Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Like a blog, each social media account is an appreciating asset. MORE >>

'I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft. **. Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. The person who refers the most friends to the Partners in Learning network be given a free Harvard online social media course. Overview of Twitter and difference from Facebook, and other social media. But how do you master it? Etiquette on Twitter. MORE >>

It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. You’re about to determine whether or not this is a webinar you just can’t miss. know I said to turn off anything with an on/off button, but I’ll allow you to use your computer for this step in the webinar. MORE >>

LinkedIn is the only major social network that doesn’t permit brands to interact as members. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. to-B LinkedIn social networksAsk Questions. link]. MORE >>

No longer limited to a specific device, people enjoy the freedom to seamlessly network with friends and co-workers, watch videos, share photos, or generally wander the Net 24×7 – wherever and whenever they choose.  Today’s rich communication experience doesn’t just transform how we connect and communicate with our friends, families and social networks. To achieve this they upload their content to a digital vault, where it can be stored, managed, enriched and shared with friends and family or with their favorite social communities. Old players, new rules. MORE >>