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6 Rules of Thumb for Successful Brand Publishing

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The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?

The Three Word Shortcut to Great Influencer Relations

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” The thing is, you can create any kind of marketplace.

5 Reasons Snapchat is Integrated Communications New Best Friend

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Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Guest Post by Matt LaCasse. have to say it: Snapchat is the hot NKOTB for social media. Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics. Here’s five reasons it’s your new best friend: 1. How cheap?

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4 Ways To Put a Little Love In Your PR

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Just as they did the last time, they are self-publishing the book… and just as he’s done for his last three books, Shel is making his book as collaborative as possible without actually having hundreds of guest writers muddy up his unique and lyrical style. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

The Dos and Don’ts of a Social Media Automation Strategy

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It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience.  Guest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Happy Friday!

3 Reasons the AMEC International Summit in London Rocked

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. GIPHY link. Ready to dive in?

Monday Roundup: With Love, the Social Media Spotlight

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). Image: photommo via Flickr, CC 2.0. 1. Ready?

New Year Resolutions for the Social PR Pro

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest. 27, 2015).

Digital Crisis Communications: When to Shut Up

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Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Do nothing.

It’s 2015 and #PRDiversity Is Still An Issue

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As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk.

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Getting Started With Influencer Marketing? Traackr’s Got You Covered

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Everyone and their brother  is jumping on that bandwagon.

Is it Shortsighted Not to Host Your Own Blog?

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Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. Second, if you want to maintain ownership of your content, then the safest thing to do is to publish that content on a platform you own. ” You’re reading this blog on a business website, so you already know what my answer is. Usually, two reasons: 1.

Social Sharing: What Makes It Tick?

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He’s one of the few (believe me, they are very few) people whose content I  always share, because I trust him. I’ve read his blog for so long now, yet I’m regularly amazed at the smart content he publishes – not just from himself, but from other bloggers. The psychology of social sharing. ” There are tons and tons of quality content out there. Why me?

How A MacBook Changed My Life

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Mac OS X 10.0 was released 15 years ago today. didn’t know very much about Macs then. Scratch that – I didn’t know anything  about Macs then! My very first laptop was a Gateway, anyone remember them? “).

5 Characteristics of Social PR Superheroes

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In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1.

My Oscar Moment: the 2015 Matrix Awards

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. Chapter, presented me with the 2015 Matrix Award. learned of this a few months ago, and I was absolutely blown away. feel as if I won the Oscar for PR, and here’s why: of all the many awards you can receive, this is one of the few, if not the only one, that you cannot apply for, or be nominated for. Women like Karen Jurgensen. 

Content Marketing: Without Community, It’s Only Half the Equation

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Commenting on blogs published by the kinds of people you hope will come over and comment on your  blog. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement).

The Changing Face of Authoritative Content

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Image: Death to the Stock Photo. Nothing new so far.

How to Develop Meaningful PR Measurement

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Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “If you can’t measure it, you can’t manage it.” Peter Drucker. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

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Smarter Ways to Measure Authoritative Content

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations.

Monday Roundup: Content Rules

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Daniel Newman explains how your business can use social media content to drive customers to your product. 7.  Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content

#measurePR Recap: Measuring the Millennial Workplace

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc. ” #measurepr.

How to Use Social Media And Stay Couth

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. 2. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first. How to use social media (not). Listen.

7 Pillars of Solid Influencer Marketing Programs

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. 1. Make Create content? Share it?

Recap: the September 2015 #measurePR-palooza

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Katie Paine of Paine Publishing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Johna Burke of BurrellesLuce.

Just Write

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Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?, and then some, before I got my started on my blogging journey. Image: Jeremy Brooks via Flickr, Creative Commons. ” Yes.

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Celebrating Women In PR: Meet 3 Public Relations Trailblazers

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” I quote The New Yorker (link above): “I was told they had a dozen men searching the libraries and reading every word I had ever published,” said Sinclair. ” Whew! That’s a whole lot of tribute paying! And rightly so. For centuries, women have been trailblazers in all aspects of our society. Out of the multitude, here are three. 1. Political PR pro Leone Baxter. ” 2.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

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find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. So they typically contain the @ handle of the blogger publishing that post, etc. Frankly, I think that medium isn’t all that happy. What to do? Such is life. ” 1. And this fits the bill. This is for two reasons: a.

No One Puts Social (PR) In a Corner

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved. As a result, they have no idea how to strategically integrate the two. Before.

Monday Roundup: Classic Measurement Strategy

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s

Putting the “We” in Community

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. In the social space, there’s a lot of talk about “community.” We ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. think that’s a really cute idea.

When Content Marketing Lets You Down

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. ” they say.

Good Customer Service Starts at Your Front Door

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You just read Good Customer Service Starts at Your Front Door , originally posted on Waxing UnLyrical , published by Shonali Burke. Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. lurked in the entrance for a while. Yeah, it is.

7 Facts About Social PR Superheros

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. FACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless. FACT: You cannot become a Social PR Superhero without commitment. Daenerys would not have become the Mother of Dragons without it.

18 PR Standbys That Will Never Die

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean. My community came up with some good ones. Here they are, all 18 of them. 1. ” 16.

The Transistor Radio and the Dawn of Mobile Media

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Fay Shapiro is founding member and publisher of  CommPRO.biz. Her Fay grew up in the world of communications, learning the ropes as editorial director at Bacon’s Information (now Cision), and then venturing into the publishing world with Oxbridge Communications, BurrellesLuce, O’Dwyer’s, and Bulldog Reporter. Guest Post by Fay Shapiro. People were on the move.

Monday Roundup: Being of Service

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. One week from today, we in the U.S. will mark Martin Luther King Day, and many are gearing up for the annual day of service. think it’s terrific; but isn’t “being of service” something we should think about more often than not? Here we go. 1.

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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

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Yesterday, Dan Cohen published a terrific guest post here on WUL riffing off of Groundhog Day, where he made the point that “communication is more about mastery than about prediction.” Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. have friends who’ve survived breast cancer (among other cancers). Walk the talk. hope so.

Monday Roundup: Get Started With Blogging

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Happy New Year! truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Isn’t that crazy?! ” 2.  ” 3. 

When Millennials Take Over [Book Review]

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). What When Millennials Take Over is about. Whether we are ready for it or not, the future of business is here. The result? Today.

Dear Business: Get Over the Social Media Hump

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When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image:  richardghawley via Flickr, CC 2.0. The truth is, it isn’t. This is not your chance to jump all over me for hatin’ on SM. I’m not. I’m extremely aware of and grateful for all that it has done for me, personally and professionally.

Understanding Paid, Owned and Earned Media

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Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. You just read Understanding Paid, Owned and Earned Media , originally posted on Waxing UnLyrical , published by Shonali Burke. Guest post by Geoff Livingston. Marketers often silo their marketing choices, and budget is a primary way they do that.

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