Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.

Marketing 180

Marketing Hubspot Education Travel 180

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” Why: Startup life’s not easy, which is why we love to hear success stories. ” If you’re here, please find me and say “hello!”

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

DECEMBER 11, 2015

The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. In addition the following tools and resources were mentioned: Cision. Here’s some of what we talked about. Google Analytics.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

NOVEMBER 10, 2014

Here’s how you make marketing people love. This is yet another great post for Cision. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. How to write a compelling headline.

Knowledge Base 177

Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

MAY 12, 2014

Why: In this WUL goodie, Lisa Denten of Cision (disclosure: client) offers some great post-event planning steps to help increase your return on events while sustaining relationships. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Community building 198

Community building Consultant Communities Eventful 198

Convince & Convert

MAY 14, 2014

This is the third in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ). It’s called a brochure.

Content 144

Content Marketing Metrics B2B 144

Waxing UnLyrical

AUGUST 17, 2016

The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

Startup 100

Startup Campaign Data Analysis 100

Hootsuite

OCTOBER 23, 2019

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but, for whatever reason, may not be able to. Think of it as a news report of an event. As the “reporter,” you hold the power to convey all the information your followers want to hear. Why should you live tweet? Create image templates.

Eventful 108

Eventful Examples Tips Hashtag 108

Sherrilynne Starkie

JUNE 2, 2013

Loving #RegretTheError! At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Soon he was commenting about media accuracy and was seen as an expert on the subject. inspiration #3tyow.

Curation 299

Curation Findability Journal Collaboration 299

Waxing UnLyrical

NOVEMBER 13, 2015

Shonali really knows her stuff,” said Suzy Q, the cancer-fighting Corgi mix that you all know and love. Many thanks to Cision for giving me a complimentary news release for the above announcement, which originally appeared here. Superheros need super-sidekicks. and Lola have provided comments.

Training 100

Training Eventful Consultant Education 100

Waxing UnLyrical

JULY 27, 2015

Love It Or Hate It: Influencer Marketing Works. It’s also about who’s talking about you,” writes Erin Feldman in this post for Cision. It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. Check out these posts. ” 3. ” 4. ” 7.

Influencer 100

Influencer Consultant Curation Conference 100

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 129

Influencer Social Media Statistics B2B 129

Waxing UnLyrical

OCTOBER 21, 2016

I love traveling— something you might have picked up on — but I decidedly do NOT like the headaches that luggage for such an involved trip can bring. Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged? responses that ensue.

Eventful 100

Eventful Conference Consultant Hosting 100

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. It’s a place to show your love and what you’re about.” Debbie and Keryl love the brand name, though, and so do most people they’ve interacted with. Please Support Our Sponsors. Listen Now . Partnering Up.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Waxing UnLyrical

MAY 11, 2016

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. I’ve also seen great opportunities come to fruition without tangible results beyond media impressions.

Automotive 100

Automotive Conference Influencer Campaign 100

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. ” Those people already know all about the brand and the people who love it, so they can answer the questions – they just needed the know-how. .” Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Brands 131

Brands Message Boards Training Exercises 131

Convince & Convert

OCTOBER 29, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. What’s the best way to let you know you love her? Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now.

Committee 139

Committee Aggregator Social Media Film 139

Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Flow them some love before you ask for a placement. Since I now have a blog about PR and technology, I’m on lists like Cision. What if you don’t have those relationships? Start right now to create and maintain them. Not security apps.

How To 40

How To Case Study Embedding Resources 40

Waxing UnLyrical

MAY 15, 2015

But while it would have been lovely to have that video handy, there’s also something rather refreshing about having to remember it the old-fashioned way: through physical memory. I loved her very much. Chapter, presented me with the 2015 Matrix Award. I learned of this a few months ago, and I was absolutely blown away.

Consultant 100

Consultant Metrics Fashion iPhone 100

Convince & Convert

FEBRUARY 22, 2013

Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen. Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .

Brands 136

Brands Film Hashtag Campaign 136

Convince & Convert

MARCH 29, 2013

Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen. Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .

Klout 131

Klout Curation Social Media Analytics 131

Convince & Convert

AUGUST 30, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Jamie van der Molen , Community Manager at Dairy Management Inc. , and Ray Prock , Board Member at Dairy Management Inc. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now .

Social Media 130

Social Media Communities Retail Industry 130

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. That, in turn, can help move your buyers down the path to purchase. Just think of the Oprah Winfrey effect.

Influencer 160

Influencer Strategy Content Marketing 160

Waxing UnLyrical

JULY 29, 2016

This is exactly why it’s ridiculous to beat up on AVEs if we cannot offer an alternative (Kate Finley’s GP for Cision still doesn’t make the “dollar” case as AVEs do, but it has some really great ideas for you to get further along that road). So many thanks for the comments, emails, DMs, etc. NOT MEASURE AT ALL.

Metrics 100

Metrics Organization Banking Meeting 100

Convince & Convert

OCTOBER 11, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. via WhiteWave. Informal briefings happen consistently. .

Posterous 125

Posterous Social Media Comparison Team 125

Convince & Convert

JULY 5, 2013

From Cision , a free online content marketing kit. Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Please Support Our Sponsors. Listen Now . The RSS feed is: [link].

Social Media 141

Social Media Brands How To Case Study 141

Convince & Convert

NOVEMBER 1, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. The RSS feed is: [link]. Tweetable Moments.

RSS 127

RSS Social Media Engagement Retail 127

Convince & Convert

AUGUST 9, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant.

Organization 137

Organization eBook Consultant Social Media 137

Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

Activities 143

Activities Social Media Mobile Geotagging 143

Convince & Convert

AUGUST 23, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Listen Now .

Advertising 132

Advertising Marketing How To Education 132

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now. The RSS feed is: [link].

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? Listening is just as important as sharing on social media Click To Tweet.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. After a major rebranding , the Lightning became the team people love to root for until their own team comes to town. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now.

Brands 128

Brands Sports How To MySpace 128

Convince & Convert

JUNE 14, 2013

From Cision , a free online content marketing kit. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. And from Janrain , a free guide on how to improve conversion rates and data quality. Listen Now .

Case Study 119

Case Study Community building Social Media Skills 119

Convince & Convert

JUNE 4, 2014

Jay recently created a video series with Terry Foster of Cision Canada , and they discussed the topic from another direction: the biggest challenge for your content is that most of it is created by marketers. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Team 160

Team Engagement Hubspot Newsletter 160