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9 Indispensable B2B Social Media White Papers

socialmediab2b.com

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 1. Social Media for the B2B Sphere.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree.

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B2B Blogging Trends [white paper]

SocialFish

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site  Social Media Informer : What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so?

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Case studies.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What groups do they belong to?)

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Readers are 25% more likely to look at a native ad than they are at a banner. Curation

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Facebook LinkedIn Social Media Marketing Twitter b2b social media social media marketing strategy

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. B2B buyers are people too.

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B2B Marketers Are Humans, Too

Convince & Convert

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too  (highlight to tweet).

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2 Power Words. What’s the “Wow Candidate Experience?” I’d better download the white paper to find out.

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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. Try these six surprising B2B content marketing ideas. Photo Sharing – Let customers share how they’re using your B2B product with photos. white paper can become a series of blog posts.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Plus, if the White House can use Slideshare, you can, too.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. Company websites: these are of course at the core of digital marketing.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. All of which should sound familiar to B2B marketers. Relationship-based sales.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. White paper downloads.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans. The top B2B marketers have a call-to-action on every landing page.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Be human.

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B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. The Future of Selling – white paper. Of course, it’s not the only division in most cases.

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B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

Earlier this year I was asked to contribute to a white paper on blogging trends (and tips as well), aimed at B2B marketers. You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. These are just a few takeaways from the B2B blogging trends paper. B2B Blogging Trends 2011. included).

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. Second, develop a content marketing strategy.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. Enjoy!

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”. saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers.

Curation a Key Theme in B2B Blogging Trends in 2011

Aggregage

The new white paperB2B Blogging Trends in 2011 has been released. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis.  You still need to think through the issues raised in the white paper: who’s the audience, what do they really need, etc.  But  B2B bloggers don’t necessarily need to produce vast quantities of original content. Take a look at the white paper for more on B2B Blogging and Curation. Curation

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”. saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. For example, your B2B site may likely feature a white paper library versus an online retailstore. It depends what you put inside it.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 2. 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” Image Credit: Robert Rose.

Does Your Content Have Superpowers?

PWB Marketing Blog

LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Powerful Stickiness.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. An Ineffective Website Can Alienate Customers.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing. Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. profile alone won’t get you much.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). 2.

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Learn more. www.anonymize.it.tc

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. For a niche community, that’s a feat. thanks!

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