Tribal Marketing | What is it & why is it important? | Audiense
Audiense
NOVEMBER 26, 2020
Tribal Marketing is the process of segmenting audiences based on shared beliefs, affinities and interests, instead of clustering by demographics such as age and gender. In recent years, consumers have come to expect more from brands. It’s no longer enough for brands to have a great product or service, they must have the values and ethos to match.
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