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What Do You See In Marketing For 2015?

Small Business Mavericks

In the field of marketing, I think there are exciting things happening: FCC Auction 97 is on hold until January 5 and current bids are totaling well over 44 billion dollars. When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment. Wireless internet access and mobile devices are changing the way people interact with businesses and changing it fast. Marketing has to keep up with that change. Online, offline, and every way possible, your marketing has to be integrated.

Five Steps to Insanely Good Customer Service

Spin Sucks

This amazing customer service came from my Internet/cable/wireless provider. Our  beer and liquor market is heavily controlled. And our wireless carriers are few and far between (granted, this is starting to change, but has a long way to go). It’s also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. By Lindsay Bell.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. We’ve seen that mobile use is growing exponentially, and of course the wireless providers are all about getting as much out of their service as possible by offering lots of ways to use it. Why Do I Think Mobile Marketing Is Going To Explode? How will they make their money?

The Spin Sucks Holiday Gift Guide

Spin Sucks

You could also pre-order them Marketing In the Round. Wireless Mouse. With the exception of mid-air on a flight, you can use a wireless mouse anywhere. Communication Amazon french press gift guide GPS holiday gifts iPad ipad keyboard k cup tailor westone wireless mouseThere are some of us who wait until Christmas Eve to shop (cough, Martin Waxman , cough). GPS System.

Four Mobile Marketing Growth Areas

Spin Sucks

To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). We love you, but oy! And apps? Forget about it! Mobile Blogging.

Three Ways to Be a Better Integrated Marketing Professional

Spin Sucks

Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace email and email marketing.

The Marketing Of Things

Twist Image

The Internet is being dumped into everything and anything that can be plugged in (or wirelessly enabled). Marketers haven''t been negligent in this regard. What makes this deal that much more fascinating, is that both Google and Nestle are portraying it as something more closely tied to partnership marketing than corporate sponsorship marketing. The Kit Kat website has already been updated to reflect this marketing opportunity. It means that a whole lot more of new and interesting doors may be opening up for marketers that are creative enough to create them.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.

When Verizon Wireless Claims it is THE Best

Ari Herzog

Here’s a video that launched last month, specifying Verizon Wireless now offers “the most advanced 4G network in the world.”. From one wireless industry site: Verizon claims their network is the fastest at 5-12 Mbps, followed by WiMAX at 3-6 Mbps, and HSPA+ at 1-7 Mbps. Business marketingTags: marketing. When a company claims its product is *the* best, is it?

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. The CTIA, FCC, and the Mobile Marketing Association.

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How Will Project Glass Impact Marketers?

Geoff Livingston

This glass monocle features a wirelessly connected computer built into it. I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session. half-inch display allows you to take and share photos, chat and access information like calendars and maps on the Web.

What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Who uses digital coupons?

#43 Sponsored by GoDaddy: Planning for Retirement, Copyright vs. Trademark, and New Wireless Market

Taylor Marek

Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules. Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules. Business Finances General News Podcasts Technology copyright GoDaddy Google market Plans retirement trademark wirelessThis episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11. link]. My Show is the First IPhone Compatible Podcast!

What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

Recently I reached out to one of my online communities, all members of a global list of the Top Marketing Professors on Twitter. This community list was created by Kent Huffman ( @KentHuffman ), CMO at BearCom Wireless, and founder and Co-Publisher of @SMMmagazine , which produces several Top Twitter lists, including the Top CMOs on Twitter , and Top Marketing Book Authors on Twitter.

Is Wi-Fi Making You Anti-Social?

Convince & Convert

Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. Think of the hapless wireless operator on the Titanic who couldn’t get anyone to tune to his distress signals. By 1970, advances were such that Professor Norman Abramson could connect radios to computers, creating the world’s first wireless network. According to Keith Hampton at the University of Pennsylvania, only a few studies so far have addressed how wireless Internet use in public and semi-public spaces has influenced social life.

#43 Sponsored by GoDaddy: Planning for Retirement, Copyright vs. Trademark, and New Wireless Market

Taylor Marek

This episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11. link]. My Show is the First IPhone Compatible Podcast! Simply Dial: 1-831-480-3979 to hear the latest show on your IPhone.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert? Someone needs to do the marketing.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though?

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. Video marketing is worth the investment if you know your audience. If you don’t know who you are marketing to, then it’s just wasted time. Keep Them Interested.

What IFTTT Teaches Us About Automation

Geoff Livingston

My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. The Vocus Marketing Suite provides a single automated stream — much like a social network — to manage all of these opportunities, something the time strapped marketer should like. I like If This Then That or IFTTT.

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. Recently, we worked with a company called Eyefi, which makes wireless SD cards, to help boost interest in its brand. Get more content like this, plus the very BEST marketing education, totally free. Image via BigStockPhoto.com.

Get Off the Grid

Geoff Livingston

Fortunately for me, Argentine wireless networks didn’t like the great outdoors. Perhaps soon even the most sparse areas will have wireless access, either wifi or cellular. Creating an off the grid zone is the privilege of the truly wealthy. I was at a sports marketing event recently. Patagonia winds whisper to me like it was yesterday. Ah, heaven. Luxury of the Future.

A Brief History of the Evolution of Social Technology

Social Media Marketing

To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. Piggybacking on Herz' radio wave, Marchese Guglielmo Marconi translated the wave into a wireless signal that would make short-distance radio transmissions possible. The following is a guest post from David Murton.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.

6 Tips for Reducing Business Expenses

Idaconcpts

Embrace technology and wireless sharing in order to eliminate your need for printers, papers, files, binders, ink cartridges, et cetera. 2: Outsource. Business & Marketing business expenses business tips reducing business expenses tips for reducing business expenses If your business is being crushed under the weight of your own expenses, it’s time to make a change. Takeaway.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid.

What is a brand?

Blue Focus Marketing

Branding is most typically associated with marketing elements like names, trademarks and logos.  Here is an excellent definition from Fred Burt, Managing Director at Siegel+Gale , London, who provided his definition in a recent interview on brands that appeared in Blue Focus Marketing’s blog: “A brand is a reason to choose.”. –   Mark Burgess, Blue Focus Marketing.

B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).

Transmedia Storytelling for Content Creators

Spin Sucks

NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes. Communication Content content marketing heroes jason konopinski storytelling transmediaToday’s guest post is written by Jason Konopinski. Participatory Entertainment and Media. Web 2.0.

2013: Clicks and Mortar

Geoff Livingston

Business owners realize the rise of smartphones and tablets has wrought a new revolution in marketing. What do you think the big online marketing trend will be for 2013? Marketing clicks connected customer experience in-store mortar stadium store wifiImage by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks.

5 Ways to Integrate Mobile Devices at Your Enterprise

Idaconcpts

This might be frustrating for those who want to use a faster Wi-Fi connection or tablet users with no mobile wireless card, but if you set it as policy you’re accommodating the need without compromising security at all. It doesn’t even have to be visible to the user – a proxy server behind the guest wireless router can scan all traffic and block suspicious activity.

Tracking, Personalization And Screams Of Privacy

Twist Image

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. It's too bad, because this moment in history could well the one where marketing finally delivers on its promise of being relevant, personal and near-individualized. marketer. marketing. shopper marketing. What's your Amazon experience like? apple. brand.

Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). billion and a market cap of close to $560 billion. It was announced this week that "a broad set of technology advances is poised to transform what today's smartphones and other wireless mobile devices can do -- ushering in high-resolution video and fully immersive, 3-D environments. morning show.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. As the Chief Marketing Officer of SAP , Jonathan oversees the development and execution of marketing strategy around the globe. Chris Adams – @chrishadams.

A Tools Guide to Live streaming on Facebook

Razor Social

Switcher studio allows you to use your iPad or mobile device to live stream and, when you are live streaming, you can display your desktop or any other camera source that is on the same wireless network. To add other sources (like scenes in OBS), you need to be on the same wireless network as that device. What are the bandwidth requirements for live streaming? Test of your bandwidth.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. 5. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Explore several viewpoints about social media marketing. Social Media Marketing Good post. Gently. Don’t fabricate this). 9.

A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. Before the internet made everyone with a wireless connection a publisher, marketers could afford to move slowly, and analyze consumer insights before making brand decisions.