” The comments are really interesting, and even though I mentioned it in my comment, it reminded me of Mary Barber’s post (also published yesterday) where she pondered aloud on whether we all see the world through our own respective filters. Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? My short answer: yes, but that’s not what I was thinking about when I sat down to write today’s post. was not a fan of Twitter at first, and now I love it. My M.O. MORE >>

You just read Sock Monkeys Against Cancer Reaches Tipping Point , originally posted on Waxing UnLyrical , published by Shonali Burke. for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying. yet, ironically, the least-funded. From WTF? to SMAC! Thank you! MORE >>

Because I guest-blogged for them (before I’d even started publishing on WUL). Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! hadn’t actually spoken (voice-to-voice) with Gini before, so it was great to finally do so, as well as talk to Danny after ages and Joe after not-so-long. Yes, you. Lets play. MORE >>

You just read Creating Great Video Without the “Shoot” , originally posted on Waxing UnLyrical , published by Shonali Burke. Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. Use what you’ve got. Think about the emotional impact of your piece as well. MORE >>

Imagine you’re the publisher of the most popular, highly-trafficked, blog in the world, that focuses on (this is your topic area). That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. You can , however, write a very good pitch. Oh well. That’s just how it goes. Which are the ones you read? Read it. MORE >>