Jeff Esposito

SEPTEMBER 28, 2012

Arik Hanson offers up a honest question that we should all consider in this post. Sure social media programs have been set up and are rolling along – question is, are they just there to get by? Do you or your boss exhibit any of these traits? Is it time for a social media check-up?

Questions 38

Questions Social Media Twitter Brands 38

Jeff Esposito

MAY 23, 2011

It may not be easy or natural for the initial SM team to gain support at the institutional level – you’ll likely face hurdles, setbacks and hard questions while you educate your coworkers and deconstruct the space to a level that someone with no knowledge of Twitter can understand. Share key milestones with them.

Education 38

Education Meeting Social Media Conference 38

Jeff Esposito

JULY 11, 2011

One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

AUGUST 31, 2012

You don’t want reporters to Tweet out of respect for the person asking the questions in a press conference… interesting… does that mean that Urban Meyer will respect the media too? Good question raised by my buddy Mike Schaffer with some good supporting facts. Seriously Ohio State? Is brand hatred more powerful than affinity?

Conference 37

Conference Price Review Report 37

Jeff Esposito

DECEMBER 16, 2010

Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to how do you know you are doing things the right way. They range from ROI and measurement to “why bother” and “is it worth it?”.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

APRIL 1, 2012

While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and social media fields. Sure debate is good, but when it comes to this question I often find myself in a state of conflict whether to laugh or feel sad for people.

Education 45

Education Company Social Media Resources 45

Jeff Esposito

JUNE 17, 2011

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. The big question on many people’s minds though is what the heck does it mean and what does this person do? Hopefully you have a good one and I’ll catch you next week. Enjoy this week’s edition of Five for Friday.

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

AUGUST 2, 2010

It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by.

Social Media 32

Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

FEBRUARY 1, 2013

About a week plus ago, she noticed that someone was using her Facebook profile picture for a fake account that was doing some questionable things. I Am Not Melissa Dugan – this is a very important read from my friend Amy Vernon. Definitely worth reading if you have a social media profile.

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

JUNE 29, 2011

As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. To see previous installments or to learn more about the series, click here.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

OCTOBER 15, 2012

At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? Last week I attended an off-site meeting for work. As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). When it came to me, I blurted out Sesame Street.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

OCTOBER 28, 2010

There is no question that brands are jumping on the social media bandwagon in record numbers. The question is what does it mean for the folks who fan, follow, friend or engage them? As a result of joining a brand community indicate how much you agree with these statements.

Brands 30

Brands Study Social Media Communities 30

Jeff Esposito

MAY 20, 2013

If you answered yes to any of these questions for your blog posts, emails, work letters, postcard, etc., Are you proud of everything you’ve written? Do you ever feel like you rushed just to finish the task at hand? Have you cut a corner here or there while writing? you have shipped too early. We live in a world where speed is of the essence.

Publishing 42

Publishing Questions Marketing 42

Jeff Esposito

JUNE 22, 2011

The big question here is are you ready to join the 5th Estate? In the book, DC’s blogging guru takes a philosophical look at the new realm of media that we are in now and offers reasons and best practices for brands looking to get into the game. Click here to get the book for under $13.00 (Amazon affiliate link).

Review 40

Review Video Questions Social Media 40

Jeff Esposito

NOVEMBER 11, 2011

Sure folks like to establish them, but often cannot act civilly when someone questions their brand. Many will challenge established brand, but when their “brand” is questioned, the civility goes out the window. Perhaps the most common area where we see this two-headed beast is when it comes to the personal brand.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

MAY 18, 2012

Brand Takes a Tweeting – this is a very good read focusing on the ever-present Shakespearean question To Tweet or Not to Tweet… something that all of us have pondered either on a personal or professional level. All of this lends the question: Will there be viable bodies to fill all these upcoming openings?

Sample 30

Sample Samples Upcoming Curation 30

Jeff Esposito

JANUARY 30, 2013

Aside from the behind the scenes photos of the team’s travels to New Orleans and Media Day, the team’s social media team incorporated the fans into the Media Day experience soliciting questions that the team asked the players.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JUNE 6, 2011

In Dave Kerpen’s new book Likeable Social Media, the question is explored and validated with real-world examples of companies excelling in the space. What does it mean to be Likeable? We all know that Facebook has the Like button, but what does it truly mean to be liked?

Company 44

Company Case Study Review Study 44

Jeff Esposito

APRIL 29, 2013

With that said, the question has to be asked. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen. There is also the issue of hacking, which happened to the AP and helped tank Wall Street. Who can you trust in social media? I am not sure that there is a good answer to that.

Social Media 49

Social Media Klout Issues Reddit 49

Jeff Esposito

FEBRUARY 25, 2013

The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. Planters – I heard about their work while chatting with some folks on a panel at Oracle’s School for the Socially Gifted.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

SEPTEMBER 16, 2011

My only question is how healthy are those sandwiches that Scooby and Shaggy eat? The Swag and Tax Question: An IRS Auditor Reveals the Facts – interesting post on what swag can and probably should cost bloggers…worth a read if you work with bloggers or accept swag on your blog. Any interesting weekend plans?

Social Networking 30

Social Networking Blogger Cost Questions 30

Jeff Esposito

SEPTEMBER 22, 2010

Written on September 22, 2010 by Espo in Kate Ottavio , PR My typical answer to the interview question “where do you see yourself in 10 years?” Home About Archives Press Clips Spark Advisors Suggested Reading Where do you see yourself in 10 years?

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

JUNE 6, 2012

For the “Standard for Influence,” this is just another snafu that leaves at least one user shaking his head and questioning what the hell they are trying to accomplish. For OneHoepWine.com it is unfortunate because their model is awesome, but they made a poor first impression on someone who was probably going to make a $100 order or so.

Klout 45

Klout Influencer Research Company 45

Jeff Esposito

AUGUST 29, 2011

Our panel is titled What you should be measuring in SM and attendees will walk away with answers to the following questions: What can I measure beside fans & followers? For us to get on the docket, we’ll need your help as the conference asks attendees to vote for panels they find interesting. How can I tie revenue to social media?

Social Media 40

Social Media Conference Cost Groups 40

Jeff Esposito

NOVEMBER 16, 2011

Perhaps a better question is how are you doing in selecting the winners for each weekend’s games? Welcome to Week 11 of the NFL season, the last week where teams have a bye and seven weeks until the start of the NFL Playoffs. How has your team fared?

Crowdsourcing 43

Crowdsourcing Lithium Team Social Media 43

Jeff Esposito

JULY 27, 2012

If you manage a brand’s page you have probably asked yourself the same question and should give it a read. Is Facebook the anti-ROI for brands? this is a pretty good read from Nichole Kelly over on Social Media Explorer.

Twitter 38

Twitter Facebook ROI Training 38

Jeff Esposito

FEBRUARY 6, 2013

While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

MAY 6, 2013

A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW. During the 30-minute session, the Zappos CEO touched on a lot of topics, but the one that stood out the most was on what he wanted to do with the company’s new offices in the old Las Vegas city hall.

Community building 46

Community building Project Communities Company 46

Jeff Esposito

NOVEMBER 16, 2012

That was more of a rhetorical question for my groggy brain, but for some reason it decided to keep my internal clock on East coast time and that it would be good to wake up while folks are still casino hopping. Why am I up at 4:30 writing this post?

Vocus 39

Vocus Content Facebook Conference 39

Jeff Esposito

FEBRUARY 27, 2013

Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

DECEMBER 10, 2012

If you feel someone has it out for you ask some questions to get to the root of the issue as you might have missed something (this happens a lot). Address the situation – This is risky but always an option. A lot gets lost in communication so asking for clarifications when you get into the Suck can really help you out. Image: michelhrv.

Project 46

Project Meeting Issues Groups 46

Jeff Esposito

JULY 15, 2013

It also raises the question as to who is authorized to speak on behalf of a company or organization. Appropriate actions will be taken to ensure that such a serious error is not repeated. In reading that release, it can be assumed that the NTSB made a bad hire. At my job, I know who can. Do you know who can at your business?

Company 44

Company Transportation Press Release Apple 44

Jeff Esposito

APRIL 19, 2012

It brings into question as to whether or not LinkedIn comes across worse to users by populating their front page with articles on the globe’s biggest social network. Is calling someone desperate, desperate? Jason Falls takes a look at LinkedIn today and how there are a number of articles calling Facebook desperate in the top feed.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

AUGUST 8, 2012

Eye to Eye Relationships Everytime I participate in an online PR chat, you see this question: “what’s the most important piece of advice you can give to a PR pro?” And it’s easy to measure success as the news items of your story should bear out the very same messages. Easy answer: get to know your media contacts.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

APRIL 22, 2011

Before you roll your eyes and say sheesh another list post or grumble at adding more real estate and clutter to your RSS reader, take a step back and answer these questions. I am going to guess that the answer to question one is a lot and number two is not too many. How many blogs are in your reader?

Real Estate 35

Real Estate RSS Training Meeting 35

Jeff Esposito

JUNE 2, 2015

A common question asked is what are these tweets generating? Tracking the impressions and clicks will really help answer that executive-level question better than saying “but we had 2,000 conversations and 1,000 new followers.”. How many people are seeing them? And how does this help my bottom line?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

A common question asked is what are these tweets generating? Tracking the impressions and clicks will really help answer that executive-level question better than saying “but we had 2,000 conversations and 1,000 new followers.”. How many people are seeing them? And how does this help my bottom line?

Twitter 20

Twitter Meme Social Media Management Comparison 20