Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. And from Pooh himself: “I’m not lost for I know where I am.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sherrilynne Starkie

NOVEMBER 9, 2013

Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Rob Ford: “Yes I Have Smoked Crack Cocaine … About a Year Ago” Featured Headline Media public relations Crack cocaine PR Rob Ford scandal'

Strategy 373

Strategy Wikipedia Reputation Consultant 373

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. First, we discussed Angie’s background and her entry into the world of measurement: A1 Long career in PR w/agencies & #JCP – Silver Anvils. Guest Post by Jen Zingsheim Phillips.

Research 193

Research Advertising Questions Communities 193

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. It can be difficult to correlate corporate communication efforts to business impact. What is corporate communications?

Skills 112

Skills Template Templates Travel 112

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Or are we? Let’s hit it. Let’s Talk Money. The idea of doing less with more is not uncommon to communicators. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185

Sherrilynne Starkie

DECEMBER 20, 2020

Earned Media is what PR people like me used to depend upon. Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn.

Marketing 367

Marketing Syndication Adwords News 367

Writtent Blog

DECEMBER 26, 2023

The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. It takes you through all the steps, from laying the foundation to using social media and PR to creating content. It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time.

Startup 97

Startup Content Marketing ROI 97

Sherrilynne Starkie

JANUARY 28, 2019

Often when someone has a PR problem, they call people like me to help them fix it. Admit your failings,” PR pros (like me) tell our clients. More often than not, somebody has done something bad and has been found out. The media are reporting on it. People are talking about it online. Customers stop buying. Share prices fall.

Facebook 170

Facebook Wikipedia Reputation Price 170

Dave Fleet

APRIL 15, 2013

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. Curiosity may have killed the cat, but it made the PR pro. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” Be a sponge.

Tips 420

Tips Proposal News Industry 420

Waxing UnLyrical

MAY 7, 2014

Problems, every business has them. This week’s roundup features seven posts from around the web that focus on problem solving. Why: If you feel your business has a problem with using content effectively, you’re not alone. The Problem With PR. 4 Ways To Fix Your Facebook Problem.

Social CRM 186

Social CRM B2B Conference Consultant 186

agora pulse

MARCH 25, 2020

Sometimes, you get sideswiped. And that’s what’s been happening globally with the COVID-19 crisis. Nobody expects a global pandemic. Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. Everything is not sunshine and rainbows all the time. (I

Social Media 199

Social Media Social Media Management Issues Team 199

Firebelly

NOVEMBER 13, 2013

When I started in this business, too many PR folks and their clients believed that public relations = media relations. PR isn’t about “getting your message out.” How do you think social media and PR can help each other? Why should social media firms care about PR and vice versa? That was untrue then.

Social Media 207

Social Media Journal Organization Consultant 207

Sherrilynne Starkie

APRIL 10, 2019

This week’s top five social media news for marketers and PR pros! There’s been problems with how it treats the profiles of the deceased for more than a decade. Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 100 million in Reddit ad revenues.

News 150

News Tools Facebook Reddit 150

Convince & Convert

NOVEMBER 24, 2015

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. David’s book, “The New Rules of Marketing & PR, 5th Edition” Periscope. In This Episode.

Marketing 180

Marketing Hubspot Education Travel 180

Ignite Social Media

JULY 20, 2021

We will work from Good to Best, showing you the bare minimum of what you should have when offering customer service on social channels to everything that would make you stand out from the rest. Tier 1 | Good | The Basics. Humanize Responses/Engagement: No one likes a copy/paste response, so don’t do it. Tier 2 | Better | A Step Above.

Social Media 106

Social Media Strategy Class Guidelines 106

Waxing UnLyrical

JUNE 12, 2013

Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations. PR creates a messaging strategy to support that. One problem: the product is not edgy. Image: Roland Tanglao via Flickr, CC 2.0. Where do customer expectations come from? Public relations is another.

Film 258

Film Metrics Flickr Loyalty 258

Dave Fleet

APRIL 15, 2013

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. Curiosity may have killed the cat, but it made the PR pro. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” Be a sponge.

Tips 353

Tips Proposal News Industry 353

Proactive Report

APRIL 7, 2022

A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. The problem is that what you learned 10 years ago might no longer be considered necessary or valuable. Traditional marketing and PR skills are still vital, but clients and employers want more. The majority of firms (77.4

Skills 59

Skills Survey Report LinkedIn 59

Dave Fleet

MARCH 1, 2014

Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance. Is this a good thing? Source: adamhcohen.com.

Communities 410

Communities Marketing Loyalty Social Media 410

Waxing UnLyrical

JULY 15, 2017

But LinkedIn has a Reddit problem (I’m trademarking that!) She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right?

LinkedIn 206

LinkedIn Banking Reddit Social Networking 206

Mindjumpers

OCTOBER 14, 2014

The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. If you don’t engage in the dialogue it will seem as if you are ignoring the problem. Before the storm: Listen and prepare.

How To 254

How To Guidelines Social Media News 254

Waxing UnLyrical

JANUARY 17, 2014

Here’s some of what we chatted about, and Eric had some great one-liners: On the state of PR and the measurement thereof: A1: PR has a BIG image problem. Some say PR isn’t just press releases. The result: PR is poorly integrated with the rest of marketing. Many don’t understand PR or its value.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Guest Post by Simon Erskine Locke. To be clear, these are all important components of the brand building process. Let me provide an example. Five words.

Brands 185

Brands Banking Consultant Creative Commons 185

Sprout Social

AUGUST 17, 2022

The problem? Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily.

Campaign 125

Campaign Social Media Tools Hubspot 125

Later

AUGUST 4, 2021

Create Actionable Steps to Address the Problem. For example, you won’t need a full-blown response every time a disgruntled customer tags you, but it’s vital to recognize a problem before it escalates too far. 5 Steps to Manage Social Media During a Crisis . Create a Social Media Crisis Policy. Pause All Campaigns and Scheduled Posts.

Social Media 110

Social Media Policies How To Instagram 110

Waxing UnLyrical

JULY 18, 2016

Are You Making PR Measurement Mistakes? Common Math Mistakes That PR People Make. The typical PR person has an aversion to math,” writes Aaron Marshburn for AirPR as he covers “common number-blunders” that are “downplaying the role of PR.” Analytics: the Sideways Approach to Measuring PR.

ROI 0

ROI Mobile Banking Analytics 0

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), How PRs have taken over the media. Has PR taken over the media? Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Convince & Convert

DECEMBER 5, 2017

But how to fix the problem? For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. It’s common knowledge at the enterprise level that silos wreak havoc.

Social Media 208

Social Media Marketing Team Upcoming 208

Waxing UnLyrical

AUGUST 21, 2013

I’m sure someone reading this will mutter, “Well, you idiot, that’s what PR people are supposed to do!” Let the other party sort out his or her problem. Let the other party sort out his or her problem. that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

Banking 251

Banking Skills Flickr Library 251

Waxing UnLyrical

MARCH 18, 2015

My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. I’d like to talk about the decision making process of fixing problems. Some of us are of the mind to go about problem solving. Often, identifying the precise problem is the first hurdle. It was 2009.

ROI 100

ROI Conference Cost Consultant 100

Sherrilynne Starkie

DECEMBER 20, 2020

Earned Media is what PR people like me used to depend upon. Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn.

Marketing 195

Marketing Syndication Adwords News 195

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 100

Report Banking Metrics Loyalty 100

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. They’ll talk knowingly about the positive impact that “strategic, proactive PR” can have on a business’ bottom line… but stop short of giving you anything you can actually use.

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

JANUARY 3, 2017

The problem was that, being a small (ok, tiny) shop, we didn’t get our act together until the holidays had come and gone. “2016, did the door hit you on the way out?” But ultimately, the only way we’ll progress is by moving forward, not by looking over our shoulder at all we’ve left behind. being critically ill.

Consultant 176

Consultant Training Banking Eventful 176

Dave Fleet

AUGUST 24, 2010

This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Problems: Companies and Employees 2.0. Spin Doctors: PR Best Practices for Social Media (Nicole Ravlin and Sarah Evans).

Policies 274

Policies Company Proposal Privacy 274

Waxing UnLyrical

DECEMBER 7, 2011

We’re given problems – er, projects – and our sense memory blindly leads us through the steps. I hate to admit it but it happened to me a few years back with PR. I remember a time not too long ago when I knew how to do my job really well. I knew what worked by doing; that is, based on success. And (mostly) they were. Social media.

B2B 242

B2B Social Media Applications Hosting 242