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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

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6 ways book publishers can use audience intelligence to reach new readers

Audiense

The question is, how many publishers take this to heart when planning marketing campaigns? Disconnects in the publishing industry’s supply chain make it tough to get direct feedback from their readers, meaning campaigns are often based on outdated insights.

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I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

Buffer Social

I recently took some time off work and thought I’d use the opportunity to answer this question.  But I thought, for science, I’d do this experiment and answer one of the AI questions that creators might be deeply curious about: how does AI content on LinkedIn perform? My advice: focus on building that trust. 

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Sprout Social and Salesforce Partnership Leads to So Many Questions

Ignite Social Media

One thing that immediately stood out from this move was questioning what this means for our clients using Salesforce Social Studio tool here at the agency. The biggest question we’re pondering is this one : Is Salesforce going to end Social Studio altogether to focus back on its roots as a CRM tool? And if so, when?

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A More Elegant Question About Publishing And Money

Twist Image

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. With that, the definition of publishing expanded as well. No one likes having to pay for things, after all.

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The future of publishing?

SocialFish

What could these ideas mean for association publishing? I know some associations (including ASAE) are actively thinking about how to publish content for tablets. If you ask the question, “How do we improve our membership numbers?&# Ask an ordinary question and get the same old answers.&#. What do you think?

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How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. Publishing' Social Media 10.2%. Other Web Sites 22.3%.