Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Image by Getty Images via @daylife. They say you should never discuss politics or religion, right? Related posts: The rise of social commerce. Boomers flock to social networks.

Facebook 337

Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

NOVEMBER 10, 2012

Ipsos Public Affairs conducts corporate reputation and social research around the world. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Darrell Bricker is Chief Executive Officer, Ipsos Public Affairs.

Social Capital 391

Social Capital Policies Research Reputation 391

Sherrilynne Starkie

MARCH 14, 2018

Research shows that most people will see a message seven time before they take action. Writers and other creators will begin with a clear focus for each story and reduces ideation and research time and effort. For example, a 30-second video story will engage people who don’t want to spend time reading long stories.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

MAY 28, 2018

The research is part of a global study conducted by Foresight Factory in 10 countries (Argentina, Australia, Canada, France, Germany, Netherlands, Singapore, Spain, UK and US) on behalf of the Global Alliance of Data-Driven Marketing Associations.

Survey 249

Survey Data Privacy Study 249

Sherrilynne Starkie

AUGUST 8, 2018

A group of top US psychologists, researchers and child advocates seek to condemn the tech industry’s use of psychology to hook kids. They say research links excessive use of social media and video games with depression and academic troubles. As marketers, we too need to adapt constantly to leverage video content.

API 150

API YouTube Data News 150

Sherrilynne Starkie

FEBRUARY 18, 2020

Here a software company has published a research report using a hook that’s sure to interest reporters. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. Examples of Earned Media Success.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

OCTOBER 28, 2012

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. Photo credit: Wikipedia).

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. This is according to a new Pew Research Center survey. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JANUARY 4, 2018

The researchers used an adeno-associated viral (AAV) vector to deliver to the mouse pancreas two proteins, Pdx1 and MafA, which reprogrammed plentiful alpha cells into functional, insulin-producing beta cells.

Types 152

Types Study Research 152

Sherrilynne Starkie

APRIL 3, 2019

There have been more than 1 billion TikTok downloads according research firm Sensor Tower. There’s also a new scheduling option to ensure messages get sent at the most appropriate time. A beginner’s guide to TikTok. Use the app to share 15-second videoclips, which are set to music from populart artists.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

DECEMBER 20, 2020

Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Encouraging residents’ to leave Google Reviews will drive the apartments’ website up search rankings and build word of mouth. Social media is the mainstay of Shared Media tactics.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 5, 2018

The problem was the target audience, researchers and academics, was not taking part. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues. The combined solution included influencer outreach and content curation.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

APRIL 3, 2015

These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

OCTOBER 23, 2012

Using social media for research. IABC Canada East Region reserves the right to designate the winning workshops based on availability. Competition closes Sunday November 28 at 18.00. See you November 1-3! Related posts: Change management: new tricks for old dogs. ICANN 45 gets cool Toronto look and feel. PLEASE LIKE MY FACEBOOK PAGE.

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

NOVEMBER 7, 2013

Using social media for research. The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. Here’s a couple of short clips of my presentation: Related posts: Picking up an IABC Canada Silver Leaf Award.

Conference 218

Conference Content Video Marketing 218

Sherrilynne Starkie

AUGUST 27, 2018

Others may need to take a slower pace, do supplementary research, projects, and experiments. Coast Guard Academy and Marshall University in West Virginia, researchers concluded an individual’s learning style affects their training success. And yet others learn better in a group setting which is supportive and collaborative.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 23, 2019

500 companies, according to new research from Umass Dartmouth. . In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. In reading it I can remember some of the frustration I was feeling at the time.

Consultant 186

Consultant SEO Communities Review 186

Sherrilynne Starkie

NOVEMBER 5, 2018

This book delivers well-researched, actionable strategies and tactics that focus on alignment and value creation with that culture. .” (Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice). “Youth culture is always moving, changing and evolving.

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

MAY 25, 2013

Using social media for research: Social Capital 2012. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Related posts: Picking up an IABC Canada Silver Leaf Award. Social Capital Ottawa. PLEASE LIKE MY FACEBOOK PAGE.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

DECEMBER 21, 2018

According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. Podcasts great way to keep on top of social media and industry trends and news. A lot of podcasts are motivational and educational, others are just very entertaining.

News 170

News Software Analysis Influencer 170

Sherrilynne Starkie

AUGUST 15, 2018

Do the research to identify people who have engaged followings, whose interests are relevant and aligned with yours. These are actual measures of success. Building positive and mutually beneficial relationships with people who have actual influence is crucial to the success of influencer programs.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

NOVEMBER 4, 2012

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. Using social media for research. He’s recognized as one the world’s most influential people on the subject. Related posts: On the eve of Twestival.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MAY 2, 2012

Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. In the era of health care reform, hospitals need to figure out how to do more and more, with less.

Health Care 281

Health Care Social Media Newsletter Training 281

Sherrilynne Starkie

MARCH 28, 2012

Bloggers need to be approached in a different way to journalists – our research and whitepaper reflect this view.”. “Our survey results show an overwhelmingly positive response. Bloggers are here to stay and the PR industry is beginning to embrace them.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

JANUARY 26, 2013

It would appear that those of us in the PR profession have considerable work ahead to build a reputation of credibility and trustworthiness, and it’s doubtful that research like the Baylor University study actually helps in this mission.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

FEBRUARY 13, 2012

Social Pulse contains a directory that is categorized by topic, which could prove useful for research. This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

DECEMBER 20, 2020

Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Encouraging residents’ to leave Google Reviews will drive the apartments’ website up search rankings and build word of mouth. Social media campaigns are the mainstay of Shared Media tactics.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

AUGUST 13, 2012

Related posts: Using social media for research: Social Capital 2012. The style is somewhat passive; the use of nouns greatly outnumbers that of verbs. Do you use word clouds? Let me know how and they are used in your work. Social media in call centres. Three biggest myths of social media. Click here to start to receive my newsletter.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

JANUARY 30, 2016

The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider. On nearly every publication tested, respondents identified native advertising as an article. .

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

SEPTEMBER 22, 2012

Using social media for research: Social Capital 2012. I guess there’s always the risk wherever Biz speaks, but it seems a great waste of an opportunity with so little time was left for Biz to take questions. Full disclosure: CIRA is client of Thornley Fallis Communications. Related posts: IABC Canada Summit registration now open.

Storify 317

Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JUNE 22, 2013

Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. A good example is Jana, a company that makes users a partner in their own data. It’s a service that helps brands engage directly with people in emerging markets via mobile phones.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

OCTOBER 15, 2018

Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Encouraging residents’ to leave Google Reviews will drive the apartments’ website up search rankings and build word of mouth. Social media is the mainstay of Shared Media tactics.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 12, 2018

This is why people travel, offer free audits, and distribute research. Working shoulder-to-shoulder with executives builds trust, but so does staying continuously connected over time, so long as you add value when you do. Abuse this imperative to repeatedly connected, however, and you risk being thought of as human spam.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

AUGUST 24, 2018

I’m currently looking to fill two positions, both in the Ottawa area: Manager, Policy & Research Development. It shortens their recruitment process significantly, and it saves them the toil of going through sometimes hundreds of applicants’ CVs and dozens of interviews trying to find the right person to join their teams.

Marketing 43

Marketing Skills B2B Policies 43

Sherrilynne Starkie

JULY 3, 2018

By understanding at a deeper level what motivates people to think a certain way, to do certain things, is a very different way of conducting your research and ultimately your communications objectives. Public awareness research is always the gold standard. Which are the ones that matter? Which are the ones we should be tracking? .

Policies 231

Policies Project Metrics Sentiment 231