1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. 2) Native Mobile Web Use : Once the domain of such protocols as the Wireless Access Protocol, native web use is still the most dominant form of mobile Internet media. Mobile app savvy application apps gamification geolocation gowalla GPS Key Yarmosh mobile savvy apps smartphones SMS webImage by Paul Swansen. Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. MORE >>

The report looked at mobile applications, mobile sites, mobile marketing (including SMS) and overall innovation and integration, ranking brands included in the study on their Mobile IQ score. By 2015, it is predicted that more users will access the Internet wirelessly via a mobile device than from a wired Ethernet connection. Tweet A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing. And those languishing at the bottom: How are these brands letting themselves down with mobile? MORE >>

major global brand allocates approximately 70 percent of its mobile efforts to reach efforts that include SMS. As more people begin to access the Web using a wireless device than they do using a PC, it will become crystal clear to brands, agencies and companies across the ecosystem that they can’t afford to treat their mobile strategy and presence as an afterthought. Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. MORE >>

logical consequence if many consumers say ‘no’ to the text option rather than risk receiving incessant and unwanted SMS. The major wireless carriers — AT&T, Sprint, T-Mobile, Bell Mobility and Verizon Wireless — all also offer ways to report the numbers on their Web sites and can block numbers. With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. Yes, you read this right. in preparation for the Games. The upshot? MORE >>

During the same week that SMS officially turned 18, we read a provocative post suggesting that SMS may not be around to celebrate its 19th year thanks to Apple’s newly-introduced iMessage. Shortly after that, MG Siegler over at Techcruch claimed that iMessage will spell the end of SMS. Siegler writes: “As one of the core new features highlighted today in iOS 5, iMessages has one purpose: to kill SMS.&# (He defines SMS as “traditional carrier-controlled text messages.&# ) How will this happen? use SMS once a day). iPhone, iPad and iPod touch. MORE >>