Remove tag statistical-analysis
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. What do they say in the posts where they don’t tag you? But it also contains a competitive analysis component that earns it a spot in our list of social media listening tools.

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Tagged: 20 million unique monthly users. via Tagged. In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Google Plus: 343 million monthly active users.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

With Twitter hashtag analytics, you can track tag performance to remove the guesswork. It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. These statistics show the need for — and value of — quick and helpful responses. Start by selecting two to five competitors.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.