What Do You See In Marketing For 2015?
Small Business Mavericks
DECEMBER 31, 2014
In the field of marketing, I think there are exciting things happening: FCC Auction 97 is on hold until January 5 and current bids are totaling well over 44 billion dollars. When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment. Wireless internet access and mobile devices are changing the way people interact with businesses and changing it fast. Marketing has to keep up with that change. Online, offline, and every way possible, your marketing has to be integrated.
Five Steps to Insanely Good Customer Service
FEBRUARY 26, 2015
This amazing customer service came from my Internet/cable/wireless provider. Our beer and liquor market is heavily controlled. And our wireless carriers are few and far between (granted, this is starting to change, but has a long way to go). It’s also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. By Lindsay Bell.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).
How Will Wireless Auction 97 Affect Marketing?
Small Business Mavericks
DECEMBER 8, 2014
This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. We’ve seen that mobile use is growing exponentially, and of course the wireless providers are all about getting as much out of their service as possible by offering lots of ways to use it. Why Do I Think Mobile Marketing Is Going To Explode? How will they make their money?
Experiencing Electronic #Natitude
APRIL 10, 2013
The Nationals use of electronic media supersedes promotion and marketing. In-stadium wireless access needs significant improvement. And while ordering food wirelessly seems like a great idea, you have to wonder if the order will go through. I can’t imagine trying to upload a short Vine video. The full integration of the Nationals experience into the physical goes further.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). We love you, but oy! And apps? Forget about it! Mobile Blogging.
Three Ways to Be a Better Integrated Marketing Professional
MAY 10, 2012
Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace email and email marketing.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.
When Verizon Wireless Claims it is THE Best
DECEMBER 12, 2010
Here’s a video that launched last month, specifying Verizon Wireless now offers “the most advanced 4G network in the world.”. From one wireless industry site: Verizon claims their network is the fastest at 5-12 Mbps, followed by WiMAX at 3-6 Mbps, and HSPA+ at 1-7 Mbps. Business marketingTags: marketing. When a company claims its product is *the* best, is it?
The Marketing Of Things
SEPTEMBER 6, 2013
The Internet is being dumped into everything and anything that can be plugged in (or wirelessly enabled). Marketers haven''t been negligent in this regard. What makes this deal that much more fascinating, is that both Google and Nestle are portraying it as something more closely tied to partnership marketing than corporate sponsorship marketing. The Kit Kat website has already been updated to reflect this marketing opportunity. It means that a whole lot more of new and interesting doors may be opening up for marketers that are creative enough to create them.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. The CTIA, FCC, and the Mobile Marketing Association.
How Will Project Glass Impact Marketers?
FEBRUARY 5, 2013
This glass monocle features a wirelessly connected computer built into it. I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session. half-inch display allows you to take and share photos, chat and access information like calendars and maps on the Web.
#43 Sponsored by GoDaddy: Planning for Retirement, Copyright vs. Trademark, and New Wireless Market
JULY 30, 2007
Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules. Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules. Business Finances General News Podcasts Technology copyright GoDaddy Google market Plans retirement trademark wirelessThis episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11. link]. My Show is the First IPhone Compatible Podcast!
Lessons for Small Business From the Top Marketing Professors
Blue Focus Marketing
FEBRUARY 4, 2013
Recently I reached out to one of my online communities, all members of a global list of the Top Marketing Professors on Twitter. This community list was created by Kent Huffman ( @KentHuffman ), CMO at BearCom Wireless, and founder and Co-Publisher of @SMMmagazine , which produces several Top Twitter lists, including the Top CMOs on Twitter , and Top Marketing Book Authors on Twitter.
What’s Your Mobile Marketing Strategy?
Small Business Mavericks
JUNE 14, 2011
Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Who uses digital coupons?
What Keeps The Chief Marketing Officer Awake At Night? - Part 3
OCTOBER 30, 2013
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?
Is Wi-Fi Making You Anti-Social?
Convince & Convert
MARCH 10, 2011
Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. Think of the hapless wireless operator on the Titanic who couldn’t get anyone to tune to his distress signals. By 1970, advances were such that Professor Norman Abramson could connect radios to computers, creating the world’s first wireless network. According to Keith Hampton at the University of Pennsylvania, only a few studies so far have addressed how wireless Internet use in public and semi-public spaces has influenced social life.
Get Your Business Moving: 9 types of Mobile Marketing
MARCH 17, 2010
Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be. Your customers are not confined to their homes or offices.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though?
Why SEO is Easier than Social Media Marketing
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert? Someone needs to do the marketing.
Is The Content Right On Your YouTube Ad?
Small Business Mavericks
DECEMBER 29, 2014
One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. Video marketing is worth the investment if you know your audience. If you don’t know who you are marketing to, then it’s just wasted time. Keep Them Interested.
4 SEO Tactics That Damage Your Brand’s Reputation
Convince & Convert
SEPTEMBER 25, 2015
From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. Recently, we worked with a company called Eyefi, which makes wireless SD cards, to help boost interest in its brand. Get more content like this, plus the very BEST marketing education, totally free. Image via BigStockPhoto.com.
Get Off the Grid
APRIL 26, 2013
Fortunately for me, Argentine wireless networks didn’t like the great outdoors. Perhaps soon even the most sparse areas will have wireless access, either wifi or cellular. Creating an off the grid zone is the privilege of the truly wealthy. I was at a sports marketing event recently. Patagonia winds whisper to me like it was yesterday. Ah, heaven. Luxury of the Future.
A Brief History of the Evolution of Social Technology
Social Media Marketing
APRIL 8, 2011
To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. Piggybacking on Herz' radio wave, Marchese Guglielmo Marconi translated the wave into a wireless signal that would make short-distance radio transmissions possible. The following is a guest post from David Murton.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.
What IFTTT Teaches Us About Automation
JANUARY 16, 2013
My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. The Vocus Marketing Suite provides a single automated stream — much like a social network — to manage all of these opportunities, something the time strapped marketer should like. I like If This Then That or IFTTT.
Buy Now or Buy Later: the iPhone 6S vs. the 7
FEBRUARY 26, 2016
This would allow them to design the phone to be among the thinnest and most lightweight on the market. Wireless charging capabilities: After languishing at the back of the pack in terms of recharging, some are saying that the 7 will be the first iPhone to support wireless charging. The Tale of the Tape. Introductory 16GB storage space. 5 MP front camera, 12 MP rear.
What is a brand?
Blue Focus Marketing
FEBRUARY 13, 2011
Branding is most typically associated with marketing elements like names, trademarks and logos. Here is an excellent definition from Fred Burt, Managing Director at Siegel+Gale , London, who provided his definition in a recent interview on brands that appeared in Blue Focus Marketing’s blog: “A brand is a reason to choose.”. – Mark Burgess, Blue Focus Marketing.
6 Tips for Reducing Business Expenses
FEBRUARY 11, 2014
Embrace technology and wireless sharing in order to eliminate your need for printers, papers, files, binders, ink cartridges, et cetera. 2: Outsource. Business & Marketing business expenses business tips reducing business expenses tips for reducing business expenses If your business is being crushed under the weight of your own expenses, it’s time to make a change. Takeaway.
Should Marketers Look Into The Past?
Small Business Mavericks
MARCH 24, 2015
Internet marketing is a rapidly changing scene. Changes in technology affect the way your potential customers utilize the internet, as seen in the whole wireless device/smartphone explosion. Because this field rides on the crest of what’s happening NOW, marketers tend to rely on current information and ignore what’s old news. But even if you don’t have time to look at all the old posts on your favorite marketing website, there is one site you definitely need to look at: your own. There’s One Past You Need To Pay Attention To. People love data.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes. Communication Content content marketing heroes jason konopinski storytelling transmediaToday’s guest post is written by Jason Konopinski. Participatory Entertainment and Media. Web 2.0.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. 5. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Explore several viewpoints about social media marketing. Social Media Marketing Good post. Gently. Don’t fabricate this). 9.
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. It's too bad, because this moment in history could well the one where marketing finally delivers on its promise of being relevant, personal and near-individualized. marketer. marketing. shopper marketing. What's your Amazon experience like? apple. brand.
Bitcoin Use-cases: Turning Bitcoin, Cryptocurrency, and the Blockchain into a Fully Functional Peer-to-Peer Internet
Stay N' Alive
DECEMBER 18, 2013
There are already many plans in foreign countries for "mesh" wireless networks. What if we took a concept like this, allowing anyone who wanted internet access to set up a wireless receiver of some sort, and that receiver would "pay" into the network to get access using Bitcoin or similar. This means it has long-term sustainability. Let me explain. DNS Let me start with an example.