Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Share the data you find with your team and others across the organization. They just jumped right in.

Trends 103

Trends Social Media Social Graph Analysis 103

Pam Moore

SEPTEMBER 7, 2020

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Do they not understand the value or the real risk?

eBook 78

eBook Social Media Template Templates 78

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. SproutChat.

ROI 51

ROI Sentiment Analytics Report 51

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. From a social media standpoint, it’s a sign that your post was relevant to the offer.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&#

Social Media 114

Social Media Strategy Apple iPhone 114

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Hootsuite

SEPTEMBER 3, 2020

This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing. 2020 social trends predictions that came to pass. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. Source: Hootsuite webinar.

Trends 145

Trends Social Media HootSuite Embedding 145

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. If your brand already has high favorable sentiment, you are ahead of the game.

Social Media 40

Social Media Upcoming Conference Comments 40

Sprout Social

SEPTEMBER 7, 2021

Effective brainstorm sessions draw inspiration from multiple sources and incorporate feedback from your immediate team, leaving you with plenty of social media campaign ideas to choose from. Social listening is another tool marketers can use to support their brainstorming sessions. Develop a campaign brief.

Campaign 133

Campaign Social Media Collaboration Apple 133

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] staciesgifts My sentiments are with John on this matter. Gravity Garden [link].

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 20, 2010

Here’s what you should be listening for by source: What keyword research tells us: how content consumers speak (vernacular), what content consumers want (phrase categorization), and in what volume (category prioritization) What social media research tells about the identified search keyword phrases: what types of content seekers want (media type), (..)

Social Media 142

Social Media Strategy Consultant Blogger 142

Hootsuite

AUGUST 26, 2020

Read comments and look at mentions to gauge sentiment and identify reasons behind particular data trends. If that seems like a lot of work, Hootsuite offers social listening tools that track sentiment and mentions. For example, maybe these visitors would also be interested in visiting your shop or a webinar you’re planning.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Oktopost

SEPTEMBER 11, 2023

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand. Is it positive, negative, or neutral?

Social Media 141

Social Media Metrics How To ROI 141

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. We covered the benefits of being active on social and what you need to pay attention to: tips and tricks, dos and don’ts.” — Rachel Young, Marketing Manager at Xylos.

B2B 147

B2B Survey ROI Metrics 147

Sprout Social

MAY 8, 2023

Restaurant social media resources The complete guide to social media for restaurants & bars 5 tips from the man behind #Sprinklegate Auntie Anne’s SMM Bari’s TikTok Bootcamp [Webinar] Best Times to Post on LinkedIn for Schools & Education Best times to post on LinkedIn for Schools & Education: Tuesdays at 10 a.m.

LinkedIn 105

LinkedIn Tourism Travel Education 105

Convince & Convert

JUNE 11, 2010

[link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Your perspective would be hugely valuable. [link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

Oktopost

JULY 12, 2021

More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn. Though it is not as effective as a one-on-one meeting, virtual business meetings, webinars, and presentations are here to stay in some fashion. These are our top eight lead generation strategies for you to implement in 2021 and beyond.

B2B 87

B2B Fashion LinkedIn Organization 87

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. As people come to realize that social media is better for customer retention than customer acquisition, I think we'll see even more pro-B2B social media sentiment.

Social Media 150

Social Media B2B Strategy Consultant 150

Oktopost

SEPTEMBER 11, 2023

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand. Is it positive, negative, or neutral?

Social Media 62

Social Media Metrics How To ROI 62

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are. It’s not hard, it’s complicated.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .&#

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Convince & Convert

AUGUST 18, 2010

[link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen! I mirror your sentiments.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

AUGUST 17, 2012

Answer: Stop talking about social media” He goes on to say that we need to stop using the words “social media” because it is frivolous and executives don’t think about tools, they think about results and that putting everything in the form and format of social and social media does the industry overall a disservice.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 158

Social Media Radian6 Strategy SM2 158

Razor Social

DECEMBER 21, 2016

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Currently, there are 500+ apps and services you can choose from. Talkwalker Alerts. AgoraPulse.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

He starts off with a list of how he crafts a blog content, how he chooses topics, social promotion, timing of the post, and more. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” 50 Kloutless Ways to Get Value from Twitter : …or any social network, really.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

APRIL 27, 2012

Jay : Yeah, I did a webinar earlier today with our friends at ExactTarget. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That’s a fact.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. I can carry my persona across multiple sites and that persona ties back to a social network site.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. I can carry my persona across multiple sites and that persona ties back to a social network site.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 16, 2010

You're right on about Twitter being only one of the channels for communication on the social web. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, I’ll be giving away some freebies at a webinar in the near future. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. These new talents and voices of social networking would often speak for free affecting market integrity.

Products 267

Products Consultant Price Social Media 267

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. AMAs were originally text-based, but it can also be effective to answer questions using live social video or interactive stickers. How the Instagram Algorithm Works. Related: Mute, Troll.

List 145

List Social Media HootSuite URL 145

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. For those of us left home dumpster diving through the social networks for tidbits, ideas, and the “next great thing&# , this was a real treat to read.

Social Media 128

Social Media Strategy Conference Eventful 128

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120