless connection isn’t for every writer, but some notable authors you’ve almost certainly heard of – namely Neil Gaiman and Zadie Smith – swear by the Freedom app. Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.
MOBILEGROOVE | FRIDAY, JANUARY 13, 2012
[Wireless] CES: 2012 Banner Year For Mobile & Gadgets; Google Clamps Down
In my view, technology won’t limit how we use, access and enjoy the world (digital and physical) on our wireless devices. Wireless grabbed many of the headlines, eclipsing what was presented as the latest and greatest televisions and audio products. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. This last week at the Consumer Electronics Show (CES) in Las Vegas will be remembered for innovation and limitation. haven’t met a person who covered the over 1.85 Innovation abounds. Google is also clamping down. Twitter is worried.
MOBILEGROOVE | FRIDAY, DECEMBER 2, 2011
[Wireless] Mobile Commerce Moves Up To Marketing Mega-Trend
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. retailers. All of the data is aggregated and anonymous. Predictably, we are willing to spend more when shopping on the Internet. Online sales in the U.S percent).
GEOFF LIVINGSTON | MONDAY, DECEMBER 5, 2011
[Wireless] Fixes for Three Lousy PR Pitches
This pitch features exaggerated facts, hyperbole and a wonderful amount of pomposity and clichéd buzz words: “As the leading provider of wireless widgets (which were awarded the greatest on earth by J.D. Image by Melvin Schlubman. We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) The XXX Blogger Already Wrote About It Pitch. DELETE!
MOBILEGROOVE | WEDNESDAY, NOVEMBER 23, 2011
[Wireless] Digital Mind State CEO Mike Johns: App Developers Must Capitalize, Digitize, Monetize
Before he started Digital Mind State (whose clients include Flowd , the music lover’s social network) Mike was the driving force behind the brand UrbanWorld Wireless, where he was responsible for planning, business developing, marketing and brokering profitable business relationships with some of the biggest company names in the mobile industry including T-Mobile, Zed, Jamba, Fox Mobile, NBC, Fun Mobility, Nokia, and Microsoft. Mobile apps isn’t the only game in town. ” Look for the youth-focused channel to hit AT&T U-verse, Apple TV and Yahoo Connect TV.
THE REALTIME REPORT | WEDNESDAY, DECEMBER 18, 2013
[Wireless] Apple Debuts iBeacon Location Technology in U.S. Stores
Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. And what about privacy?
QUICK ONLINE TIPS | MONDAY, NOVEMBER 5, 2012
[Wireless] Get 100Mbps Broadband Internet on Airtel India for Rs 5300 Only!
Airtel Launches 4G LTE Ultra High Speed Wireless Broadband in India. Home > India Did you know Airtel India recently launched upto 100Mbps Broadband internet plans in Delhi starting at Rs 5300! Airtel recently upgraded speeds of all broadband plans and now you can get almost double the internet speed for a much lesser broadband bill. 100Mbps Broadband Internet. See the fastest broadband internet plans on Airtel for Delhi right now. What are the charges and data limits? The fastest speed is 100Mbps for Rs 5299 with a 175 GB data transfer included. Can everyone get 100Mbps now? India
FRESHNETWORKS | FRIDAY, AUGUST 22, 2014
[Wireless] Five brands collaborating with startups to foster innovation
But John Lewis will reap the rewards too, having invested in products to meet customer needs (contender Musaic supplies a wireless sound system for the modern home) as well as technology to improve the customer experience (another finalist, Tap2Connect , harnesses iBeacons and NFC tags to help brands engage with their customers). Every week, we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. Last John Lewis. Tesco. Barclays. Barclays is getting in on the act too. Unilever.
SOCIALNOMICS | THURSDAY, SEPTEMBER 29, 2011
[Wireless] Been There, Texted That
Oh, that one device you used prior to the explosion of cell phones and wireless service. Landline, what’s that? Back Then. As technology has continued to evolve, the text messaging era has developed into its own form of communication. As I recall, when I first began texting the messages were very short and spread out. remember looking down at my Nokia and taking time to study the numbers as I would use them to spell out words. None of my recipients really cared if they received a response or what I had to say…. Nowadays, texting has completely revolutionized the way we communicate.
KIKOLANI | SUNDAY, MAY 8, 2011
[Wireless] Lenovo ThinkCentre M90z Review & Chance to Win
And the latter two can be eliminated easily enough with a wireless keyboard and mouse set. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. I am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Quirks.
SOCIALNOMICS | MONDAY, JANUARY 30, 2012
[Wireless] Five predictions for 2012 Mobile devices: Next year promises to be even more exciting
The wireless communication standard for mobile phones is the latest upgrade in GSM/UMTS carriers. The year 2011 witnessed a chaotic war in the mobile-device industry. Where the dominance of Android devices has been wounded by Apple’s lawsuits, tablets and 4G devices are the next big investments. The progressing year is geared-up with some kick-ass innovations for the mainstream mobile technology. Tablets have become the new age devices, and the race of dominance is on. Smart phones have entered the contest of the “Cheap and Best”. LTE towards a new global standard. RIM is out.
SOCIALNOMICS | WEDNESDAY, JULY 22, 2015
[Wireless] T-Mobile Continues to Conquer
It is now known as America’s “Uncarrier”— a title that has disrupted the wireless communications industry with a bold statement and stance against competitors and most importantly, fits the needs of today’s mobile device consumers. mobile’s position of standing up for every US wireless consumer by calling out regular industry practices that are wrong and then providing the better alternative has made the brand reach complete success. The company began with 33 million customers in 2013 when it rebranded and today, has 55 million and counting. It also generated $7.8
MOBILEGROOVE | MONDAY, JANUARY 28, 2013
[Wireless] Enterprises Need Mobile Apps Too; Tapping The Next BIG Market
Sam Chan, Wireless Industry Partnership @wipjam. While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results. It’s a fledgling market poised for explosive growth, and a mobile app mega-trend highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), Made to order.
STAY N' ALIVE | THURSDAY, MAY 30, 2013
[Wireless] In the Internet of Things, the Server in Your Pocket Fills the Room
check the battery on my phone and my Glass, make sure I have a backup battery, and then I turn on the Wireless Hotspot on my Samsung Galaxy S3 because it doesn''t support Bluetooth tethering. I''m going to go on record - the name "server" is going extinct. From servers that filled up entire rooms and buildings to just add simple numbers, we have evolved into a world where I can store a server in the closet of my office to do things like stream TV to the Xboxes in each room of my house. And with the Cloud, I don''t even have to do that. One could be Google Glass. Apple does too.
MOBILEGROOVE | TUESDAY, OCTOBER 18, 2011
[Wireless] Sprint’s Phyllis Reuther: How Indoor Navigation Powers Micro-Marketing, Couponing, Healthcare
So, why is indoor navigation enabled by micro-sensor wireless networks moving up the agenda at Sprint (and elsewhere across the emerging business ecosystem)? Indoor navigation — and services that map and understand our mobility patterns - lay the ground work for a slew of exciting new location services that combine advertising, marketing, couponing and analytics to deliver people offers they truly can’t refuse. What is the role of mobile operators? Where are the growth opportunities? mobile operator Sprint. Micro-location marketing. Population movement.
MOBILEGROOVE | FRIDAY, SEPTEMBER 16, 2011
[Wireless] Microsoft Windows 8 Turns Apple Devotees Into Advocates
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. For years, tech influencers and bloggers have been accused of being blindly in love with Apple. There is even a name these devotees: fanboys. These men and women live to gush about Apple products and bash Microsoft and others in the process. So it was remarkable to observe the tech influencers this week in their near unanimous approval of Microsoft’s new operating system. This headline on msnbc.com stopped me cold: Windows 8 Does What Apple Doesn’t. Talk about an about-face.
MOBILEGROOVE | MONDAY, JANUARY 17, 2011
[Wireless] Submit Your App; Last Call For Mobile Premier Awards 2011!
AppCircus@Texas Wireless Summit – Famigo Games. Developers: You have one more day to submit your best mobile app and qualify for the Mobile Premier Awards (February 14, Barcelona). The MPA is not only the largest open and global cross-platform app competition in the mobile industry; it’s THE place to network, do deals and connect with professionals and practitioners from around the world. Last year saw 600+ developers submitted their apps, earning the MPA a reputation as a “the point of reference for the startup and developer community.. Hillel Fuld – Tech blogger.
LOUIS GRAY | TUESDAY, APRIL 19, 2011
[Wireless] Sonos Launches on Android, and Adds AirPlay to iOS
Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Today's announcements brings that to even more tempted audiophiles. Music Sonos android Spotify
MOBILEGROOVE | MONDAY, MARCH 19, 2012
[Wireless] M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer’s Guide To The Parallel Universe , a new resource from WIP that lays out the business basics developers need to follow. At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing ’stuff’ developers should master if they are serious about marketing and making money from their apps. Rob also looks backs on the ’social discovery’ startups that left their mark on SXSW.
TWIST IMAGE | FRIDAY, SEPTEMBER 6, 2013
[Wireless] The Marketing Of Things
The Internet is being dumped into everything and anything that can be plugged in (or wirelessly enabled). We put brands on everything. Think about it this way: we put brands on everything and we''re putting the Internet into everything. It''s true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin that we put our shoes into at airport security, and they''re even putting them in public toilet bowls. Anything to get attention. Computers were just the beginning. Marketers haven''t been negligent in this regard. Google''s brand looks whimsical.
COLLECTIVE THOUGHTS | THURSDAY, JUNE 20, 2013
[Wireless] Best Android Phones for 2013 [Infographic]
Jelly Bean will make sharing, researching, and viewing easier with the new features, such as Beam, Daydream, Wireless Display, and more. The new Android phones of 2013 are more efficient than ever. The phones have new sensory upgrades, touchless features, and octo-core processors. The upgraded operating system, the Android 4.2 The phones differ by features, which enables a buyer to pick the phone that’s just right for them. courtesy of StartApp. Infographics android jelly bean phone
IDACONCPTS | WEDNESDAY, JULY 13, 2011
[Wireless] Gadgets Go Sleeker, Smarter and Snazzier
Seduced by visions of sleek, chrome Nokia wireless phones and fruit-flavored Apple iMacs, today’s technophiles demand their gadgets to deliver high-end performance in a shipshape package their peers will envy. There was a time when it was enough to buy a gadget because it worked well, but things have changed today. Now people also pay attention to the way a gadget looks. Today, everyone wants his/her tech toys to be sleek and chic as well as functional. For instance, Power Mac G4 Cube startles everyone in an effective way; in fact, it’s even better than the iMac.
SOCIALNOMICS | TUESDAY, OCTOBER 20, 2015
[Wireless] What Happens When you Selfie & Drive…
recent study conducted by CTIA ( The Wireless Association) revealed that Americans’ have increased their security measures on their smartphones, & tablets. Virginia Tech is all smiles. A big shoutout and congratulations goes to Virginia Tech Transportation Institute. So what’s all the ruckus about? Well, history was made when the first fully automated self-driving car hit the Interstate 395 pavement. The expressway is known as one of the nation’s most saturated, and congested highways. We wonder when we’ll finally be able to sleep in the driver seat.? Source WDBJ7). Source MSN).
PROACTIVE REPORT | MONDAY, OCTOBER 24, 2011
[Wireless] Changes in News Delivery Give New Power to Press Releases
No one was wirelessly connected. 59% connect wirelessly. Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years. Facebook. Google Plus.
WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
[Wireless] Best Social Media Stats, Facts and Marketing Research of 2010
59% of Americans connect to the Internet wirelessly (this includes laptops). For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.
LOUIS GRAY | WEDNESDAY, MAY 11, 2011
[Wireless] Google Displays Big Numbers at GoogleIO. Is It Better?
Google's software sounds very good, with fun demos of smart machine-learning driven mixes (comparable to that of iTunes), and wireless synching, where Apple lags behind. The first day of Google I/O 2011 was focused on Android. For Google, focusing on Android and the mobile OS' growth is a real point of strength, with incredible numbers and increased velocity. But there are still open questions as to demonstrable quality leadership that would have people on the other side of the aisle drooling with jealousy. billion installs to date. and the new Ice Cream Sandwich. Don't get me too wrong.
MOBILEGROOVE | FRIDAY, MARCH 16, 2012
[Wireless] SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers Lost
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Evolution, not revolution. That is what I witnessed first-hand as I walked around South By Southwest (SXSW) , the festival and conference hailed as a breeding ground for new ideas and creative technologies. In 2010, the Next Big Thing was location-based social networking , a mobile-megatrend CNN reminds us was led by the likes of Foursquare and Gowalla. Last year it was all about group messaging services such as GroupMe or Beluga. But what about the business value, let alone the results? Amen. ….
LOUIS GRAY | FRIDAY, MARCH 11, 2011
[Wireless] Going Cloud-Centric & Apple Free at SXSW, Thanks to CR-48
If they keep the battery and wireless strengths a focus, I can't see why not. Here in Austin for SXSW for my third time at the conference, one thing has already been achieved which I never attempted before - a completely Apple free experience. Seeing my fellow Apple addicts clustered around power outlets with white cords draped to and fro today has already helped validate that decision. Meanwhile, Google has quietly been upgrading the ChromeOS experience, so we early beta testers can feel more confident using what's not intended to be the final user experience.
BARE FEET STUDIOS | WEDNESDAY, NOVEMBER 23, 2011
[Wireless] The Social Cost of Unpaid Tweetup Teams
Words, deeds, and intentions travel quickly on the coconut wireless as well as on social media. As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Have you experienced this?
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010
[Wireless] How to Get an Influencer's Attention
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. No hype.
SOCIALNOMICS | TUESDAY, JUNE 9, 2015
[Wireless] Entering a New World of Office Computing
Take the gambling market, for example, where enthusiasts can now play roulette online or through a wireless, mobile platform. Whenever we talk about the worlds of commerce and business in 2015, one of the central points for discussion is innovation. This occasionally has a generic value, however, as it is sometimes applied to a specific market or sector where the level of technological advancement has remained relatively staid. Take the typical workplace, for example, which continues to resemble that same format that it had two long decades ago. B2B Mobile Startups Tablet
MOBILEGROOVE | FRIDAY, OCTOBER 22, 2010
[Wireless] IMPACT: Apple’s Gamble, Starbucks WiFi & Mobile Giving, Charity Trend
Of special interest is a repeatable program with great promise that involves the collection of unwanted wireless phones, batteries and accessories. Psychologist, TV star and author Dr. Phil McGraw has raised awareness of this cause, which provides refurbished phones – complete with 3,000 minutes of wireless service – to local domestic violence organizations or local government and law enforcement agencies to counsel and assist victims of domestic violence. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association.
MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011
[Wireless] Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Whether you are a marketer or a handset manufacturer, you either innovate or fail. Nokia has learned the hard way. In an eye-opening leaked memo from Nokia CEO Stephen Elop , the company acknowledged its missteps while calling for a reinvention. “While competitors poured flames on our market share, what happened at Nokia?” Elop answered this question with an explanation that openly admits what we have suspected all along: Nokia lost the plot. Unbelievable.. We had a series of misses.
GEOFF LIVINGSTON | WEDNESDAY, FEBRUARY 5, 2014
[Wireless] How My Master’s Degree Prepared Me
In fact, my masters thesis focused on global wireless Internet adoption. When people ask me if they should consider a post-graduate degree, I almost always say yes. In many ways, my career success can be directly attributed to my masters degree from Georgetown’s Communications, Culture and Technology (CCT) program. It’s no coincidence that this February 28th’s xPotomac will be hosted at Georgetown University’s Copley Formal Lounge. Even though I graduated in 2000 , CCT taught me several core skillsets that I use today at work. Geoff Livingston on Google+.
CHARLENE LI | TUESDAY, MAY 8, 2012
[Wireless] Beyond the IPO: Ten Implications of a Public Facebook
Whether or not Facebook’s IPO ends up being one of the world’s largest ( this Washington Post article places it 6th, between AT&T Wireless and Kraft Foods), it will certainly earn a respectable position in the history of the public markets, a lofty spot for an eight-year-old company in a relatively unproven business. By Susan Etlinger, Charlene Li and Rebecca Lieb. The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward.
KIKOLANI | THURSDAY, APRIL 12, 2012
[Wireless] Channel Partners Conference & Expo Vegas 2012
There were four tracks to this conference: Cloud Services, Mobile Wireless, New Opportunities, and Business Development. Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses ). Unfortunately, it was a bit too short notice to make the trip (although a few nights at Caesar’s Palace was quite enticing), so I thought I would check out what I missed out on. Who Attends. Sessions. Expo Floor. Maybe.