Waxing UnLyrical

FEBRUARY 25, 2013

We had a terrific #measurePR chat last week. We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements.

Storify 200

Storify Handbook Consultant Reputation 200

Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. Fundraising: To Email or Not to Email.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

APRIL 8, 2013

” That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline. One KPI to rule ‘em all will have you chasing wrong data. Die Hard and squirrels! . —

B2B 207

B2B Consultant Flickr ROI 207

Waxing UnLyrical

JULY 31, 2015

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Hence the parallels between “PR” and “publicity” and “media relations.”

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. If so, we’d be rich.

Consultant 100

Consultant Skills Research Industry 100

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones.

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Way back, when I first started working in PR, I basically had no clue what I was doing.

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

MARCH 27, 2015

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. ” But most of the time, social media is only used to push pre-approved messaging out, and there’s nothing strategic about it. Hallelujah!

Diagrams 100

Diagrams Consultant Social Media Strategy 100

Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. This couldn’t be more wrong. Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about.

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

OCTOBER 24, 2011

Yes my “PR pro” series continues. I had previously written a two piece series on hiring and working with a PR Pro from the brand side. While the second PR pro my client and I worked with was better than the first, about two months in my client was feeling agitated again. What went wrong? I’m back.

Flickr 163

Flickr Upcoming B2B Activities 163

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 191

How To Vocus Blogger Meeting 191

Waxing UnLyrical

FEBRUARY 23, 2015

Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places. Even though I had a <headdesk> moment when I read the last bit about the “PR strategy,” overall it’s still a good read. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Brands 100

Brands Consultant Film Flickr 100

Waxing UnLyrical

MARCH 25, 2016

I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then! I was so scared of it – and of doing something wrong in the setup – that I called Mary Barber in Alaska, who I knew was a bonafide Mac-head. Look at how much great s**t we can do ourselves!

Training 100

Training Banking Apple Consultant 100

yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Don’t get me wrong. Thank You, Tom.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. After we chose one, it did not go very well. What were we seeking?

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

AUGUST 5, 2015

~Elissa Nauful President/CEO BallywhoSocial. As exhibit #1 check this graph out: Those percentages aren’t insignificant given that Snapchat has about 100 million daily users. We snap together over 100 times a day.”. SPOILER ALERT: Things are about to get rather familiar. Snapchat is special. Views on Snaps ( V ).

Metrics 100

Metrics Marketing How To Engineering 100

Twist Image

MARCH 16, 2017

Forget what you think that you know about the business world for a moment. Has a current valuation of about $16 billion. . If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. Have we lost all perspective?

Twitter 59

Twitter Journal Applications Advertising 59

Socialized

JANUARY 22, 2010

As powerful as it would be, it is unrealistic to expect the CEO of a public company or the president of a nation of over 300 million people to maintain a blog, or a personal presence on Twitter. To do so might not be a good use of time for a CEO or a president. A little research can help a company avoid investing in the wrong places.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? The question is not ‘are we walking the walk?’

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Class 211

Class Comments Eventful Conversation 211

Twist Image

APRIL 17, 2013

It''s a strange balancing act between being humble about what you - as an individual - can bring to the table and your ability to self promote. Candidly, if you ask me what I do, I say that I am President of Twist Image - a digital marketing agency. " Well, I guess we''re thought leaders after all.

Education 109

Education Research Industry Platform 109

Convince & Convert

APRIL 13, 2010

Or maybe just kicked us in the ass when we needed it. While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Talk about your own mistakes before criticizing the other person.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

AUGUST 10, 2010

We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

AUGUST 19, 2010

So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides. “We scan the stories before pushing them live on the blog, and we of course interact with guests and previous guests on Facebook and other places, but it’s very little work day-to-day.&#

Social Media 140

Social Media Strategy Tourism Social CRM 140

Ari Herzog

SEPTEMBER 30, 2010

There is something about human curiosity that leads everyone to ask the same question when meeting someone for the first time: What do you do? PR Reader’s Choice Award for Most Thought-Provoking Blog. Summary : I’m a Social Media evangelist who teaches and trains businesses about social media. Working with people I love.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Waxing UnLyrical

OCTOBER 5, 2016

Our topic of the month was measurement overall—where it has been, where it’s going, what doing it right (and wrong) looks like, and all of the ups and downs in between. A1 Prior to working in #pr measurement I was in PR itself – agency and in house #measurePR #amecmm. A1: Learned abt measurement in 1st PR agency job 20+ yrs ago.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

APRIL 26, 2013

And I wonder if it’s an ironic and unintended consequence of doing such a good job of positioning ourselves, that we’ve positioned ourselves all the way into a box. The early PR days. Early on in my career, I was very clear that “PR” wasn’t just “publicity.” Media strategy.

Consultant 237

Consultant Skills Strategy Meeting 237

Social Media Strategery

NOVEMBER 25, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 That sense of community, that sense of, “we’re all in this together,&# is one of the the five Gov 2.0 isn’t just for the geeks and the Gen Y’ers – Traditional stereotypes were proven wrong time and time again in 2009. Government 2.0

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Class 279

Class Press Release Flickr Comments 279

Social Media Strategery

AUGUST 9, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. Government 2.0 Miscellaneous Personal Prof. More work). But at what cost?

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Keyhole.co

MAY 19, 2023

PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. Or – You can gear yourself up with some essential tools and knowledge to manage a PR crisis effectively. But first things first: What’s PR crisis management?

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). But do we, really? . Because we’re not horrible people.

Banking 177

Banking Energy Course Consultant 177

Waxing UnLyrical

MAY 16, 2016

Over the years, I’ve offered a plethora of tips here on the blawg to help you build your Social PR strategy. And I get to know them just a little bit more by a simple interchange, after which we all go off to start our days (or, in some cases, nights).” That’s at the heart of what we in public relations do.”

Strategy 110

Strategy Banking Consultant Training 110

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. This is what this article is about. These are the canaries in your cold mine.

Social Media 40

Social Media Upcoming Conference Comments 40

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Here’s a clip.

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Naturally, I asked about his interest in mastering social media for his clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. His answer? Read, learn and experiment on your own.

Social Media 138

Social Media Strategy Consultant SEO 138