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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Maya is always eager to test anything new — and she’s happy to share her on-the-job learnings and thoughts: As such, she’s a valuable resource for higher ed marketers who want independent advice on whether it’s worth investing time and effort in a new tactic, tool, or platform. Check her out on LinkedIn. Why Should You Follow Them?

Marketing 240
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77+ Resources for Amazing Copywriting

Writtent Blog

To help you get started, here’s a huge list containing some of the best (mostly free, but some paid) copywriting resources on the web. Copyblogger – One of the best free copywriting resources on the web. Joe Robson’s resources can make you a better copywriter for sure. Some quality resources on this website.

Resources 111
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Use an editorial calendar for content marketing

Sherrilynne Starkie

Calendar Card (Photo credit: Joe Lanman). Links and resource. If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Stay organized.

Content 319
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Monday Roundup: Attitude

Waxing UnLyrical

Martin Waxman and Joe Thornley explore what worked and what didn’t, while offering some suggestions for effective crisis communication in this FIR podcast. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Business Resources Shonali Burke Weekly Roundup attitude'

B2B 187
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Capitalizing on Awareness: 5 Ways to Create Content for the Top End of Your Funnel

Social Media Strategies Summit

And, it should contribute to your branding efforts, positioning up your brand as an authority within an entire industry niche. So, investing in the production of resources that answer all the questions consumers may have during the awareness stage of their buyer’s journey makes for an excellent strategy in generating viable leads.

Content 168
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7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Q&A With Jay Baer & Joe Pulizzi. Joe: Of course. Joe: Ah, you are so right.

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Monday Roundup: Attitude

Waxing UnLyrical

Martin Waxman and Joe Thornley explore what worked and what didn’t, while offering some suggestions for effective crisis communication in this FIR podcast. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Business Resources Shonali Burke Weekly Roundup attitude'

B2B 100