Best Webinars of 2014
DECEMBER 8, 2014
By Gini Dietrich On the fourth day of Christmas, Spin Sucks gave to you… four free webinars, three strategy games , two Crazies secrets , and the PR win of 2014. We stopped charging for webinars this year and we hope the content you’ve received has been valuable, executable, and fun. Melissa Agnes , of Agnes + Day , killed it with this webinar on crisis communications.
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.
7 Surprising Differences Between Male and Female Millennials: Webinar Recap
Ignite Social Media
MAY 31, 2016
If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Their Social Media Motivations are Different.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Interact (e.g.,
14 Steps to Hosting a Successful Webinar
Convince & Convert
MAY 7, 2013
Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Now it’s time for the webinar. Do this two weeks out.
How Social Media Affects Search
JANUARY 12, 2015
It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. For those of you who do know Andy, you already know you’re in for a treat and will leave this webinar with pages full of notes and a brain full of ideas. CT, 10 a.m.
Just Because We're Social Networking “Friends” Doesn't Mean I'll.
JULY 15, 2010
If this happened at a live networking event, the conversation would go something like this: “Hi. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.]
[WEBINAR] Start a Fire in Your Social Network
MAY 7, 2013
In this session, you’ll: Learn community management strategies that make your community a productive and comfortable place for members to participate. See how content can attract members, generate discussion, and keep members active and interested. Get a better idea of what success looks like for association communities, and what metrics are worth benchmarking and tracking.
IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
Blue Focus Marketing
MARCH 4, 2015
We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. How important is it?
Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers
MAY 21, 2013
I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft. **. Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. Overview of Twitter and difference from Facebook, and other social media.
Social Networking Friends vs. Real Life Friends | Almost Savvy
JULY 12, 2010
Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Is this because social networking is new? The Real Life Social Network I’m excited to share a thought-provoking presentation about Real Life Social Networks from Paul Adams , a blogger and researcher at Google.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Pinterest is a powerful social network and platform that can help you ignite your marketing and business success by… .
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. Omni-Social is the Offset to Paid Social. The 6 Components of Omni-Social.
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
On Sunday, I was trolling through Facebook during the horrible, horrible, horrible Bears game (yet, I couldn’t bring myself to turn it off) and found an article someone had posted titled, “ How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” They use networking as the reason, but they’re in it for nothing more than for themselves. Um, no?
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
You can publish to LeadPages, to Facebook, to your server, or to another social network. Now that you have gorgeous landing pages where you can set up a webinar, a course, a book sales page, an opt-in page, a content download, or any other call-to-action, you can gather email addresses. Let’s use a webinar as an example. Webinar Execution with a Landing Page.
Join the @SocialEmployee Revolution Webinar by @SocialChorus #SocialChorusU #socbiz
Blue Focus Marketing
MARCH 24, 2014
Join The Social Employee Revolution [Upcoming Webinar]. The path to social business starts with your company’s employees, by empowering employees to become brand advocates on social networks. Register now for the webinar. You can also watch The Social Employee book trailer below for more information about turning employees into advocates.
Social Media Efficiency for Nonprofits
MAY 8, 2012
I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. They WANT to use social media effectively. Social Media Tips and Tricks efficiency webinar
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
PB134: How to Decide if You Should Start on a New Social Network or Medium
JULY 21, 2016
How to Decide if a New Social Network or Medium is Right for You. Today I’m going to help you decide if you should start on that new social network or that new medium like a podcast or a YouTube channel. People are wondering if they should get on different social networks or take advantage of new mediums. Is the network/medium trending up or down?
Webinar: Practical Social Networking
OCTOBER 19, 2009
Along with Patrick Schwerdtfeger, author of Webify Your Business , I’ll be participating in a free webinar on Practical Social Networking this Wednesday, October 21, 5:00 p.m. During the second half-hour of the webcast, we’ll talk about my book, SocialCorp , the importance of balancing social media risk and reward, and some of the trends that will affect corporate social media practitioners. More information is available on the Social Networking 101 web site , or you can register at no charge. to 6:00 p.m. Build an Effective Website.
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to episode 220 of the Social Zoom Factor podcast to learn the following: . iTunes.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. The Webinar. Strategy. Iteration.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. Social media is not free.
Facebook Timeline For Pages – Free Webinar
MARCH 9, 2012
Free Live Webinar. On Wednesday March 14th at 8pm GMT I’m getting together with London’s favourite small business marketing mentor, Tam Fox-Davies, to present a FREE Facebook webinar. What’s more, we’ll be doing a LIVE Facebook Page make over during the webinar so you can see exactly how to make the changes to your own Page. Have you heard? But hurry.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established.
Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?
SEPTEMBER 7, 2016
Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? Did you know… When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history. Pinterest = 90% social shares on the web. iTunes.
Humanize It: 10 Tips to Make Your Tweets More Human
OCTOBER 11, 2016
Or maybe your tweets are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Which U.S.
Online vs. Offline Relationships: Build Them Before You Need Them
JUNE 26, 2012
The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom. Her post was based on a study in The Atlantic , concluding that indeed people seem to be more lonely in the age of social media. The social media tools aren’t to blame; how we use them is the culprit. Social media in general, were saving my life. But I was not torn.
Facebook Adds 2 Global Ad-Targeting Features
SEPTEMBER 8, 2016
The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in the countries they are already targeting, adding that this can be done by uploading lists of existing customers or high-potential leads. Finally, the social network introduced resources for advertisers looking to expand their global targeting: international marketing webinars and a handbook with information on targeting the right users in new countries.
Consolidate and Coordinate your Media
Buzz Marketing for Technology
APRIL 13, 2011
To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran. Advertising Business Intelligence Data Mining Interactive Marketing Social Media Social Networking Earned Media Owned Media Paid Media Social Insights
Get Them Talking, Then Get Called To The Table
SEPTEMBER 25, 2013
I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen , Co-Founder of JD Supra , along with Peggy Heffner of Dechert LLP , and Patrick Baynes of PeopleLinx. We don’t spend time in these spaces we call Social Media engaging in Social Networking because it’s our hobby.
Use Social Media to set Smart Media strategies
Buzz Marketing for Technology
APRIL 20, 2011
Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Check out this webinar to learn how to infuse your media plan with social data in order to make smart media decisions! Now what?
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
Required Content, we find out what must be included in all updates on Social Media: (a) Name and Office Location. Next, I told him it sounds like I would be in compliance if I Tweeted: “Holding a webinar on (the sanity of) the Florida Bar advertising rules just released, bit.ly/pretendURL, The Florida Bar Association continues to encroach on lawyers’ digital real estate.
This Week in Social Media – 6/26/13
Social Media Marketing
JUNE 26, 2013
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. eMarketer held a webinar on key digital trends, a midyear update.
Guy Kawasaki, Cristal, and 19 Facebook Webinars
Convince & Convert
JULY 24, 2011
Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. If you sign up soon, you’ll save 50% on the registration fee , giving you a per-Webinar price of something like $16. facebook facebook success summit Social Media Examiner social media training social networks speakingWho Should Attend? Umm, yeah! Certainly.
How the Google+ Hype Lost Its Mojo
OCTOBER 4, 2011
If you read some top social media blogs , it’s clear that Google+ is the hottest thing since the launch of the iPad. Others believe the fledgling social network is dying , with dramatic declines in interactivity. The truth is that the network seems to be growing pretty rapidly still , especially since opening its doors to the public. Numbers are not well reported.
Check Out LinkedIn’s Learning Center
AUGUST 23, 2011
You can better understand how to intertwine your Twitter network into LinkedIn and vice versa. Nonprofits can get tips on how to leverage a professional and very corporate social network for causes. You can find out when the next training webinar is for free and pro accounts to maximize your network. Have you seen LinkedIn’s Learning Center ?
Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
Blue Focus Marketing
JANUARY 30, 2014
A @Dynamic_Signal Webinar: Tues., We are pleased to announce our upcoming webinar, “ The Rise of the Social Employee ,” hosted by Ajay Ramachandran (@ ajay ) of Dynamic Signal (@ Dynamic_Signal ). The webinar, which is set to take place Tuesday, Feb. You can also read our Pivot Conference blogs for more information on social executives and social employees.