The concept certainly sold TeleNav, a leading provider of location-based services (LBS) to consumers, enterprise, wireless service providers and automotive companies with more than 24 million paying subscribers as of June 30, 2011. TeleNav was one of the first companies in North America to launch a GPS management service and has since grown to provide products in 29 countries through 16 mobile carriers. Today we kick off a new series of mobile search app reviews and road tests with Goby, a mobile search app that helps people find fun things to do nearby. Goby: At-a-glance. MORE >>

Verizon Wireless   -   Point-of-Difference is in their DNA. When you think about powerful brands that are built on a singular positioning that is not only meaningful but relevant to its target (consumer or B2B) you can’t help but think about Verizon Wireless.  While their arch nemesis, AT&T, flaunted the iPhone, the folks at Verizon Wireless dug in and created a partnership with Google.   Driving through Queens, east of NYC early last year, I was lost when my GPS connection died.  On that day, Verizon Wireless, was a simply irresistible brand. MORE >>

Develop ideas that will allow the native functions of your users’ devices, such as the touch screen, camera, microphone, GPS or gyroscope, to facilitate a critical process. For bandwidth-intense processes, you might have all the response/feedback occur entirely within the app, and then cache the data to process in the background later, when the user accesses a wireless network. In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps. MORE >>

Some of the leading wireless analysts issued reports this week, covering everything from revenue projected from the combination of mobile, social and loca l, to the size of the app business in 2011 and beyond. They include location-aware coupons, an always-on GPS service to provide automatic “check-ins” (and share your location with friends), a built-in camera and a news ticker-style message notification system. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Julie gave us the inside track on Forrester’s 2011 mobile trends. MORE >>

As more consumers have access to more advanced mobile devices with capabilities such as cameras, GPS and of Near-Field Communications (NFC) that make buying content, goods and services (both physical and digital) a breeze, the way is clear for many more of our daily interactions to end in a transaction and an ongoing ‘conversation’ that can build deeper relationships between purchases. Before joining Sybase, Diarmuid was a Product Manager at Logica’s Wireless Networks division. Diarmuid Mallon kicks off this series with a look at. What is mobile commerce? MORE >>