Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

AUGUST 3, 2021

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. And they're LIVE.

Brands 133

Brands Sports Compete Apparel 133

Sprout Social

JUNE 23, 2021

We were building the brand’s first year-round social content strategy and wanted to better understand what our surfer audience thought about and did during the offseason. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Social Media 95

Social Media Focus Group Aggregator Research 95

Adam Sherk

MAY 24, 2011

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. Share of social media activity: Fast Five 38.46%. Related posts: Which News Sites Get the Most Social Media Engagement? Thor 38.05%. Green Lantern.

Alterian 143

Alterian Social Media Film Sentiment 143

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. It’s clear that collective action can drive change.

Travel 121

Travel Sports Exercises Sentiment 121

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. What is the sentiment behind the trend? Go catch em somewhere else, man. Is it positive or negative?

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

Trends 127

Trends Hashtag Meme Sports 127

The Social Media Hat

AUGUST 3, 2016

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts.

Social Media 60

Social Media Health Care Content Tips 60

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations.

Brands 115

Brands Sentiment Conversation Hashtag 115

Buzz Marketing for Technology

DECEMBER 15, 2011

Rather than investing in media properties that become more expensive as they become successful, you’re now on your way to developing owned media that increases in value the more it’s used. What are they interested in – sports, music, TV? Is Sentiment Making Brands Stupid? I loved the article by Nick Carr a few.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! million viewers!

Eventful 52

Eventful Advertising Social Media Features 52

Sprout Social

FEBRUARY 14, 2022

Both Lindsay and Planet Fitness wrapped social into their promotional plans. Best social media assist. Their teaser approach and celebrity tie-in paid off, with a 71% positive sentiment for Tweets about BMW on game day compared to a 60% positive sentiment for posts around electric cars in general.

Brands 80

Brands Sentiment Posterous Team 80

Sprout Social

APRIL 2, 2019

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. And we know what they want—real connection. Defining connection.

Sports 107

Sports Communities Sentiment Team 107

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Laurel Papworth

JANUARY 17, 2010

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. We appreciate the sentiment, but no thank you. Social Media Fashion. Some, like me, get fed up with being lectured that we should be on their private PR industry panel as a duty to the social media industry.

Fashion 96

Fashion Blogger Eventful Social Media 96

Freelance Social Media

JULY 28, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The Auto DM by Justin on July 28, 2010 Let’s say you’re attending a social function at which you meet a lot of new people. Do you greet each person the same way?

Foursquare 153

Foursquare Meeting RSS WordPress 153

Hootsuite

NOVEMBER 28, 2022

Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. The joys of technology. Get the full report now!

Reddit 100

Reddit Brands Meme Forums 100

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. For a master class in customer service on social, look no further than Airline Complaint Twitter. Twitter natives expect to hear back from your brand within 1 hour.

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

MARCH 30, 2016

With 90% of moms online and 22% shopping online at least once a day , more moms are having conversations through social channels about their purchases and sharing their feelings about their experiences with brands. 40% talk about their kids’ sporting events. Moms talk three times more about kids’ birthdays than seasonal holidays.

Research 60

Research Engagement How To Sentiment 60

Audiense

MARCH 28, 2018

The evolution of the consumer research takes us beyond social listening and the basic analysis of these social data. Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. Who are these people?

Analysis 87

Analysis Research Metadata Patterns 87

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. People turned to them to order at-home sporting goods as a result of gyms and fitness centers closing. Source: Brandinside.asia.

Examples 96

Examples FAQ Insurance Retail 96

Twist Image

MARCH 19, 2016

Mergence-Accommodation Conflict: Why Bad 3D Literally Makes You Sick - Sports Video Group. I'd love to see this set up in major urban areas; when Florida found out all its garages were underwater, political sentiment would change pretty fast." I, narcissist - vanity, social media, and the human condition - The Guardian.

Sports 40

Sports Sentiment Retail Analytics 40

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JUNE 16, 2016

Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic.

Instagram 40

Instagram Tips UGC Hashtag 40

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

DECEMBER 21, 2023

You can manually sift through individual competitor reviews and the comments section on their social media posts. Social media listening To get an up-close look at what your target audience is saying about your competitors’ products (and yours), you need to be a fly on the digital wall—which social media listening enables you to do.

Analysis 106

Analysis Products How To Price 106

Hootsuite

JULY 15, 2020

Gather this information from: Social media analytics , especially Facebook Audience Insights. Learn which social channels your audience uses. One key way to find out is to engage in some social listening and social media sentiment analysis. Active on social media. Challenges.

Template 145

Template Templates How To Tourism 145

Sprout Social

FEBRUARY 28, 2022

Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. Let’s look to three brands that nailed cultural advertising on social media for inspiration.

Brands 115

Brands Meme How To Advertising 115

Social Media Strategery

APRIL 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government 2.0 People were just happy to be discussing how social media is changing the way our government operates. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92