Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#.

Radian6 177

Radian6 Marketing Sentiment Sample 177

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

SocialFish

JANUARY 8, 2011

I can see myself using it like that a LOT, thought of a few this morning based on question threads I was browsing. You post a question, you get answers. The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer.

Radian6 276

Radian6 Engineering Questions Foursquare 276

Convince & Convert

FEBRUARY 8, 2011

It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 14 Radian6 Webinar. In the comments, fire away with any questions you have about the book, the tour, the process, or otherwise. Here’s the rest of the dates so far. Feb 10 San Diego. Feb 10 Phoenix. Feb 11 Phoenix.

Radian6 136

Radian6 Case Study Microsoft Forums 136

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace.

Data 197

Data Social Media Radian6 ROI 197

Dave Fleet

JUNE 15, 2010

For one, it gives a great answer to the “what’s the ROI of this pitch&# question (which even traditional media relations hasn’t solved yet) but also it helps you to figure out who you need to build relationships with and on whom you should focus your pitching. I do think they need to answer the privacy questions, though.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook&# and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. All of these questions will need to be answered to determine what your monitoring schedule needs to be.

Radian6 254

Radian6 Training Team Feed Reader 254

Twist Image

DECEMBER 13, 2010

I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. The question (really) is: "am I optimizing this experience for the consumers that are doing their best to connect with us?" You are doing it wrong. it's about missed opportunities.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Buzz Marketing for Technology

MARCH 11, 2010

Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. I often get asked the question – how do you. Email this to a friend? What’s your Social Media diet?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Twist Image

JUNE 1, 2012

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. There is a massive and missed opportunity happening in the marketing industry. The brands. advertising agency. advertising platform.

Radian6 100

Radian6 Startup Marketing Adwords 100

Ari Herzog

SEPTEMBER 3, 2010

I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland. He commented on a recent blog post here, but I thought his question was worthy on its own. Who are your picks to guide Peter? -- Thank you for reading Who are the Best Social Media Researchers?

Research 110

Research Social Media Radian6 Microsoft 110

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Anything that measures social interaction. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Twist Image

MARCH 29, 2011

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? One of the leaders in social media monitoring solutions is a company called Radian6. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

MAY 20, 2012

The questions you need answered will (and should) guide you to the right type of software. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. “I need to efficiently respond to questions posed to our company in social media, and find real-time opportunities to provide assistance.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Jason Yormark

AUGUST 31, 2010

One of my go-to reads is the Radian6 blog! I can be contaced on twitter: @kenji_o Katie Morse Says: August 31st, 2010 at 8:14 pm Thanks for the kudos on the blog, Jeanna Katie Community Manager | Radian6 @misskatiemo Kar_lyn Says: August 31st, 2010 at 8:40 pm The Social Media Bible! Great giveaway, Jason! I like [link] a lot!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

One of my go-to reads is the Radian6 blog! I can be contaced on twitter: @kenji_o Katie Morse Says: August 31st, 2010 at 8:14 pm Thanks for the kudos on the blog, Jeanna Katie Community Manager | Radian6 @misskatiemo Kar_lyn Says: August 31st, 2010 at 8:40 pm The Social Media Bible! Great giveaway, Jason! I like [link] a lot!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Data 100

Data Vocus Radian6 B2B 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. All of these questions will need to be answered to determine what your monitoring schedule needs to be.

Radian6 145

Radian6 Training Team Feed Reader 145

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Data 100

Data Vocus Radian6 StumbleUpon 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. All of these questions will need to be answered to determine what your monitoring schedule needs to be.

Radian6 124

Radian6 Training Team Feed Reader 124

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Net-Savvy Executive

APRIL 1, 2011

Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. For a really entertaining angle, ask the same question, but focus on the people at each company this time.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Direct Marketing Observations

APRIL 26, 2010

Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. This week’s topic and supporting questions are as follows: Topic: Managing the Marketing Mix: Which Channel is More Effective?

Social Media 173

Social Media Radian6 Apple Marketing 173

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. All of these questions will need to be answered to determine what your monitoring schedule needs to be.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. All of these questions will need to be answered to determine what your monitoring schedule needs to be.

Radian6 100

Radian6 Training Team Feed Reader 100

Janet Fouts

DECEMBER 27, 2011

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. Naomi Dunford. Liza Sabater.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”.

Company 142

Company Conversation Radian6 Social Graph 142

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Great, cool, you’re on the right track.

Social Media 132

Social Media Data SM2 Radian6 132

Net-Savvy Executive

MARCH 15, 2011

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . p 24) The question then becomes is what’s the source of the content and community? Now, that’s my opinion based on the question. Diva Marketing/Toby: So many options. So little time, money and people.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Ari Herzog

SEPTEMBER 30, 2010

There is something about human curiosity that leads everyone to ask the same question when meeting someone for the first time: What do you do? Headline : Director of Community at Radian6. Summary : Brands are built and developed by communities. Customers want to have conversations with companies in ways they never have before.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Josh S Peters

NOVEMBER 23, 2009

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. In your conversations work your brand in when it’s appropriate, field questions, and build the reputation of you and your product. Any questions or comments?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Strategery

AUGUST 18, 2010

It’s an interesting question – why are today’s students held accountable for not knowing how to use social media professionally, yet they haven’t ever been taught formally? One main question always arises when discussing how to integrate social media into higher education. How would we assess a social media course?

Education 135

Education Social Media Gov 2.0 Class 135

Jeff Esposito

JULY 9, 2012

You can use categories like love, hate, questions, prospects or super fans. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Even with some of our guests it’s a question I tend to ask. I believe that’s the way the question was phrased.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

Brands 145

Brands Content Social Media Consultant 145

Pam Moore

APRIL 6, 2019

The answers to all of these questions and more are available for the taking by smart digital marketers who know how to tap into the power of social media marketing to learn, tweak, rinse, repeat and optimize! know the goals and objectives of your audience?

Campaign 60

Campaign Social Media Content How To 60