Buzz Marketing for Technology

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10 Best Posts of 2010

Buzz Marketing for Technology

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information.

B2B 252
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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

In our most recent white paper entitled Stage-Gate success: How the social web drives product development , we examine the role of social media analysis and data in the product development process, using the example of the highly regarded Stage-Gate ® Product Innovation Process.

Process 205
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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Sentiment 223
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. A white paper for Software Decision Makers. White Paper: IDC Analysts Discuss Open Text.

Company 122
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Sharing is how you build a Brand

Buzz Marketing for Technology

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. One that delivers content that is topical, interesting and relevant.

Brands 213