White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 15 B2B Marketing Facebook Success Stories. Finding B2B Marketing Success Integrating Social Media and Search. Learn how to use social media to enhance search marketing and the impact it has for B2B marketers. MORE >>

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Some interesting social media adoption trends that have been noticed, based on data collected from Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world: Emerging markets like India, China, Mexico, and Brazil are in love with social media. The State of Social Media In The UK. MORE >>

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” We think white papers – even those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday , President of the Bloom Group. Personally I am taking the angle within my organization of more eBooks rather than white papers. MORE >>

When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paperWe talk a lot about content creation, but content promotion is equally important. Discover a 7-step framework for developing a promotional strategy for B2B content. MORE >>

Readers of my blog get a chance to read my white paper on Tracking Social Media ROI using Spectrum Analytics a day ahead of Tuesday afternoon’s webinar on the subject. This paper is the most ambitious piece of writing I’ve done to date and I put a lot of thought and energy into it. If I were to have finished my paper today, instead of three weeks ago, I would have added a few more things and it’s like that with Social Media ROI; because there is always more to write about especially on a subject like Social Media Return on Investment. MORE >>