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ROI and the Impact of Social CRM [NEW WHITE PAPER]

SocialFish

Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! Download now! It’s free of course. Featured

White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paperSocial CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this. Social media monitoring and responding. Social profile mapping. SocialFishFood White Paper

The ROI of Social CRM

SocialFish

The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM.

Is Social CRM the key to growing membership?

SocialFish

Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. It was coined in the corporate world to describe a business strategy for managing customer relationships in the age of social media. How might associations incorporate Social CRM to recruit and retain members? Translation, please.

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI.

Social CRM Use Case 7: Member Services

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 7th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.  In ALL cases, you should be building your community on social media sites before you even think about ROI. NEW USE CASE.

Social CRM Use Case 3: Optimize and socialize your member services

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Optimize and socialize your member services. The Social CRM team changes the job descriptions for the junior staffers.

Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Socializing educational content for member retention. Social CRM and ROILevel – Advanced.

Social CRM Use Case 5: Recruitment

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.  In ALL cases, you should be building your community on social media sites before you even think about ROI. NEW USE CASE .

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. The New Social CRM Big Three.

Social CRM is Part of Culture Change

SocialFish

If you’re a regular reader of this blog, then I am sure you are aware of the awesome white papers that Maddie and Lindy have written with Avectra on Social CRM. The ideas in Humanize tend to be slightly bigger picture than social CRM. Implementing social CRM within your association is actually culture change. But here’s the rub.

Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We’re looking for social media practitioners – employed by associations and nonprofits only please – to help us beta test our new training site, the SocialFish Think Tank. Featured SocialFish News White Paper Think Tank

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Divisions such as sales, can be involved much better in social CRM and social media processes.

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The Power of Powerlessness: Let Go and Put the Customer First

Conversionation

Jan Van Aken I was recently asked to participate in the creation of a collaborative white paper, initiated by Selligent (for the record: one of our customers). It’s a similar approach as the B2B Blogging Trends paper Aggregage did in 2011. The topic of this collaborative white paper, however, is direct marketing or should I say dialogue marketing. Facilitating.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.

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The New Social Ecosystem

SocialFish

Just wanted to point you to this excellent article, Social CRM Changes More than Your Data  on Destination CRM Magazine by Patrick Dorsey. snippet: When you purchase social CRM software, you expect the benefits promised by the sales literature. However, unless your company makes the cultural and operational shifts to become a truly social organization, you’ll have lots of new data but won’t see a lasting return on your investment. The benefits of social CRM far outweigh the challenges of dealing with this new social reality.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. These slides should be self explanatory, but if you have any specific questions about social media marketing for associations, please feel free to post them in the comments. photo credit ).

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First Think Tank webinar and last call for beta testers.

SocialFish

If you’ve missed our other announcements, the Think Tank is an online, peer-to-peer learning hub for social media practitioners in associations and nonprofits. We’ve already built several learning modules, including: 6 Steps to a Great Social Media Policy. Here are the details: Selling Social CRM inside your organization. Featured social CRM Think Tank

Why You Should Tweet During a Crisis

Dave Fleet

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. crisis communications customer service social media TwitterWin-win.

The strength of social media marketing: integration in function of people

Social Email Marketing

People use social media. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. However, Tags: Social media marketing cross-channel customer-centric integration ROI of social media Selligent social bookmarking social CRM social media marketing white paper social media Companies as well. Increasingly. Those are facts.

A little rap on the knuckles…

SocialFish

You’re not filling out our cute polls about Social CRM use cases. Use Case 2: Socializing educational content for member retention. Use Case 3: Optimize and socialize your member services. Our ROI and the Impact of Social CRM white paper explains how to do all of this. OK, people. Are you thinking about this stuff at all? Thank you

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Track Social Media ROI by Giving Customers Trackable Assignments.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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2011 Q3 Review: SocialFish Clients and Work

SocialFish

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. We offered assistance to several groups on hiring for social media. THINK TANK.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. We walk each intern through a 6-week social media work plan. Progress! WRITING.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content. If you get a chance, please check out the white paper. Thanks for the info.

100 Media Monitoring Tools for PR

www.pamil-visions.net

Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Actionly is a Social Media Monitoring dashboard and listening platform. Realmon9 is the first Google app for monitoring social media.

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2011 Q1 Review: SocialFish clients and work

SocialFish

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. We worked with Avectra to publish a white paper on Social CRM for Associations.

Content Marketers: Are you a Teacher, a Curator, or a Pundit?

www.enterpriseirregulars.com

Content Marketing Content is not the same as Marketing Content.  We’ve all  seen lots of traditional Marketing Content: data sheets, white papers, demo webinars, and all the rest.  Content Marketers: Are you a Teacher, a Curator, or a Pundit? But what is Content Marketing, and more importantly, what makes for good Content Marketing Content? That’s Old School.  Fuhgeddaboutit. Content.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media. Social Media is Inexpensive False. Absolutely.

The More Things Change, The More Things Change

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The More Things Change, The More Things Change May 27th, 2010 |Written By: Jay Baer | View Comments Tweet Social media hates the status quo the way Kobe hates Shaq. Let’s say you have a white paper for download on your site. And you? Wufoo?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. is Crucial to your Content Marketing Strategy | Blogging and Content Creation | Social Media Consul.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? Finding Your Influential Customers [link] [link] crystallyon Does Social Media Breed Inequality?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Ways to Make Friends with Strangers on Your Blog March 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Remember in high school, when someone would throw a party when their parents were out of town? At first, you knew everyone at the party. The party got bigger.