Waxing UnLyrical

NOVEMBER 7, 2014

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. These are three key areas of research we undertake as we kick off an engagement. So here we go. Why were you hired?

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Waxing UnLyrical

APRIL 29, 2013

And one of the most important, in my opinion, is research. So much so, that they start to dream up public relations programs using X platform, or Y tool… forgetting that a good program needs to be grounded in research. But we have more ways to conduct research than ever before. Wouldn''t you like to be in her kitchen?

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Waxing UnLyrical

SEPTEMBER 12, 2019

Before you start investing the time and money needed to research and develop longform content, you need to have a content marketing strategy. Do extensive keyword research using proper keyword tools like SEMRush or Ahrefs and see where your site has gaps. Developing a Content Marketing Strategy.

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Waxing UnLyrical

OCTOBER 19, 2016

Public relations research and analysis help in the crucial “message exposure” stage shown in the diagram above. More important than charts, graphs and tables, the goal of the research is to uncover the actionable insights required to control the uncontrollable. Flowchart courtesy Mark Weiner, used with permission.

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Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Finding keywords is one of the most important (and most overlooked) aspects of web marketing. Google’s Keyword Tool.

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Waxing UnLyrical

MAY 10, 2017

Howard noted that audience reach is important: @shonali A5 – audience research is so important. Follow and research who does what best. Tomorrow, Shonali will be chatting about gaining research smarts on a budget with the Mississippi State University Extension Service communications team. MeasurePR [link].

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Waxing UnLyrical

AUGUST 28, 2018

According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. We’re wired for story.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. We researchers often only focus on what good can be accomplished with social media at our fingertips. Sharing crisis and social media research with the public.

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Waxing UnLyrical

AUGUST 1, 2019

David H Lasker is the founder and CEO of News Exposure , a digital content solutions company specializing in media research and monitoring. Top Tips For Handling A PR Crisis from News Exposure. Image by Matthew Guay via Unsplash, CC. The post Top Tips for Handling a PR Crisis appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

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Waxing UnLyrical

APRIL 12, 2011

These require that I: turn in an application and research proposal to the University’s Institutional Review Board (IRB), wait two to three weeks (our IRB is über-efficient; other institutions don’t get back to you for months), and. Throughout graduate school, I have conducted in-depth interviews for all of my investigations.

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Waxing UnLyrical

SEPTEMBER 5, 2017

Khali Sakkas , Chief Executive of Insights & Research for Isentia and AMEC Board member. Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and.

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Waxing UnLyrical

JUNE 12, 2018

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. Keep scrolling to find out. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

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Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. His findings are pretty illuminating.

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Waxing UnLyrical

APRIL 5, 2012

We carefully analyze, using sophisticated research techniques, the environment in which our activities must take place. Strategic communication function” … careful, calculated planning utilizing extensive research (science). And I tend to agree…to a point. And we measure, using carefully honed metrics, the outcomes of our efforts.

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Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling.

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Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. I believe that it’s as important to listen to what feels right as it is to do research. But it has its limitations. Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. Because brands are complex things.

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Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. Take it away, Amanda. Introduce yourself – who are you and what do you do?

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Waxing UnLyrical

MARCH 28, 2017

Ongoing program research plus ad hoc campaign research. And Suzanne, the research unit head we had when I worked at Hewitt. Nothing is perfect but having a defined strategy in the beginning will allow you to measure effectiveness. Dawn Buzynski (@dawnbuzy) March 9, 2017. A2: Focused on linking comms to behavior change.

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Waxing UnLyrical

MARCH 26, 2012

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient. And I mean a ton.

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Waxing UnLyrical

JUNE 1, 2016

Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Yes, they are already doing research on Generation Alpha. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. More alike than different.

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Waxing UnLyrical

AUGUST 26, 2015

An organization that researched its employee and manager communication noted that managers whose scores on these four elements were highest had the best-informed employees, who also were the most satisfied with the company’s communications overall. Ideally, you’ll start with #3 – the research – but you don’t have to.

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Waxing UnLyrical

AUGUST 19, 2015

This would not have happened if the Redskins had utilized some of the established public relations traditional media standards, tested and available for free in a 2015 paper via the Research Journal of the Institute for Public Relations. teaches, researches, and consults in the areas of public relations and measurement and evaluation.

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Waxing UnLyrical

JUNE 6, 2016

Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. 3 Ways a B2B Software Company Improved Its Integrated Communications.

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Waxing UnLyrical

JULY 24, 2012

here’s a good primer asking if neuromarketing research increase sales? Such as: A3 I think measurement is key during the entire spectrum of an “optimized” approach from research to progress to performance #measurepr — Lee Odden (@leeodden) July 10, 2012. #measurepr — Geoff Livingston (@geoffliving) June 26, 2012.

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Waxing UnLyrical

FEBRUARY 7, 2019

Start by researching all the podcasts within your industry. Well, most podcasters have blogs and frequently put up a blog post linking to their podcast. In the summary section is usually a synopsis of the show and links to the guest’s website. You can search websites like Learn Out Loud to find a list of podcasts within your niche.

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Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. And those details matter. Consumers want to know it all.

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Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. Steve also chatted about the up- and down-sides of doing qualitative research online, and you can see the entire chat via this link to the transcript of #measurePR with Steve King, Round 2.

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Waxing UnLyrical

JULY 27, 2016

During the “Introduction to PR” course I took as an undergrad, I was introduced to RPIE, which means research, planning, implementation and evaluation. Trust me, I’m someone who is willing to design visual content all day long, but my efforts are nothing without research.

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Waxing UnLyrical

AUGUST 26, 2011

She even had the KGB watching her when on assignment in Russia, when she was a social scientist, doing international media research with the US Information Agency (which existed from 1953 until 1999). Donna’s done some pretty amazing things: not only does she have a Ph.D. in Communication (how many of us have that?!), she’s.

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Waxing UnLyrical

OCTOBER 17, 2012

Maybe you’d like to illustrate a couple key points from new research for an audience that won’t wade through a 30-page report. Use what you’ve got. My #1 piece of advice for clients who find themselves in this situation is to use what they’ve got. Does the report have graphs, charts and other graphic elements that could be re-used?

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Waxing UnLyrical

NOVEMBER 1, 2012

Create social change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it). Funds will be directed to lung cancer research. So, doing good to create good – all bundled together in one package.

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Waxing UnLyrical

AUGUST 10, 2011

Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand. Being able to draw on knowledge of how to gather, analyze, present and identify opportunities from research findings is essential. What would I add if I did it all over again tomorrow?

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Waxing UnLyrical

AUGUST 15, 2016

ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Angela Jeffrey, vice president of ABX Advertising Benchmark Index. I oversee all ABX marketing, public relations, social media and sales.

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Waxing UnLyrical

MARCH 24, 2014

Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. And guess what? They’re not that trusting.

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Waxing UnLyrical

OCTOBER 6, 2011

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. A while back, my dad asked me if he should be on Twitter for his business, which involves liquidating furniture. I flat out told him no. Not every audience is on Twitter.

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Waxing UnLyrical

JUNE 24, 2015

Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. But does he force-feed them to our hero?

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