Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. The recipe: Your goal – to identify member prospects who engage on social media and convert them to members. What other possibilities have you seen for member recruitment using social media? MORE >>

For social media architects and community designers, this confusion has a somewhat different tilt.  Ironically, such concepts and practices reinforce the status quo that treats the use of social media as a marginal, token gesture.  Purpose is what differentiates engagement from experience and strategic vs. social use of communities. If social media-enabled mechanisms are to be used as core pieces of an organization’s strategy and operations and mechanisms for re-orienting it toward customers, they cannot be ends unto themselves. Does it ring any bells?  They do. MORE >>

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Conference social media campaigns to increase outreach and lead generation. The Social CRM team works with the conferences department to create a Tweety Bird Registration promotion. MORE >>

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Socializing educational content for member retention. The Social CRM team decides to implement a community platform, integrated with the AMS, that will serve as the new hub for webinar content. MORE >>

If you’re a regular reader of this blog, then I am sure you are aware of the awesome white papers that Maddie and Lindy have written with Avectra on Social CRM. The ideas in Humanize tend to be slightly bigger picture than social CRM. Implementing social CRM within your association is actually culture change. think this is really important to keep in mind as we deal with things like social media. think they have a knack for paring down issues to the essence, particularly when it comes to figuring out what to DO next. MORE >>