Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. The Role of Big Data in (Social) Marketing.
Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Don’t expect too much interaction from Western consumers: If you’re targeting users in Western markets, focus on giving them social content they can simply read or watch.
White paper on Social CRM for associations
APRIL 6, 2011
We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Marketing takes the lead on growing outposts, identifying influencers, and developing word-of-mouth marketing programs. Membership and marketing collaborate to build lists and design member recruitment campaigns appropriate for social media sites. Who owns Social CRM?
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Good overview of B2B blogging trends, tips, and tricks. . 2. “ 15 B2B Marketing Facebook Success Stories ” by HubSpot.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. And the paper primarily revolves around the Social Marketing Funnel, a new social framework that is a methodological way of getting most out of social, according to Mike Lewis, VP of Sales and Marketing at Awareness.
Free white paper: key trends of 2013
DECEMBER 22, 2013
Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Presents (Photo credit: Wysz). Social media for health. Mobile! User focus. Paid vs. earned content. Handheld devices.
[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
OCTOBER 9, 2013
Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S.
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Daniel Glickman shows you why it is important.
How to Create White Papers From Your Blog Posts and Use Them Effectively
MAY 10, 2012
This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? sub-headline.
How To Optimize Your White Papers For Google | PWB Marketing Blog
PWB Marketing Blog
JUNE 8, 2011
The Long Win: How to Improve Employee Morale
MARCH 29, 2016
Studies have shown high employee morale improves a company's market value through loyalty, dedication, better communication, and productivity. entrepreneur Leadership 70 percent of US employees are unengaged create a sense of urgency Earnings Per Share Emphasizing high employee morale increases your market value.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success. ” (Bill Ives, Partner, The Merced Group).
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! The type of segmentation outlined by Aimia can on this basis help marketers understand the difference between active and passive audience behavior. Similar Posts: Global Social Media Adoption In 2011 [White Paper].
Social Media Campaigns Don’t Match When Consumers Are Online
JUNE 28, 2012
” According to the Engagement and Interaction White Paper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day. It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. ET, yet the timeslot was the least used by marketers. and 12 a.m. to 7 p.m. to 8 a.m.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How are your competitors approaching the market? The coordination of the various specialties—PR, social, SEO, SEM, content marketing—depends upon having a clear, unified view of actionable metrics.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content can be produced in a wide variety of formats: • White papers. Amplification is the process of getting influential voices in your market to share your content with their friends and followers. Content is like singing a song. On American Idol.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Makes old-school marketing tactics such as events and trade shows seem…almost outdated. Depending on your industry and marketing strategy, a trade show may be just what your company needs. Create a QR code at your booth that visitors can use to download a white paper. Today’s guest post is by Allen Mireles. Have tradeshows become obsolete? Or do we?
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). It also includes suggestions for what social marketers can do to alleviate these stresses and solve these problems. 1. We
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
At risk of sounding “meta,” one of the great design challenges innovators increasingly confront in increasingly competitive markets is how to get their best people to engage around engagement. Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperThey do. Don’t make that mistake. Re-engage with engagement.”.
How to Obtain More Views on Your Facebook Page [presentation]
JUNE 22, 2011
Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page.
The Beginner’s Guide to Social Attribution
OCTOBER 17, 2016
If you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. But in order to do that, we need to understand a very important type of analysis that’s new to social marketers: Attribution. This impacts social marketers in one of two ways: Budget and Growth.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Which is YOUR Content Marketing Goal?
JANUARY 8, 2014
He had been put in charge of content marketing and wanted to get started on producing content. Then the CEO walked down the corridor and little Bob felt very proud to introduce himself as Head of Content Marketing. He has put together this little checklist for you to ask.what is your goal for content marketing? Curation as Content Marketing. Fabulous Bob! Content.
Marketing is Dead?
AUGUST 23, 2012
Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Notice the traditional and new marketing tactics in that list?
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Learn more ].
Why B2B Marketers are Flocking to Native Advertising in 2015
FEBRUARY 10, 2015
The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Purchase intent is 53% higher for native ads. as compared to banner ads.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Why is awareness important?
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? The content marketing role should be defined on skill set and not on department.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. The current state of content marketing. Content marketing is hot. White papers. Blog posts.
[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare
NOVEMBER 21, 2013
Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. Gaming technology affords healthcare payers the opportunity to be leaders in consumer engagement—providing competitive advantage in the dynamic healthcare market. Featured SocialFish News Useful Data White Paper
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
By: Blogging, Content Marketing and Social Metrics: Ways to Improve Them « Marketers.BlogNotions - Thoughts from Industry Experts
JANUARY 14, 2014
The mentioned white paper provides some thoughts and ideas to improve your blogging and social media marketing efforts for each of the metrics. […] per metric. We added links and ideas to do […
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? That may be changing.
4 Stages of a Thought Leadership Maturity Model
Buzz Marketing for Technology
JULY 1, 2015
Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. Enjoy!
Growing your Email Subscriber List: Seven Tips (and Some Social Media)
Social Email Marketing
JUNE 15, 2011