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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

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Deciding upon Social CRM: Your Brand Can Benefit

Mindjumpers

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. Charter Communication pulled the Twitter plug.

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Social CRM: Tools That Can Help You Know Your Audience Better

Ignite Social Media

Those are just a few questions that brands might have when discussing their customer database, which typically is a list of names along with mailing and email addresses. That’s great to have, but when a brand is looking to connect with their customers on a social level, those things aren’t always helpful.

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What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized.

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7 Things to Look for When Shopping for Twitter Management Tools

agora pulse

Shopping for Twitter management tools? With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? As a social media manager, you don’t have time to try out each one you hear about! Either way, you probably don’t plan or create Twitter content independently.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Raj Kadam : The question we ask is whether the specific data is useful to marketers. It’s in our DNA. Customer service?