Jeff Esposito

APRIL 10, 2012

March 29, 2012 9:49 am via Twitter for iPhone Reply Retweet Favorite @geoffliving Geoff Livingston. There is no question that every now and then we are faced with challenges that test our breaking points. Hearing these questions day in and day out can be trying and annoying, but treat it as an opportunity rather than a hindrance.

Construction 44

Construction Template Templates iPhone 44

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on. Twitter has also made it clear that verified accounts are important but are not going to come cheap.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 23, 2011

It may not be easy or natural for the initial SM team to gain support at the institutional level – you’ll likely face hurdles, setbacks and hard questions while you educate your coworkers and deconstruct the space to a level that someone with no knowledge of Twitter can understand. Share key milestones with them.

Education 38

Education Meeting Social Media Conference 38

Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. The question really is does it make it right?

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

FEBRUARY 27, 2013

Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

JULY 25, 2010

Written on July 25, 2010 by Espo in Company There is no question that Gary Vaynerchuck is a freak in terms of passion and self-motivation. It offers some good advice and questions in terms of looking into starting a side business or just starting out on your own. This post was mentioned on Twitter by jeffespo, Publicity News.

Creative Commons 26

Creative Commons Disqus Questions News 26

Jeff Esposito

JULY 11, 2011

One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it. Plan to devote 10 to 20 hours a week for a salesperson in this capacity.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

APRIL 29, 2013

With that said, the question has to be asked. I also look at my live stream on Twitter and if a story catches my eye I will look and then Google to see if there are more sources reporting on the same thing when it comes to breaking news. There is also the issue of hacking, which happened to the AP and helped tank Wall Street.

Social Media 49

Social Media Klout Issues Reddit 49

Jeff Esposito

FEBRUARY 25, 2013

The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

AUGUST 16, 2011

Untappd allows me to share a brew that I am currently enjoying, as well as where I am enjoying it, with my friends on Untappd as well as link my check-ins to my other social media profiles such as Twitter and Facebook. While at their pages, I can comment on their share and ask questions on how it tasted and where they purchased it.

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

APRIL 17, 2012

LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles. Whether you are commenting on an interesting status post, answering a question of the day, or interacting with others in one of the many available professional or social groups housed within the platform.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

FEBRUARY 6, 2013

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. This post originally ran on Vistaprint’s Small Business Blog. .

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

AUGUST 2, 2010

It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? This post was mentioned on Twitter by jeffespo, jeffespo and Nicole Hering, Joshua Fishman. Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media?

Social Media 32

Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

JUNE 13, 2011

For that question, articulate what you want to accomplish. For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

AUGUST 8, 2012

Eye to Eye Relationships Everytime I participate in an online PR chat, you see this question: “what’s the most important piece of advice you can give to a PR pro?” A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Easy answer: get to know your media contacts.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

DECEMBER 3, 2012

If you’re going to allow local affiliates to name themselves, give them appropriate messages in case they’re questioned. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. While having 10,000 Twitter followers or 25,000 subscribers to your blog’s RSS is nice, they are meaningless unless you can produce meaningful results for your company.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

SEPTEMBER 22, 2010

Written on September 22, 2010 by Espo in Kate Ottavio , PR My typical answer to the interview question “where do you see yourself in 10 years?” This post was mentioned on Twitter by jeffespo, Andrew Lallos, Kate Ottavio, Erica M. Home About Archives Press Clips Spark Advisors Suggested Reading Where do you see yourself in 10 years?

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

OCTOBER 28, 2011

The real question is what are you dressing up as? Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. Do you have any big plans or parties to attend? It’s OK to tell, I won’t make fun of you.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

JANUARY 2, 2012

You might ask yourself why anyone would devote their time to finishing a book and start a new one every two weeks and it is a perfectly good question. On Becoming Baby Wise – Ezzo (Thank you Stephanie Wonderlin for putting me onto this for Baby Espo along with some entertaining Twitter trolls). The Expectant Father – Brott.

Review 43

Review Case Study ROI Course 43

Jeff Esposito

APRIL 22, 2011

Before you roll your eyes and say sheesh another list post or grumble at adding more real estate and clutter to your RSS reader, take a step back and answer these questions. I am going to guess that the answer to question one is a lot and number two is not too many. How many blogs are in your reader?

Real Estate 35

Real Estate RSS Training Meeting 35

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. He’s a fan of music, asking questions, tennis, baseball and coaching. This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 23, 2011

Without a question the new features including the leader board, messaging, additional contact options, nearby deals and the ability to get alerts to friend check-ins made foursquare the clear winner of all companies at the 25 th anniversary edition of SXSW. was launched a few days before the conference.

Foursquare 38

Foursquare Conference Applications Google 38

Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). Don’t believe me?

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. He’s a fan of music, asking questions, tennis, baseball and coaching. This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MAY 20, 2011

As we integrate more and more with tech the big question will be what role do humans play in setting predictions? The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

As we integrate more and more with tech the big question will be what role do humans play in setting predictions? The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

JULY 12, 2010

Instead of getting something that offered a road map or outline into becoming what Godin tabs as a lynchpin, the book offers a series of questions that have the reader pondering the answers. I would say to check out the book if you want to question yourself. This post was mentioned on Twitter by jeffespo, Kelly Misevich.

Review 23

Review Video Banking Creative Commons 23

Jeff Esposito

SEPTEMBER 23, 2010

They reek of shadiness and doing anything to make a buck, thus making me question the establishment. This post was mentioned on Twitter by jeffespo, jeffespo, Alltop PR, JobShoots, JobShoots and others. While I admire the effort that it took to get eyeballs on these fliers, I will never purchase based on one of these ads.

Alltop 28

Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

DECEMBER 16, 2010

Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to how do you know you are doing things the right way. They range from ROI and measurement to “why bother” and “is it worth it?”.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

JULY 16, 2010

Customer Service on Twitter, Should You do it? In this post, Valeria goes into the logistics and rationale for utilizing Twitter for customer service. Now we have all heard the questions on Twitter usage in the workplace. This post was mentioned on Twitter by jeffespo, Publicity News. Definitely check it out.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

AUGUST 13, 2010

– Now this is one of those questions that always sparks conversation. Active Twitter Users Are Your Most Influential Consumers – This is an interesting look into the influence of customers on Twitter in bite sized nuggets. This post was mentioned on Twitter by jeffespo, jeffespo. Definitely worth a quick read/skim.

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

NOVEMBER 5, 2010

I love me some data, but the question is what are you going to do with it? How Cisco defines business-to-business social-media success … and achieves it – I can’t even fathom manning 100 Twitter accounts let alone adding on 26 fan pages and 300 YouTube channels, but then again, I am not Cisco.

eBook 31

eBook ROI Conference Social Media 31

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. On one hand we took Baby Espo for his trial run-through at daycare (time has flown) which made me both excited and sad.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

JANUARY 5, 2012

Since we all like to play Nelson and chime in HA HA at every blunder, the real question becomes are we doing more harm or good to the industry we all work in. PR Failures: Should We Stop Talking About Them? interesting post that any PR pro should read from Gini Dietrich.

Library 30

Library News Social CRM Policies 30