2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. The Role of Mobile in (Social) Marketing.
Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
Get ready for social on the go: Mobility and location data are starting to play a bigger role in how people use social tools. In 2011, one-third of US online users access social networking sites from their mobile phone at least monthly — and globally, more than 40% of Facebook’s users access the site through mobile devices. The State of Social Media In The UK.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
Free white paper: key trends of 2013
DECEMBER 22, 2013
Mobile! Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. User focus.
[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
OCTOBER 9, 2013
Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information. Create a QR code at your booth that visitors can use to download a white paper. Write a white paper about the event with the highlights and industry trends you observed and make it available to attendees. Have tradeshows become obsolete?
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. ” eBooks and white papers are complementary. Depth of subject matter expertise. Stop now.
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
How to Communicate While Marketing in a World of Brevity And, more troubling, mobile makes our eight-second window of opportunity seem even smaller. When we create content, it must be mobile-friendly, easy to access, consume, and share during in-between moments such as riding on an elevator or waiting for a meeting to start. How well did I communicate my topic in that headline?
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Big difference. iTunes.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Digital Marketing: Social Media, Search, Mobile & More. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Provides free white papers and reports to keep you up to date on industry trends and best practices. Denys Prykhodov / Shutterstock.com. Social Media Marketing.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. eMarketer ).
Five Easy Ways to Use Google+
JULY 25, 2012
And, at least according to a recent survey from ACSI , users are more satisfied with it than with Facebook…mostly due to the fact that its mobile app reigns supreme. But mobile isn’t the only reason it’s winning in satisfaction. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really. Hangouts.
Search and Social Weekly 1.5
Josh S Peters
FEBRUARY 1, 2013
We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. This How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential by State of Search. Search and Social Weekly Mobile Search SEO Social Social MediaJosh S Peters.
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
50 Ways to Inspire Your Audience (white paper). Steps to Develop a Social Business Plan (white paper). Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans. iTunes.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Mobile email is still more of a consumer thing. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails. The events, property (real estate) and restaurant industries are among those with the highest mobile email open rates—all roughly 50% or higher.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Useful for all companies — from startups to enterprises — KnowledgeVision helps you create video and audio presentations and make them available via Web browsers and mobile devices. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Content Curation Tools.
E-mail Mysteries, Facebook Mobile and Other Quality Content
APRIL 19, 2013
This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. Start by using pen and paper, dictate your thoughts to yourself, don’t be too official or professional and keep your wordflow flawless.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low. If the blog is on WordPress, adding a decent mobile optimization plug-in is a minor thing.
This Week in Social Media - 3/26/2013
Social Media Marketing
MARCH 27, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. mobile Advertising this week in social technology news Marketing social media PR
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ”).
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How do marketers separate hype from reality in mobile? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%). Mobile Marketing Statistics. Relevanza ). 2.
Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters
JUNE 4, 2014
Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Most people are still incredibly wary of mobile messaging. Website Design.
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The frustration of brands having to revisit their various platforms (Web, mobile, apps, etc.) But, the underlying reality is that consumers are now mobile. The business transformation is in building a marketing infrastructure that understands that mobile is a strategy/way to move consumers, not a channel. Having a mobile strategy isolated from a social media, e-commerce, etc. The brand is now mobile with the consumer. mobile. white paper.
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
Scott Gulbransen , Director of Social Business Strategy at H&R Block , joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. Please Support Our Sponsors.
Get your Online Community Software Selection Guide!
OCTOBER 30, 2013
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? That’s why it’s time for a new paper. Be one of the first to know when the paper is released! Go here and provide Online Community Results your name and email address and they’ll automatically send you the paper upon its release. Spread the word!
Innovation in Healthcare Social Media
JUNE 26, 2013
Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER]. ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward.
Facebook Stores Deliver Sames Sales Rates as Web Sites
MARCH 19, 2011
According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Read the full report to see all of its conclusions, including the fact that social and mobile networks will dominate the online traffic landscape in a big way, decreasing traffic to content as well as e-Commerce Web sites. pages views per visit.
Content Marketing is More Than Just Blogging
AUGUST 23, 2012
Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. And since most people are going to be listening to the podcasts on their mobile phones, it’s not like you have to appeal to the audio snobs by spending tens of thousands of dollars on a studio mic. Basically anything you can read.
The State of the Internet Marketing World [Statistics]
JULY 4, 2012
This is probably also why Facebook has just added mobile reach data to their insights, and you can read more about this in tomorrow’s post on our blog. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C. In this post, I will list the ones that I find the most interesting.
Georgetown Lecture: Social Gets Bigger and Blander
SEPTEMBER 5, 2012
Perhaps the biggest current impact is in the mobile realm. The mobile revolution has forced many interactive designers and social media communicators to adapt in subtle and not so subtle ways. On the mobile phone, we see strong app based social network activity that features photo intense and short text input. usually write out my thoughts before speaking. Fragmentation.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Mobile. Mobile. App Economy Mobile Marketing. Mobile Email Search Social Media Video Display. Think Beyond the Desktop - Social Is Going Mobile. Virgin Mobile Director: Social Kills Traditional Sales Funnel. WHITE PAPERS. ); //. ); //. ); //. Mobile. Mobile Marketing. Mobile. Mobile Marketing. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Email.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Topics Stats & Tools Training & Education Jobs White Papers. Media Planning Media Buying Publishing Display Advertising Video Mobile. Actionable marketing tip: At a minimum, have a mobile strategy to ensure that consumers can access your site from your social media location regardless of whether theyre using a computer, smartphone, or tablet. Mobile.
Multichannel Marketing For Nonprofits
NOVEMBER 26, 2013
Here are some key facts about how fundraising and email are changing for nonprofits: On its own, email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile now; People participate because they’re drawn in by stories and visuals; Multichannel marketing is a great way to raise optimism and engagement. ————-. Attentive.ly
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. You can read the full white paper on Telligent’s website. You can also download the white paper [.] You can also download the white paper [.] Mobile 2.0 Have an account?
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Hosting an event is just the beginning of its life-cycle.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
Among them: Does (the) mobile landing (or desktop) page stink? But Leah Lesko here helpfully sorts it all out, explaining the use of, details behind, and tips for sponsored stories, promoted posts, dark posts, Marketplace ads, and mobile app install ads. Many (most?) marketers have a love-hate relationship with Facebook. What are the best page apps for Facebook today? Hell Yes!
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. Image credit: HubSpot. These writers face the same challenge. Cohen.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). It’s no surprise that Facebook is still one of the hottest social networks around. Facebook is no different. Post spam. Ha ha.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
For example, your B2B site may likely feature a white paper library versus an online retailstore. For example, if you offer downloadable B2B white papers, you’ll want to collect email addresses for later follow up. Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries.
The New Digital Minimalism
DECEMBER 14, 2012
How much of what are you putting online? I was interested in a mobile app. There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. mobile app. went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing more. Nothing less. There were no other tabs on the website. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. They were laser focused on one, simple action: download the app.
How to Sell Video Marketing to the C-Suite
SEPTEMBER 4, 2012
During the past few years, faster connection speeds have allowed easy, instant streaming of HD web video on both desktop and mobile devices, making video instantly accessible to web users and an important form of engagement for businesses of all sizes. It’s not available to the public yet, but this is a sneak peek – with an option to download the complete white paper at the end.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. The most popular type of content: white papers, read by 88% of buyers.
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. 6. Think About a Mobile Website. It’s imperative to have a mobile version of your website.