How to Measure Social Media ROI for B2B Brands
Oktopost
MARCH 10, 2022
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. For paid social, you might also include the amount of your ad spend to the above costs, as well as anything else you’re paying for (ad visuals, ad copy, etc.). Define clear goals to measure against your social networks.
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