think we need to look elsewhere and ask: Would Yahoo’s shakeup at the top have happened if the company had been innovating in mobile instead of slipping further behind? But it’s safe to say that Yahoo’s disjointed mobile strategy was largely responsible for the board’s decision to oust Bartz. What were the missteps in mobile that cost Yahoo, a company once so close to expanding its prowess in search, social and technology to mobile, its competitive edge? There has been frequent and disruptive change at the top of Yahoo’s mobile units. MORE >>

Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experiences. ESPN gave me the inside track on their strategy, insights I documented in my new book Mobilized Marketing. ” But mobile social isn’t just fueling a new way to experience television.  In the U.S. MORE >>

It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. The real news is our increasing reliance on mobile. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Additionally, mobile sales grew dramatically, reaching 6.6 retailers. were up 33.0 MORE >>

Incurring trouble with a mobile phone easily turns any delightful day to disaster. Two years ago I worked with Verizon Wireless to help the customer strategy team deliver premium service to all of its social customers. Verizon Wireless has consistently received J.D. Recently the Verizon Wireless team decided to create a short video about their social customer service team and I was asked to appear in the video. social business social CRM social media consumer behavior customer service service social crm social customer Verizon WirelessIt was a lot of fun. MORE >>

It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), This book brings together the insights of 25+ mobile professionals, practitioners and pundits to identify market trends, best practices and lessons learned in developing and distributing mobile apps. More recently, the company was nominated one of the top 50 innovative companies by Mobile Entertainment. MORE >>