MOBILEGROOVE | FRIDAY, FEBRUARY 18, 2011
[Wireless] Google & Twitter Talk Mobile Advertising @MWC; Why Their Schemes May Backfire
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. In the same “well duh category as the sun will rise in the east and set in the west, we know that more advertising is coming to mobile devices. The topic was heavily discussed this week in Barcelona at the Mobile World Congress (MWC) with debate around consumer behavior and interests. So where does Google stand? The company staunchly believes that more creativity and higher production values are needed to advance mobile advertising. Will people buy into Twitter’s approach?
FIFTH GEAR ANALYTICS | MONDAY, SEPTEMBER 13, 2010
[Wireless] Marketing Data Security: Accessing Corporate Resources From Offsite Securely
If you have wireless in your house, secure it with WPA security and hide the wireless identifier. Most newer wireless hubs support this capability. If you are using public wireless (such as in a hotel or coffee shop), anything you do might be watched by others. And make sure the wireless network is really owned by the business and isn’t owned by another patron with a wireless network device pretending to be the public network. Kevin Gilbert. It is paramount that this information remain secured from tampering and theft. Probably not. Be careful.
QUICK ONLINE TIPS | WEDNESDAY, MARCH 13, 2013
[Wireless] Dell XPS 18: Giant Windows 8 Tablet
Powered by the fluid touch interface of Windows 8, the powerful new tablet boasts of twice the screen size of the Apple iPad and can be easily linked to a wireless keyboard and mouse for a complete desktop computer experience. Dell has launched XPS 18 , a full HD 18.4 inches Windows 8 tablet, which is also an all-in-one computer which will be for sale in US markets soon. If you thought the Apple iPad was a smaller size, this large Dell tablet promises to give you a huge entertaining and browsing experience. Dell XPS 18. Simply use the flip out feet, and the tablet gets a stand to use. A
MOBILEGROOVE | FRIDAY, OCTOBER 1, 2010
[Wireless] IMPACT: Dell, Text Growth & Apple’s iAd Network
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Today we kick off an edgy and informed look at the week in mobile marketing & advertising from Jeff Hasen , mobile authority and brand architect. Dell said that it will release a “whole slew” of devices – including 3, 4, 7, and 10 inchers. Just how will a consumer know which model is best? As a colleague said to me: how about we ask them to buy the whole set? For marketers, life just became way more complicated. HOW I SEE IT: Sex(y) marketing sells. And that will benefit no one. * * *.
MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
[Wireless] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. What is Etheridge seeing? Mobile users average six-minute session times, but they return often. How does this compare to other channels? His mobile marketing do’s?
MOBILEGROOVE | FRIDAY, APRIL 13, 2012
[Wireless] Learning From Leading Marketers & Markets To Map Mobile Strategy
As a rule, Gauthey spends three or four hours per trip observing everyday wireless users. Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. Keeping an open and curious mind is essential. Best practices, key learnings, and real-life experiences are all around us. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. What flies and why (and where)?
SHERRILYNNE STARKIE | MONDAY, FEBRUARY 13, 2012
[Wireless] Reuters, Rogers and social dashboards
few months ago Rogers, the Canadian provider of wireless, cable TV, Internet and phone services, launched Social@Rogers (client). Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt. The Klout 50 ranks the most social CEOs in the USA by influence. Content curation on the rise.
GEOFF LIVINGSTON | TUESDAY, FEBRUARY 5, 2013
[Wireless] How Will Project Glass Impact Marketers?
This glass monocle features a wirelessly connected computer built into it. I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session. Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. While Google doesn’t like the term augmented reality, wearable computing could move this concept from a geeky work in progress to a breakthrough Internet application.
SPIN SUCKS | THURSDAY, MAY 10, 2012
[Wireless] Three Ways to Be a Better Integrated Marketing Professional
Leah Nurik is the founder and president of Gabriel Marketing Group, where she leads marketing and PR efforts for technology start-ups and innovators in the software and wireless markets. Today’s guest post is written by Leah Nurik. . Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. You must also… Speak Up! Listen and Learn.
GEOFF LIVINGSTON | WEDNESDAY, JANUARY 16, 2013
[Wireless] What IFTTT Teaches Us About Automation
With the evolution and creation of more input devices and additional wireless access becoming available, I only see more media choices occurring, not less. I like If This Then That or IFTTT. The site resolves a growing need to simplify online life. As you may already know, IFTTT’s basic algorithmic building blocks allow people to build an easier online life. IFTTT accomplishes this through automation in the form of “recipes” IFTTT wasn’t really needed ten years ago. Today, there are too many social network and tool options to be present everywhere. My point?
MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
[Wireless] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
As more people begin to access the Web using a wireless device than they do using a PC, it will become crystal clear to brands, agencies and companies across the ecosystem that they can’t afford to treat their mobile strategy and presence as an afterthought. Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012?
SOSHABLE | THURSDAY, MAY 12, 2011
[Wireless] Print is Dying (in case you didn’t know)
For the latter to happen, we’ll probably need wireless and direct connections to our brains streaming the media to our mind’s eye. There will (almost) always be a need for physical media. Print publications that are smart, fill a particular need or niche, and that create a revenue/cost model that is sustainable with fewer eyeballs will likely survive the digital shift. With that said, the industries that rely on print publications are all dying a quick and painful death. “We just won’t buy newspaper ads anymore, said Gloria Beal at Albuquerque Ford.
TREY PENNINGTON | TUESDAY, SEPTEMBER 21, 2010
[Wireless] Social media and a story bring hope for victims of domestic violence
As soon as they heard what we were up to, the said, “That’s exactly what Verizon Wireless is doing with their Hopeline Program.. to both Verizon Wireless and The Warehouse Theatre for sponsoring and making Social Story Conference possible.]. You’ve already heard about how wonderful social media is for connecting old friends, promoting events, and maybe even heard about its power in the political arena. Another area where social media can be powerful is helping neighbors who are in need. Verizon is telling their neighbors’ stories. Thank you!
LOUIS GRAY | FRIDAY, JUNE 15, 2012
[Wireless] Pictures, Or It Didn't Happen on Mobile
Google+'s Mobile App Delivers Full Bleed Photos and Full Color The move toward photo-centric experiences in social mobile apps is one that reflects a few things - that smartphones are increasingly capable of taking high quality images, but also having improved displays to bring pictures to life, that wireless download speeds can handle the increased demands of a photo-centric experience, unlike the days of WAP and text-only mobile sites, and that users love it when updates from friends come to life. Images from my Path and those from a friend.
DIGITAL VOICES | THURSDAY, MARCH 21, 2013
[Wireless] 5 Mobility App Adoption Ideas – If you build it, will they come?
For bandwidth-intense processes, you might have all the response/feedback occur entirely within the app, and then cache the data to process in the background later, when the user accesses a wireless network. The onset of mobility and BYOD in the enterprise has created an enormous opportunity for large-scale companies to take advantage of their employees’ eagerness to use their own technology in the doing of their jobs. In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps.
DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
[Wireless] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
Downloaded apps are also self-contained, meaning that unless the app depends on remote data to function, it can operate without the presence of a wireless network. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. Now for more than just games and personal productivity, more than 50%  of us are using our smart phones to make our lives easier by connecting to the web in real time. We look up store locations and compare prices at the point of purchase. We Google. We Skype.
MOBILEGROOVE | FRIDAY, APRIL 15, 2011
[Wireless] Kindle’s Advance Into Ad-Funded Devices; Professional Programs For App Developers
Will wireless subscribers accept advertising in exchange for price breaks on hardware and services? One of my “go-to points in mobile presentations is the fact that a wireless hardware manufacturer (Nokia) is the biggest seller of cameras in the world. The question looms like the next iPhone rumor. This week, Amazon moved to at least partially get an answer, introducing the Kindle coupled with Special Offers for US$114. That’s a savings of US$25. What’s the difference? But this is not without some level of consumer buy-in. It appears that brands like this approach.
GEOFF LIVINGSTON | MONDAY, DECEMBER 17, 2012
[Wireless] 2013: Clicks and Mortar
That includes making inventories available on the web , providing great wireless access in venue, offering connected flat screens that amplify what customers are saying about the experience, and of course, the increasingly popular mobile deals that have become prevalent on networks like Foursquare and to some extent Facebook. Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Some folks dub this trend Clicks and Mortar , the integration of online into our everyday physical whereabouts.
IDACONCPTS | FRIDAY, MAY 10, 2013
[Wireless] 4 Great Gadgets for Ocean Sports
It is GPS-enabled, water-resistant to 164 feet, and sends data wirelessly to your computer. 'Since 2007 I have called Honolulu, Hawaii my home. After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else. Living in the island of Oahu , I am surrounded by the Pacific Ocean and I love it. With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Underwater Camera. Underwater Audio.
COLLECTIVE THOUGHTS | WEDNESDAY, FEBRUARY 12, 2014
[Wireless] Are you textually active?
Infographic by Scratch Wireless 'Much can be lost in translation when your primary means of communication is text messages. This handy infographic helps you discern what that text message is really saying.
BILL HARTZER | FRIDAY, MARCH 26, 2010
[Wireless] Siteminis Launches Mobile Commerce Solution
The Siteminis platform offers customers who wish to purchase merchandise, tickets or make reservations a convenient shopping experience, allowing them functionality not previously available to them before and the ability to view a consistent mobile Website regardless of their wireless phone carrier or type of web enabled or smart phone operating system. – Working across all wireless carriers. – Allowing the same consistent design and brand to be viewed regardless of phone or wireless carrier. Have you been looking to turn mobile phone “browsers” into buyers?
MOBILEGROOVE | FRIDAY, SEPTEMBER 9, 2011
[Wireless] Has Yahoo Missed The Mobile Boat?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. This week Yahoo’s board fired CEO Carol Bartz , news that rocked the industry and has some debating if the company’s inability to choose between being a media company or a technology provider is to blame. think we need to look elsewhere and ask: Would Yahoo’s shakeup at the top have happened if the company had been innovating in mobile instead of slipping further behind? We’ll likely never know the answer. News site mocoNews provides some worthwhile insights and analysis.
DANNY BROWN | MONDAY, JUNE 13, 2011
[Wireless] 5 Ways To Stay Productive Amidst Social Media Buzz
Here I would literally pull the plug to my wireless router so there was absolutely no way I could get internet access. This is a guest post by Leo Widrich. At the moment that I am writing this post the App I am working on is featured simultaneously on Social Media Examiner, ProBlogger and LaughingSquid, three massive Social Media sites that made the buzz go crazy. It is fantastic. Yet, as you are growing as a blogger, startup or other form of business I learnt that it is key for many reasons not to get carried away by these temporary viral successes. Now don’t get me wrong. Tools.
MOBILEGROOVE | FRIDAY, NOVEMBER 5, 2010
[Wireless] IMPACT: Mobile Marketing Absent From U.S. Elections; Will We Appreciate Advertising On Twitter?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The U.S. midterm elections” were held this week. Did mobile really make a difference in any race? The prediction that the Democrats were going to lose seats in the Senate and House of Representatives came true. But, judging from the absence of mobile in campaign efforts (at least in my home state of Washington), political parties and interest groups lost much more: the opportunity to reach us on our mobile phones. Fast forward to 2010 and mobile is the missed opportunity. Way too many.
TREY PENNINGTON | MONDAY, SEPTEMBER 20, 2010
[Wireless] Combine storytelling and social media to create powerful, helpful marketing communication
Verizon Wireless. This Friday an amazing group of people will gather at The Warehouse Theatre in downtown Greenville, South Carolina. The audience participants will come from healthcare, lawncare, accounting, engineering, small business, big business, non-for-profit agencies, and agencies struggling to make a profit. The speakers are just as varied: an executive from the world’s largest PR firm, two blue-haired, young artists, two social marketing guys, and a veteran traditional storyteller. Story and storytelling are immensely vital to business success. Russell Tripp, LLC. GSATC.
MOBILEGROOVE | FRIDAY, OCTOBER 15, 2010
[Wireless] IMPACT: Windows Phone 7, Disney Strategy & Mobile Marketing For Dummies
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. A week after Google VP of Engineering Andy Rubin said that mobile doesn’t need another operating system , Microsoft responded with what analysts believe can be a long-term game-changer. The Windows Phone 7 launch in New York shocked many in two ways. First, those who had not seen a demo marveled at the social networking innovations – for instance, through the contact list, users can reach friends and others on Facebook, post quickly on YouTube and Twitter, and more. percent, according to Gartner.
MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012
[Wireless] The Everything Guide To Mobile Apps For Developers, Businesses & Brands
Sam Chan, Wireless Industry Partnership. Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps. If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Mobile App Economy is booming. Connect the dots, and the App Economy has officially arrived!
GEOFF LIVINGSTON | SUNDAY, APRIL 10, 2011
[Wireless] Mobile Will Restore Brevity to Media
As 4G enters the marketplace, lightening fast wireless broadband will become an empowering technology. Consider that wireless empowered smartphones and tablets will continue to drive down the digital divide. If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. What does brief content look like?
MOBILEGROOVE | FRIDAY, DECEMBER 17, 2010
[Wireless] IMPACT: Your Essential Mobile Read for 2011; Why Next Year Will Rock Mobile Marketing
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. These days everyone claims to be an expert. This week LinkedIn, the destination for business networking, reported that “extensive experience is the number one overused buzzword on its site. Other terms that made the top 10 include: “innovative, “motivated, “results-oriented, “dynamic, “proven track record, “team player, “fast-paced, “problem solver and “entrepreneurial.. More importantly, he shares his knowledge.
MOBILEGROOVE | FRIDAY, DECEMBER 10, 2010
[Wireless] IMPACT: Permission-Based Mobile Marketing Prompts Consumer Participation & Brand Interaction
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. As children, we learn the concept of permission. We know to ask (and say “please even), and we understand that others should treat us the same way. So, why is it some marketers don’t follow these rules when they engage with consumers? This week U.S. regulators floated a Do Not Track proposal for Web users aimed at enabling them to stop advertisers from tracking them online. Predictably, the program has some powerful forces fighting it. As USA Today observes: there is a catch.
THE BLAKERY | THURSDAY, DECEMBER 23, 2010
[Wireless] Driving In Style With Common Sense & Process Excellence
You access any rented Zipcar through a card with a wireless chip in it. The car records hours of usage and mileage–uploaded to a central computer via a wireless data link). After living in New York City for five years I found myself in San Francisco missing something. The first week I moved to San Francisco a cab driver said to me, “Mayor Gavin Newsom really screwed people in San Francisco who don’t have a car. A few months later I found out for myself, so I became a member of car sharing company Zipcar. Wheels When You Want Them. What does that mean?
MOBILEGROOVE | MONDAY, JANUARY 17, 2011
[Wireless] Submit Your App; Last Call For Mobile Premier Awards 2011!
AppCircus@Texas Wireless Summit – Famigo Games. Developers: You have one more day to submit your best mobile app and qualify for the Mobile Premier Awards (February 14, Barcelona). The MPA is not only the largest open and global cross-platform app competition in the mobile industry; it’s THE place to network, do deals and connect with professionals and practitioners from around the world. Last year saw 600+ developers submitted their apps, earning the MPA a reputation as a “the point of reference for the startup and developer community.. Hillel Fuld – Tech blogger.
MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
[Wireless] The Social Impact of Social Networks; SMS Best Practices List
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The Pew Internet Project is consistently a source of valuable data and this week the organization has again produced fascinating research into how technology is changing our lives. The wide-ranging report, which details people’s use of and behavior on social network sites (SNS), is full of insights and analysis explaining how use of these technologies is related to trust, tolerance, social support, and community and political engagement. age 18 and older. million in cash and common stock.
MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011
[Wireless] Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Whether you are a marketer or a handset manufacturer, you either innovate or fail. Nokia has learned the hard way. In an eye-opening leaked memo from Nokia CEO Stephen Elop , the company acknowledged its missteps while calling for a reinvention. “While competitors poured flames on our market share, what happened at Nokia?” Elop answered this question with an explanation that openly admits what we have suspected all along: Nokia lost the plot. Unbelievable.. We had a series of misses.
DANNY BROWN | TUESDAY, AUGUST 27, 2013
[Wireless] Why Context Marketing Should Already Be Happening
In other words, understand your customer and you have the context to be successful – something that’s perfectly highlighted by Sam Fiorella on the Sensei Marketing blog, and the example of an exit interview that showed why a wireless provider lost Sam’s business. 'So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need. Context in Marketing is Nothing New. Probably the best example of context marketing is an email drip campaign. If bounced, clean list.
IDACONCPTS | WEDNESDAY, JULY 13, 2011
[Wireless] Gadgets Go Sleeker, Smarter and Snazzier
Seduced by visions of sleek, chrome Nokia wireless phones and fruit-flavored Apple iMacs, today’s technophiles demand their gadgets to deliver high-end performance in a shipshape package their peers will envy. There was a time when it was enough to buy a gadget because it worked well, but things have changed today. Now people also pay attention to the way a gadget looks. Today, everyone wants his/her tech toys to be sleek and chic as well as functional. For instance, Power Mac G4 Cube startles everyone in an effective way; in fact, it’s even better than the iMac.
CREATIVE RAMBLINGS | MONDAY, JULY 25, 2011
[Wireless] Interview with Andrew Jenkins, founder and CEO of Volterra Consulting – part 1
Toronto-based Volterra Consulting is a management consultancy specializing in Emerging Technologies in the Internet, Wireless and Social Media sectors. Cendrine Marrouat: Hello Andrew, thank you for answering my questions. As a starter, tell us a little bit about you. Andrew Jenkins: I am someone who has taken the path less travelled. completed a degree. interview Andrew Jenkins social media Vancouver Volterra Consulting
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 15, 2013
[Wireless] Offline Retail Analytics Via Smartphone
Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement.
QUICK ONLINE TIPS | MONDAY, NOVEMBER 5, 2012
[Wireless] Get 100Mbps Broadband Internet on Airtel India for Rs 5300 Only!
Airtel Launches 4G LTE Ultra High Speed Wireless Broadband in India. Home > India Did you know Airtel India recently launched upto 100Mbps Broadband internet plans in Delhi starting at Rs 5300! Airtel recently upgraded speeds of all broadband plans and now you can get almost double the internet speed for a much lesser broadband bill. 100Mbps Broadband Internet. See the fastest broadband internet plans on Airtel for Delhi right now. What are the charges and data limits? The fastest speed is 100Mbps for Rs 5299 with a 175 GB data transfer included. Can everyone get 100Mbps now? India
SOCIALNOMICS | FRIDAY, FEBRUARY 15, 2013
[Wireless] Top Ten Implications of Google’s Broadband Plans for Competition and Regulation
Some examples of its own include Google Fiber to be provided in Kansas City and Google Mesh-Wireless. From From the cheapest to the fastest, there are a number of options available for wireless internet, and all can be compared on this Broadband Expert page. According to her, from the cheapest to the fastest, there are a number of options available for wireless internet, and all can be compared on this Broadband Expert page. Her Her readers can get relevant information about different options of wireless internet by reading her blogs. Google's Broadband Plans.
TWIST IMAGE | THURSDAY, APRIL 21, 2011
[Wireless] What Do You Call This Thing?
We're connected: our mobiles are connected, decent wireless connectivity is becoming more and more pervasive, 3G and 4G networks continue to expand and we're at the point where fast connectivity everywhere is just around the corner (you can practically taste it). wireless connectivity. I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." " The thought was, so long as a brand is leveraging technology to either develop or deploy their marketing (or both), this would be our blank canvass.
PUZZLE MARKETER | WEDNESDAY, FEBRUARY 6, 2013
[Wireless] Strategies for a Successful Paid Search Campaign
Targeting keywords such as “wireless all in one laser printer for mac” will likely be less expensive, less competitive, and have a higher conversion rate. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. This advertising is known as Paid Search.
MINDJUMPERS | THURSDAY, DECEMBER 16, 2010
[Wireless] The 10 Key Mobile Trends for 2011
Juniper Research has released its top ten wireless predictions for 2011, let’s step through and take a look at where they think mobile is going in the coming year. Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Mobile marketing is becoming increasingly important. And, according to the TNS Digital Life report, mobile users spend 3.1 hours/week on social networks and 2.2 hours on email. Mobile is part of the mix!
JOSH S PETERS | MONDAY, MARCH 14, 2011
[Wireless] My first week at The Search Agency pt 5
Hopping from one wireless hub to the next and fueled by good coffee, great music, and relaxing in the “small town environments of this area of CA. The title is a bit of a misnomer in this case because I’m not actually at the The Search Agency today. It’s Friday and that means I’m hoboworking in the Monrovia / Arcadia / Sierra Madre area. have to say, this definitely helps with the adjustment from being on my own to in an office. Or I can put on a movie I’ve seen a million times and write strategy documentation from my couch. Employee Benefits.
FRESHNETWORKS | MONDAY, APRIL 9, 2012
[Wireless] Facebook buys Instagram for $1bn. Images are becoming more important in social media
It has been facilitated by the rise of mobile devices with cameras (to take the images) and mobile and wireless data connections (to allow us to share them online). Tweet Like by matt_london. Facebook has reportedly acquired Instagram for $1 billion in a mix of cash and shares. The photo-sharing service was launched in October 2010 and recently launched its Android app having been exclusively on iPhone before that. That Facebook has made this acquisition will not come as too much of a surprise to many. There is, of course, nothing new about us sharing messages through images. Win-win.
MOBILEGROOVE | FRIDAY, SEPTEMBER 16, 2011
[Wireless] Microsoft Windows 8 Turns Apple Devotees Into Advocates
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. For years, tech influencers and bloggers have been accused of being blindly in love with Apple. There is even a name these devotees: fanboys. These men and women live to gush about Apple products and bash Microsoft and others in the process. So it was remarkable to observe the tech influencers this week in their near unanimous approval of Microsoft’s new operating system. This headline on msnbc.com stopped me cold: Windows 8 Does What Apple Doesn’t. Talk about an about-face. by Frost and Sullivan.
THE REALTIME REPORT | WEDNESDAY, DECEMBER 18, 2013
[Wireless] Apple Debuts iBeacon Location Technology in U.S. Stores
Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. 'How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. And what about privacy?
ARI HERZOG | SUNDAY, SEPTEMBER 5, 2010
[Wireless] Killing My BlackBerry Softly
I’ve kept it through the 2-year Verizon Wireless contract but have used it less and less since the spring. I bought a BlackBerry Curve 8330 in August 2006 — with the specific intent to use the smartphone at a government technology summit I was to attend later that month. send and receive phone calls and text messages daily, but am only using the email and web applications because they are there. care less about the other applications in my pocket. What if I brought a disposable cell phone instead? Related posts: Would You Toss a Smartphone for a Basic Cell Phone?
MOBILEGROOVE | TUESDAY, JULY 3, 2012
[Wireless] Global Mobile Commerce: Removing Payment Friction & Boosting Customer Engagement
Before joining Sybase, Diarmuid was a Product Manager at Logica’s Wireless Networks division. Buying, paying, transacting, banking — these are all part of what we have come to call mobile commerce. With such a broad definition and so many scenarios it’s little wonder that mobile commerce now tops the list of mobile-megatrends. Interestingly, what people want (and the impact on financial institutions, mobile operators and companies across the emerging ecosystem) differs depending on the region where you operate and the opportunities you pursue. What is mobile commerce?
WAXING UNLYRICAL | THURSDAY, DECEMBER 13, 2012
[Wireless] The 5 Commandments of How to Raise $1Million on Kickstarter
Up until the Pebble, one of the most successful Kickstarter campaigns to date was the Hidden Radio , an intuitive speaker that wirelessly connects with tablets and phones and pumps out up to 80 decibels of sound, all in the size of a can of soda. Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Be simple.
SOCIALNOMICS | WEDNESDAY, JUNE 18, 2014
[Wireless] Smartphones Controlling the Home: The Future of our (Smart) Homes.
However, the success of smartphones and advancements in wireless technologies has opened multitudes of doors that can be integrated into the home to create a ‘smart home’. It is already possible to use a smartphone or computer to turn on your homes heating using Nest, a wireless thermostat. 'Our homes are one of the places where we spend most of our lives. When not at work, we sleep in them, eat in them and spend our leisure time there. Interestingly, while modern lifestyles have moulded themselves around technology, the home itself has not changed a great deal.
MOBILEGROOVE | WEDNESDAY, JANUARY 5, 2011
[Wireless] Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement
The organization — headquartered in Bellevue, Washington — was founded by veterans of the wireless industry who wanted to harness the immense power of wireless communications to empower non-profit organizations. A year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake. It is about empowerment. Jim Manis, The Mobile Giving Foundation.
BILL HARTZER | MONDAY, APRIL 26, 2010
[Wireless] Top 100 Most Innovative and Influential People in the Web 2.0 World
Wireless & Gadgets. 5) Wireless & Gadgets. Internet Evolution has come up with their first-ever list of the top 100 most innovative and influential people in the Web 2.0 world. In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. In the search category, the heads of Google , Microsoft , and Yahoo! were named, but surprisingly Jason Calacanis of Mahalo was named, as well. Enterprise & Cloud Computing. News/Media. Greentech. Commerce. Search. Security. Digital Entertainment. Most Over-Rated. NYSE: VZ).
MOBILEGROOVE | THURSDAY, OCTOBER 14, 2010
[Wireless] ForumOxford Tomorrow(!); Showcases Mobile Thought Leadership, Apps & Action
From Tomi (who chairs the event), to Chetan Sharma (best known for wireless data and research that consistently sets the bar), to Ajit Jaokar , long-time author and advisor to the mobile industry, the event brings together professionals and practitioners sincerely interested in asking questions and identifying the trends. Tomi Ahonen, my friend and esteemed colleague, calls ForumOxford THE thought leadership event of the year. And if you check out the stellar line-up of mobile thinkers and doers (after the jump), you will have to agree. No sales pitches here. Register here. I did.)
MOBILEGROOVE | FRIDAY, NOVEMBER 4, 2011
[Wireless] Google Aids Businesses With GoMo Initiative; What’s The Trade-Off?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Google’s well-publicized philosophy includes the promise to “Do No Evil”. With that in mind, is the company out to do good or make money with the launch of GoMo, an initiative positioned as a driver to better mobile web sites produced for brands? In practice, businesses can go to Google’s GoMo website at howtogomo.com to access a so-called GoMoMeter. And, if you need more support, you can find what you need on Google’s blog. believe it’s both. Apps by the numbers. Looking at all U.S.
MOBILEGROOVE | WEDNESDAY, AUGUST 3, 2011
[Wireless] VIP Discount For Mobile Future Forward Summit
Janet Schijns , VP – Business Solutions Group, Verizon Wireless. Where can you get the inside track on the developments that will transform the next five years in mobile, while connecting with the executives that are leading change? Spend one day ( September 12 ) at Mobile Future Forward in Seattle. MobileGroove VIP offer. Mobile Future Forward brings together world-class speakers from across the value chain for a powerful cross-industry networking event. Attendee Profile: Speakers: C-Level – 59%, VP/SVP – 41%. Audience: C-Level – 30%, VP/SVP – 32%.
MOBILEGROOVE | WEDNESDAY, NOVEMBER 23, 2011
[Wireless] Digital Mind State CEO Mike Johns: App Developers Must Capitalize, Digitize, Monetize
Before he started Digital Mind State (whose clients include Flowd , the music lover’s social network) Mike was the driving force behind the brand UrbanWorld Wireless, where he was responsible for planning, business developing, marketing and brokering profitable business relationships with some of the biggest company names in the mobile industry including T-Mobile, Zed, Jamba, Fox Mobile, NBC, Fun Mobility, Nokia, and Microsoft. Mobile apps isn’t the only game in town. ” Look for the youth-focused channel to hit AT&T U-verse, Apple TV and Yahoo Connect TV. 18:05].
MOBILEGROOVE | FRIDAY, AUGUST 19, 2011
[Wireless] Revitalizing Brand Appeal & Value With Mobile
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. This week’s Mobile Insider Summit at Lake Tahoe has given me new insights and loads of material for my blog posts and columns. real highlight was the opportunity to hear how mobile is revolutionizing real estate. It was just a few years ago that the best way to find a new home was also the hardest. You had to drive up and down streets, look for ‘for sale’ signs, write down phone numbers and call later from a landline. Clearly, because there is this new home buyer.”. No argument here.
THE RELATIONSHIP ECONOMY | FRIDAY, DECEMBER 7, 2012
[Wireless] The Risk Of Big Data Is A Big Deal
Fewer than 29% of small business owners have actually installed anti-virus software on smartphones– even as 65% expressed concerns over information and data threats on wireless devices. The collection, analysis and use of consumer data is and will continue to both be valuable for suppliers and risky for consumers. Data is exploding faster than most imagine and with explosive growth organizations, people and machines are learning more about human behavior and people’s intentions faster than ever before. The data they seek is mostly about their customers, you and me.
QUICK ONLINE TIPS | WEDNESDAY, MAY 22, 2013
[Wireless] Free 1TB Online HD Photo Storage to All Flickr Users
Buy Picasa Storage, Get Free Eye-Fi Wireless Memory Card! 'Flickr got a big upgrade and gifted everyone a 1TB free HD photo storage space online so that you can upload all your photos, as much as you want. What was important is that Flickr also allowed unlimited high resolution photo uploads, and removed all the strange limits – which was not possible earlier. The New Flickr. Well how big is a terabyte of photos? Mostly you might never run out of space. Terabyte will let you upload 350,000 10 megapixel photos! All Rights Reserved. Have You Seen the 4 Billionth Photo on Flickr?
WRITTENT BLOG | MONDAY, APRIL 22, 2013
[Wireless] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
Working without a wireless connection isn’t for every writer, but some notable authors you’ve almost certainly heard of – namely Neil Gaiman and Zadie Smith – swear by the Freedom app. 'Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.
MOBILEGROOVE | WEDNESDAY, JUNE 20, 2012
[Wireless] Mobile Security: What’s REALLY At Stake For Mobile Operators
After achieving another honours degree in Computer Science, he held positions with Caudwell Group, Anam Mobile and Sentry Wireless – before being acquired by AdaptiveMobile in 2011. As mobile takes a center role in our lives —becoming the device we reach for to access information, conduct transactions and manage our homes, cars and daily routine — an increasing number of serious security concerns move to the forefront. Ciaran Bradley examines this evolution and the impact on key members of the ecosystem, particularly mobile operators. alone now own a smartphone. How can that be?
MOBILEGROOVE | FRIDAY, MARCH 2, 2012
[Wireless] #MWC: Can Facebook & Twitter Crack The Code On Relevant Mobile Marketing?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Twitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But that IF is what will decide it this all fails or flies. We’ll see.
MOBILEGROOVE | FRIDAY, AUGUST 26, 2011
[Wireless] Steve Jobs Steps Down At Apple; What’s Next For Mobile Marketers?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Change is the universal constant. Some of it gradual and some of it dramatic. Mobile falls into the latter category, with deep and gripping disruption leaving its mark on the mobile industry rocked by surprise announcements on an almost daily basis. Last week Google snapped up Motorola, and this week we learn that Steve Jobs –the King of Disruption — has resigned. There hasn’t been a bigger or better disrupter in this century than the now former Apple CEO. iPhone. Game-changers.
MOBILEGROOVE | FRIDAY, JULY 1, 2011
[Wireless] Mobile Marketers: Focus On Small Tribes For Big Results
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He is arguably the most influential marketer in the world and the most vocal when it comes to the need for permission-based marketing. At a terrific three-hour workshop I attended recently, I asked Godin for his views on how mobile has changed – and will continue to change – marketing. “But it’s really about what I [as an individual] want. We’re not there yet..
GEOFF LIVINGSTON | TUESDAY, FEBRUARY 12, 2013
[Wireless] Vine Reflects Bandwidth and Quality Limits
Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier networks. Can you name this song…? v/bJjdTLBnwx1. — Paul McCartney (@PaulMcCartney) January 29, 2013. There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the weeks old social network bolt-on.
MOBILEGROOVE | FRIDAY, DECEMBER 2, 2011
[Wireless] Mobile Commerce Moves Up To Marketing Mega-Trend
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. retailers. All of the data is aggregated and anonymous. Predictably, we are willing to spend more when shopping on the Internet. Online sales in the U.S percent).
SOCMED SEAN | THURSDAY, APRIL 5, 2012
[Wireless] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
This same company issues laptops, email, and wireless access to all of their employees. Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. Case In Point – Email & Internet Access, And A Fortune 100 Company Flashback to 1996, when I was working for an up and coming division of a Fortune 500 company. Hmmm…slight change in position, eh? Now, imagine two companies.
GEOFF LIVINGSTON | FRIDAY, SEPTEMBER 7, 2012
[Wireless] Life as a Walking Typo
My masters thesis on wireless Internet diffusion was published by the Strategis Group. Image by grafician. Yes, I know. There’s a typo. Almost everything I write has a typo. Before you rush to deliver an admonishment or advise about proofing more, the fine art of editing, blah, blah, blah, please wait. Believe it or not, I proof these posts, as many as five or six times before publishing. No matter how many times I proof an elusive typo seems to appear. Even the posts that seem OK always have a few sentences that could be tightened, more active, or simply rephrased. Baggage Alert.
MOBILEGROOVE | FRIDAY, NOVEMBER 19, 2010
[Wireless] IMPACT: Sesame Street Shows The Way to Mobile Marketing Engagement; Opt-In Builds Loyalty
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. All these years later and we’re still learning from Sesame Street. The media property that has won more Emmy Awards than any other turned 41 last week. But there’s nothing outmoded about its approach to mobile. To the contrary, the non-profit educational organization that helped many of us learn the basics continues to play a meaningful role in the lives of children – and their parents – worldwide. Sesame Street lessons are delivered via mobile in 140 countries. What stood out?
ALEX BLOM | FRIDAY, JULY 23, 2010
[Wireless] Follow Friday #5: Ian Redden
After Graduating High School, I worked in the Internet Business for several years supplying Internet Services via Dialup, Cable and eventually Wireless. Note: This is part of my new Follow Friday system where I get a little more in depth with one follow friday each week. To learn more about what I am doing please click here. Ian Redden. i redden. Ian does not use Twitter much but is job hunting. Let’s force him into the Twitterverse and help him out). Ian came to me as a referral from Shanta Nathwani ( @TantienHime ) who was my blogs first Follow Friday. Tweet This!
GEOFF LIVINGSTON | FRIDAY, DECEMBER 14, 2012
[Wireless] My Retirement Jobs
After a short stint as a journalist covering wireless telecom, I went to the dark side. I dream of retirement, a time when financial earning seems less necessary and the vain pursuits of glory have passed. There’s a long way to go still, but those greener pastures sit in my mind. will always work when that time comes. In fact, I know what those three retirement jobs are already… Usher at My Local Baseball Stadium. One of my dreams is to usher at my local baseball stadium. love the diamond, have a partial Nationals season ticket package, and go to 10-15 games a year. So what?
IDACONCPTS | THURSDAY, NOVEMBER 14, 2013
[Wireless] 5 (+1!) Tools to Get Better at Printing
It is a wireless connection program that lets you print out web pages, emails, documents and photos. 'Printing…even with tablets and smartphones and the ability to access data everywhere, we still do it. But that can be bothersome, between how much paper and ink it takes, and the cost of those items as we move into a move digital world. Since we can’t just give it up altogether (not yet, anyway), it is a good idea to become more efficient at what you do print. There are tools for that, which is fortunate. Print What You Like. Print Edit. Firefox user? PrintingTools. Bonus!
CREATIVE RAMBLINGS | SUNDAY, SEPTEMBER 4, 2011
[Wireless] YouTube expands its movie rental service to Canada
Related Posts:Free unlimited wireless Internet served to all McDonalds customers across CanadaNew online registry helps parents of missing children in CanadaG20 Young Entrepreneur. Canadian movie and YouTube lovers can now officially rejoice. A few days ago, the giant video-sharing service announced that over a 1,000 films from major Hollywood studios are now available for rent in Canada. News YouTube
WWW.DIGITALHUMANITIES.ORG | TUESDAY, JUNE 23, 2009
[Wireless] Designing Choreographies for the New Economy of Attention
Alternatively, advocates for the advancing media have celebrated the educational, even liberatory, possibilities of game-based strategies for student learning, laptops and wireless networks that provide universal access to information, and social networking environments that provide students (and faculty) with ubiquitous access to the network and to one another. Laptops and wireless devices are increasingly present in academic settings. college classrooms were wireless [ CCS 2007 ]. Is it possible to pay attention when sending a text message or surfing the web? 2008 ].
MOBILEGROOVE | MONDAY, JANUARY 28, 2013
[Wireless] Enterprises Need Mobile Apps Too; Tapping The Next BIG Market
Sam Chan, Wireless Industry Partnership @wipjam. While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results. It’s a fledgling market poised for explosive growth, and a mobile app mega-trend highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), Made to order.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Wireless] Chris Brogan: All These Numbers Like Friends and Followers are Useless
started by leaving my role as an applications engineer in a wireless company to run Jeff Pulver’s Video on the Net conference, and from there, I took on several roles, eventually leading to starting my own company. For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. In his own words he’s ‘an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.’. At what point did you decide the career path you’ve chosen and what drew you to it?
FREELANCE SOCIAL MEDIA | FRIDAY, SEPTEMBER 25, 2009
[Wireless] AT&T Files FCC Complaint Over Google Voice
Google Voice is not intended to be a replacement for traditional phone service — i n fact, you need an existing land or wireless line in order to use it. Google offered a quick background on the situation: “Local telephone carriers charge long-distance companies for originating and terminating calls to and from their networks. Certain local carriers in rural areas charge AT&T and other long-distance companies especially high rates to connect calls to their networks. Importantly, users are still able to make outbound calls on any other phone device. Media. Marketing.
KYLE LACY | FRIDAY, SEPTEMBER 30, 2011
[Wireless] Tips for Using Social Media to Build Business
The Basics: Obviously, a clear wireless Internet connection is vital for keeping up with social media. These days, running a successful business means being creative and staying on top of current technology. Like it or not, a part of that technology involves the use of social media. Don’t believe me? Just consider for a second that business schools around the country have added classes that focus specifically on social media. Using sites like Facebook, Twitter and Linkedin can be effective ways to advertise, communicate, and of course, network. Create a Facebook Page. social medi
DIGITAL VOICES | MONDAY, SEPTEMBER 17, 2012
[Wireless] 13 ways to make an iPad your sales force’s WM(b)D
11) With the touch-screen interface and wireless connectivity, your sales force can take orders, collect signatures, and sign deals on-site and have them instantly recorded to the customer’s database file. In this era when mobile computing is ubiquitous and fewer people are traveling with their PCs, many companies are using iPads as their “Weapons of Mind-blowing Demonstration.” Too easily the development of an app can become a showboating exercise for your design team and stray from its primary goal – to help close the deal. App Design Considerations.
NOWSOURCING | WEDNESDAY, NOVEMBER 28, 2012
[Wireless] Cradlepoint Router: The Clutch Hitter of Office Broadband
Speed – Using Verizon Wireless 4th generation data network is 10x faster than earlier 3rd generation network & lower latency. Earlier this year, we were in a bit of a predicament: we had one broadband provider that wasn’t giving us the bandwidth we needed as a heavy design oriented company (pushing art files up and down the line is a huge Internet hog), so we looked at T1 alternatives. While a T1 might be great for office users that do light Internet tasks and you feel good about the dedicated connection, it wasn’t working for us from a bandwidth perspective. link].
SIMON MAINWARING | MONDAY, MAY 13, 2013
[Wireless] SuperBrands and the Unreasonable Screen: How to lead in mobile
It is the same recent history of Apple disinter-mediating the wireless carriers with an “internet device” and then turning around and using the same iPhone to shut down the Mobile Web with a closed App Store. 'Guest post from Gary Schwartz. was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea , the Google sponsored innovation ship that is presently sailing from port to port globally. Therefore all progress depends on the unreasonable man.”. He now has these same folk on a ship sailing the world with that disruptive mandate.
MOBILEGROOVE | FRIDAY, FEBRUARY 24, 2012
[Wireless] Why No Public Blowout Over Personal Privacy Breaches & Google Violations?
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. In this column and across my other posts, I have often called out Facebook, Google and other companies for privacy invasions that torpedo any trust that we as consumers can possibly have in the resolve of these Web giants to respect the integrity of our personal data. ve watched company after company cross the line and have patiently waited for a tipping point where the harm done creates a wave of public protest that forces meaningful change. m still waiting. Samsung’s statement.
MOBILEGROOVE | MONDAY, JUNE 27, 2011
[Wireless] Surprise Highlights From MMA Forum NYC & 140 Characters Conference
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Last week I attended two conferences in New York (the Mobile Marketing Association’s Mobile Marketing Forum and Jeff Pulver’s 140 Characters Conference) that showed how far we’ve come in the mobile industry. First, my report on the MMA event, which offered the audience of 700+ attendees a mix of introductory content and advanced material. There were many highlights although some sessions covered well-traveled ground and were targeted to those new to mobile. Do the numbers to back it up?
MOBILEGROOVE | FRIDAY, JANUARY 21, 2011
[Wireless] What Marketers Can Learn From Facebook; Tough Choices About Apple
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Facebook aims to have 500 million mobile users worldwide, a figure it can only reach if it goes after all mobile subscribers — including feature-phone and smartphone owners. This week the company revealed its plans to launch a new mobile app to bring Facebook to the most popular and mainstream mobile phones around the world. According to Facebook, the app works on more than 2,500 devices from Nokia, Sony Ericsson, LG and other manufacturers. Jobs has asked for privacy and he deserves it.
MOBILEGROOVE | TUESDAY, OCTOBER 18, 2011
[Wireless] Sprint’s Phyllis Reuther: How Indoor Navigation Powers Micro-Marketing, Couponing, Healthcare
So, why is indoor navigation enabled by micro-sensor wireless networks moving up the agenda at Sprint (and elsewhere across the emerging business ecosystem)? Indoor navigation — and services that map and understand our mobility patterns - lay the ground work for a slew of exciting new location services that combine advertising, marketing, couponing and analytics to deliver people offers they truly can’t refuse. What is the role of mobile operators? Where are the growth opportunities? mobile operator Sprint. Micro-location marketing. Population movement.
SAYING IT SOCIAL | TUESDAY, APRIL 6, 2010
[Wireless] Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
By the way, standard text messaging rates apply per your wireless agreement, but there are no additional charges imposed by Facebook.) Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising. Have a local radio spot? 32655 is FBOOK, in case you were wondering. There are a few stipulations.
CONVERSTATIONS | FRIDAY, JULY 4, 2014
[Wireless] 4 Key Logistics for Small Business Success
Using such solutions effectively requires a reliable wireless carrier like one of the Big Four companies. 'Guest Post from SocialMonsters. In preparation for its initial public offering, Asian eCommerce giant Alibaba invested $249 million in logistics, expanding its capability to make 24-hour deliveries throughout Asia. This move borrows from the playbook of Alibaba’s American counterparts Amazon and eBay, which thrive on their ability to provide quick, reliable order fulfillment. Match Logistics Supply to Mobile Demand. Automation Is Essential. Count the Costs. Small Business
SOCIAL MEDIA MARKETING | SATURDAY, APRIL 14, 2012
[Wireless] If Titanic Had Twitter
But just in terms of the advance of communication, the Marconi wireless that they had on board seems so primitive compared to what we have at our fingertips with smartphones every day now. Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace. Naturally, the 100th anniversary brings about its own special observance from longtime admirers as well as those who may have just discovered the story.
ARI HERZOG | SUNDAY, NOVEMBER 28, 2010
[Wireless] Will a $30 Cellphone Plan Be My Salvation?
Reviews indicate the phone’s CDMA technology will bounce off Verizon Wireless towers. While I have the choice of porting my existing Verizon Wireless number (which I’ve had for over a decade) to Straight Talk, I’m going to keep VZW alone for the time being and take a new number for this new phone. Will I cancel my Verizon Wireless contract (which is currently surviving as a month-to-month one) when I come back? Straight Talk is the company behind the phone plan, and it is bundling phones with its plans during Thanksgiving weekend. at AriWriter.
TRENDS SPOTTING | THURSDAY, NOVEMBER 12, 2009
[Wireless] Twitter users share early adopters symptoms
54% Americans have a wireless connection to internet via laptop, cell phone, game console or other mobile devices as of September 2009. They study indicates the segment of users who have access to wireless internet connection show higher growth in Twitter usage than those who rely exclusively via tethered connection. Twitter users are those handle social relationship online, have wireless connection, and use many internet-connected devices. Recent findings of a Pew Internet study revealed, Twitter is being extensively used as a status update service to keep in touch.
TRENDS SPOTTING | THURSDAY, NOVEMBER 12, 2009
[Wireless] Twitter users share early adopters symptoms
54% Americans have a wireless connection to internet via laptop, cell phone, game console or other mobile devices as of September 2009. They study indicates the segment of users who have access to wireless internet connection show higher growth in Twitter usage than those who rely exclusively via tethered connection. Twitter users are those handle social relationship online, have wireless connection, and use many internet-connected devices. Recent findings of a Pew Internet study revealed, Twitter is being extensively used as a status update service to keep in touch.
STAY N' ALIVE | WEDNESDAY, DECEMBER 18, 2013
[Wireless] Bitcoin Use-cases: Turning Bitcoin, Cryptocurrency, and the Blockchain into a Fully Functional Peer-to-Peer Internet
There are already many plans in foreign countries for "mesh" wireless networks. What if we took a concept like this, allowing anyone who wanted internet access to set up a wireless receiver of some sort, and that receiver would "pay" into the network to get access using Bitcoin or similar. These payments (this would be the equivalent of "mining" in current Bitcoin) would then go to those willing to provide longer distance wireless access using things like Ham Radio towers and the like to provide access over this entirely wireless, peer-to-peer internet.
THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 19, 2013
[Wireless] Solve The Problem From The Outside
Part of our success in building Zipcar came no doubt from the fact that the founding team was comprised entirely of outsiders to the car rental and wireless technology industries. 'How often have you seen organizations recruiting new people with the skills and knowledge from within the same industry, the same field of practice etc.? All the time. It is as if organization’s think hiring people who can keep thinking and doing what they’ve always done will create something other than what they’ve always got. Go figure. It begins with the framing of a job description.
MOBILEGROOVE | THURSDAY, JULY 4, 2013
[Wireless] Eurapp Project: Sizing And Stimulating Europe’s App Economy
'The explosion of mobile devices, the advance of increasingly improving wireless networks, and the adoption of cloud technologies by enterprises and developer companies alike, have moved the mobile app market into a boom phase. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. Disclosure: I am also a GigaOM mobile analyst and involved with the Eurapp project, which will carry out interviews and surveys with various stakeholders in the App Economy to determine its key characteristics.). Workshop takeaways.
IDACONCPTS | FRIDAY, DECEMBER 23, 2011
[Wireless] Primer on Windows 7 Speech Recognition
The best type of microphone or headset to purchase is one that directly connects to your computer via USB port(s) as wireless headsets can sometimes be interfered with random signals and loss of connectivity. The speech recognition software provided by Windows 7 has proven to be a resourceful tool for those who lead busy and hectic lives. This software allows you to ultimately control your computer simply by using voice commands. Setting up Windows 7 Speech Recognition. Set up a Microphone. Press the Start button and locate the Control Panel tab. Images: How To Geek , Maximum PC.
WEBBIQUITY SMM | MONDAY, SEPTEMBER 10, 2012
[Wireless] The Top #Nifty50 Women in Technology on Twitter for 2012
Splitting time between Ottawa, Canada and Naples, Florida, Lisa is owner of Parlez Wireless as well as a sought-after social media strategist and speaker. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Stacey Acevero.
MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
[Wireless] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
Chetan has some solid advice: If AT&T and T-Mobile inject marketing dollars into the launch, then Lumia could see a similar growth trajectory to the one that catapulted Android Droid (via Verizon Wireless) into the center of the action. Will 2012 be the year of mobile commerce? If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? Should we expect a showdown between credit card companies, carriers, banks, aggregators and the likes of PayPal?
MOBILEGROOVE | FRIDAY, OCTOBER 7, 2011
[Wireless] Remembering Steve Jobs; Why Siri Won’t Provide Mobile Marketers All The Answers
Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Much like I remember where I was when I learned the tragic news that John Lennon had been shot (I was watching Monday Night Football and heard it from broadcaster Howard Cosell), I’ll now never forget where I was and what I was doing when I learned of Steve Jobs’ passing. It’s rather fitting that I was 36,000 feet in the air connected to an in-flight Wi-Fi system working on a MacBook Air at the time. And that brings me to another connection between Lennon and Jobs. Dare to dream.
MOBILEGROOVE | TUESDAY, JUNE 28, 2011
[Wireless] Deal Or No Deal; Survey Spells Out Secret To Boosting Mobile Response Rates
recent report from Wireless Intelligence reveals that ARPU across the 27 European Union countries has dropped by a staggering 20 percent over the last three years — and the decline continues. Faced with a dramatic and continuous double-digit decline in the ‘average revenue per user’ (ARPU) mobile operators have to learn how to sell more services to more customers better. But don’t think that broadcasting offers to an even broader subscriber base will do the trick. While prices for voice calls continue to fall, consumer demand for data usage—most notably video—is on the rise.