Acquisition rumors have been going around since last Spring Radian6 was going to be acquired and now Radian6 has been acquired by Salesforce.com in a largely cash deal with $326 Million dollars – $276 million cash and $50 million stock,  as of today, March 30th, 2011. com / cloudcomputing / ) company, today announced it has entered into a definitive agreement to acquire Radian6, the industry-leading social media monitoring platform, for approximately $276 million in cash and $50 million in stock, net of cash acquired. Radian6 SalesForce.com MORE >>

So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media? Have You Carried Out a Social Media Audit? MORE >>

We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? What’s awesome: Web-based social media engagement, management and reporting solution that helps companies of all sizes engage, track and analyze conversations about their brands across the most popular and influential social communities today, Twitter and Facebook. Radian6. How are they actually Tweeting? Cotweet. MORE >>

I will shortly be testing Radian6 and Google Analytics integrations on WebMetricGuru.com (I’m happy to say my Radian6 Influencer Account was restored and I’m grateful to  Community Manager Cory Hartlen at Radian6 for getting me up and running). As I understand it, Web Analytics integrations are in place for WebTrends On Demand (only), Adobe Omniture Site Catalyst and Google Analytics.    The instructions for Google Analytics are fairly straightforward and involved creating an  account linked to the Google Analytics Profile for a specific Radian6 email account.  MORE >>

Social media is an ingrained process that now owns a segment of our personal and professional worlds. At work we have segmented time allotted to monitoring Radian6 (now known as the  Salesforce Marketing Cloud ) or Jugnoo  (client), or browsing Hootsuite for interesting content. Grouping Social Media Users. The social media world would be an anthropologist’s dream. When we boil it down (crudely) we can identify two distinct groups of social media users (SMUs) that should inform your social strategies and content. MORE >>