Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! Just leave a comment on this blog post with one of your favorite social media websites or blogs that you frequent.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! Just leave a comment on this blog post with one of your favorite social media websites or blogs that you frequent.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer? What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Ari Herzog

SEPTEMBER 3, 2010

I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland. He commented on a recent blog post here, but I thought his question was worthy on its own. I’ve tried to be social media’s voice in the classroom, only to be shot down in grading.

Research 110

Research Social Media Radian6 Microsoft 110

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Twist Image

APRIL 8, 2011

It's not just Social Media. These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us? My presentation, Social Commerce and the New Consumer , is a work in progress.

Radian6 110

Radian6 Ustream iPad Mobile 110

Adam Sherk

DECEMBER 12, 2011

It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. What else are you using?

Analytics 253

Analytics Tools Lithium Facebook 253

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Direct Marketing Observations

APRIL 26, 2010

Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. This week’s topic and supporting questions are as follows: Topic: Managing the Marketing Mix: Which Channel is More Effective? via hashtagsocialmedia.com.

Social Media 173

Social Media Radian6 Apple Marketing 173

Net-Savvy Executive

MARCH 15, 2011

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tools like Radian6, Netbase, etc., Tools like Radian6, Netbase, etc.,

Radian6 177

Radian6 Marketing Sentiment Sample 177

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

SocialFish

JANUARY 8, 2011

I can see myself using it like that a LOT, thought of a few this morning based on question threads I was browsing. You post a question, you get answers. The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer.

Radian6 276

Radian6 Engineering Questions Foursquare 276

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Ari Herzog

NOVEMBER 12, 2012

Their co-founder discovered me on LinkedIn when I answered this question on a group. He liked the style and directness of my reply; and googling me further, he appreciated the breadth of my social web knowledge. Tweet @Flextronics if you have a question about electronics manufacturing. Got a question? How You Can Help Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

FEBRUARY 8, 2011

Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. Feb 14 Radian6 Webinar.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Who will be involved? What times will they be monitoring?

Radian6 254

Radian6 Training Team Feed Reader 254

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Twist Image

DECEMBER 13, 2010

A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Twist Image

MARCH 29, 2011

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. social 2011. social commerce. social media.

Radian6 102

Radian6 Findability RSS Sentiment 102

Janet Fouts

DECEMBER 27, 2011

One of the fantastic things about the growth of social media is how it has widened our window on the world. Ambercadabra Amber co-wrote The Now Revolution with Jay Baer , they really get what makes new media work for business. Wanna learn about tech, social media, mobile? Naomi Dunford. Liza Sabater. Shelly Kramer.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Social Media Strategery

AUGUST 8, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Who will be involved? What times will they be monitoring?

Radian6 145

Radian6 Training Team Feed Reader 145

Convince & Convert

JANUARY 13, 2011

Now, the calls are coming through online, via the social phone.”. That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening.

Company 140

Company Conversation Radian6 Social Graph 140

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Data 100

Data Vocus Radian6 B2B 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Who will be involved? What times will they be monitoring?

Radian6 124

Radian6 Training Team Feed Reader 124

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Data 100

Data Vocus Radian6 StumbleUpon 100

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. For a really entertaining angle, ask the same question, but focus on the people at each company this time. Back-channel emails are a wonderful thing. Power & Associates in 2008.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Who will be involved? What times will they be monitoring?

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Who will be involved? What times will they be monitoring?

Radian6 100

Radian6 Training Team Feed Reader 100

Ari Herzog

SEPTEMBER 30, 2010

There is something about human curiosity that leads everyone to ask the same question when meeting someone for the first time: What do you do? Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Marketers think like media tools, literally. It’s as if we were media hammers.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42