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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

Meet the Power of Blog Syndication

Ari Herzog

previously announced myself as a blogger on syndication links on sites including B2C and SMT. When I published my blog post, their editors observed my submission among a feed of other submissions by other bloggers; and they promoted me from just a person in their incoming syndication feed to a person featured on their website and across their social media channels.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? 3,022 LinkedIn 255,262 total article views From 0 ? 35

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers. Yahoo News Syndication: Attribution Links Not SEO-Friendly.

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Translation and Localization Tips for Publishers

Adam Sherk

asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. If your publication uses a lot of ‘people’ imagery it is important that it properly reflects the people of the country you are publishing in. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. 10 Practical Twitter Tips for Publishers.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. There are serious pros and cons to the decision to syndicate content. Pros and Cons of Syndicating Content.

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content by Adam Sherk on June 30, 2009 Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside, as syndication creates duplicate content issues. So it is important to build in as many protective steps as possible into any syndication contract.

Why Bloggers Should Self-Publish

ProBlogger

By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing.

5 Places To Publish Your Articles

Small Business Mavericks

Do you ever wonder where you can publish your articles and build links back to your website or get the attention you deserve as an expert in your field? HubPages – HubPages is a place for authors to publish articles on a variety of topics. You publish your articles on topics at Triond and they are syndicated to niche websites so that you can reach a larger audience. For greater leverage and flexibility, try using these 5 websites for publishing your articles. Article Marketing article marketing self publishing website promotion

Online Content Distribution: Guide To The Best Content Syndication Services

www.masternewmedia.org

Print this article | Read this article in: | IT | PT | ES | Online Content Distribution: Guide To The Best Content Syndication Services Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. Compensation : Potential revenue payback.

500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. In fact, some top-tier publishers receive over 300 pitches a day – more than 3x the email volume of the average worker. That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion.

What's The Point In Commenting On Blogs?

Twist Image

If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially, these instant publishing platforms were seen as simple online journals for those who wanted to keep them. Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based readers when the blogger updated or published to the blog) helped to propel the platform to the mainstream. publishing.

Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. Having used Feedburner for years, it appears little positive has happened since acquisition by Google, and largely the service for syndicating and placing advertising in RSS feeds has been left running, but little more. But it also has a cost to Google – less publishers means less inventory, and therefore less Adsense revenue. Buffer.

Content Marketing And Syndication

Small Business Mavericks

And that’s why they won’t tell you about syndication. Duplicate content is when you have the same article published on multiple websites with no interlinking between them. It looks as if the publishers all want you to believe that they were the first to publish that article. That’s why article syndication is so important. You can publish the same article on multiple websites if you do it through syndication. By this I mean you publish the article first on your own website, then you submit it for publication to other websites.

How publishers curate the world of content

emediavitals.com

Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ While publishers choose to utilize aggregation and curation platforms in a variety of ways, the main point is clear: Many media companies see benefits in collecting content from around the Web. Publishers find curation can attract and retain readers by offering the best of all content, rather than the best of just their own content. The amount of curation versus staff content varies by publishers. Some news sites (e.g.

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40 Cool Things to Do With Your Posts *After* You Hit Publish

ProBlogger

” Your role as a blogger doesn’t end as soon as you hit Publish. To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish. Why not contact a publisher about creating a gift book? Look for print magazines that accept “reprints”—these are articles that have been previously published, and can include blog posts. You could approach the owners of a magazine or other popular site about syndicating your blog to their readers. What do you do with a post after you’ve published it?

Demand Better Content

Twist Image

Success in the publishing business comes from the publishing company that employs the best people who have a "nose for news." " The amount of pages published daily in this newspaper is (somewhat) predicated on how much advertising is sold. As the publishers of your local paper creates a compelling enough newspaper, this grows the audience, and that larger audience is attractive to advertisers. Vancouver Sun - not yet published. publisher. publishing. syndication. Some of it is local, some national and some global. is a U.S.

Guide To Online Content Syndication

www.masternewmedia.org

Print this article | Read this article in: | IT | ES | PT | Guide To Online Content Syndication: Part 1 Online syndication allows web publishers to distribute their content to multiple audiences, networks, as well as to traditional media outlets and to their online counterparts. Do you want to understand what online content syndication can do for you? 1-Click Answers.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? This means that in addition to using the tag to help sort of duplicate content issues on a single domain, it can also be used in dealing with duplicate content on more than one domain. (If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ). Do my publishers need to use rel=&# canonical&# ? A: We leave this up to you and your publishers.

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? However the split result is certainly costing them clicks.

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How to Control Rich Snippets on Social Media

Convince & Convert

Once these are both in place, they’ll be published right along with your blog post, appearing in the source code for the page. If it’s a site where you upload your own post, such as a syndication site, it’s usually a WordPress platform, handled just like you would your own post. Make snippet customization a habitual part of your content publishing process. highlight to tweet).

Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. Blog Facebook Search Marketing SEO Social Media & SEO Social Media Marketing Tools and Resources Word of Mouth Marketing facebook comment plugin facebook like button Facebook optimization how to increase your sites seo social and seo social media and seo social media marketing and search engine optimization social plugins social syndication user generated content using social media plugins

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. Blog Facebook SEO Search Marketing Social Media & SEO Social Media Marketing Tools and Resources Word of Mouth Marketing facebook comment plugin facebook like button Facebook optimization how to increase your sites seo social and seo social media and seo social media marketing and search engine optimization social plugins social syndication user generated content using social media plugins

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Syndication and Sponsored Content. Are you taking full advantage of these opportunities? 1.

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Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers. Slideshows – slideshows and photo galleries are frequently used by publishers both for the visual experience and to increase pageviews.

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Life as a Walking Typo

Geoff Livingston

Believe it or not, I proof these posts, as many as five or six times before publishing. My masters thesis on wireless Internet diffusion was published by the Strategis Group. And my Mom — Jacqueline Bigar , a syndicated astrologer in more than 200 daily newspapers — creates a lot of typos in her raw copy. Publishing with Imperfection. Image by grafician.

Four Tools to Help Build Your Social Community

Waxing UnLyrical

One of many auto-posting services that syndicate your blog to Facebook, I tried NetworkedBlogs early on and then, for some reason, stopped. Since coming back to NetworkedBlogs, I noticed that you can also syndicate to Twitter, but I’m not using that option. HootSuite Publisher. Inevitably, then, the time question comes up. “How can I always be online? Yes and no.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines? Survey: Pinterest a Great Source of Links for Publishers.

120 Marketing Tactics for Blogs

Pamorama

Content marketing  consists of producing and publishing information that builds trust and authority among your ideal customers. It Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. Be consistent.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. It’s apparent that there’s a missing vital component in the quest to modernize marketing. Integration between the two is a critical missing link.

PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

So Google can publish stats all they want, but until I see an active feed like Facebook and Twitter… I just don’t believe it. So, to be transparent, I do automate some of my syndication, but I don’t automate my content creation and content evaluation. I do automate some of my syndication, but I don’t automate my content creation and content evaluation.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Some industry experts say we are living in a post-dot-com age where “homeless media” is the future of content publishing. This rise of a new kind of publisher that doesn’t require a homepage or an application and syndicates content through social media and other channels is opening up a plethora of voices and content–think Arsenic TV, NowThis  and BuzzFeed.

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Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet. identifies the name of the news outlet and the language it is published in.

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

The problem usually starts before you begin publishing content online. Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. Here’s how to develop streams of information and ideas for your content publishing: 1.

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Related posts: Does Google News Sitemaps New Format Help Publishers? Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? JVC Facebook Page Sweepstakes a Big Success.

The Church And State Of Advertising

Twist Image

When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. Re-runs can go on and on in syndication for years, so what's the harm in dumping in a few computer generated products here and there? This doesn't mean that we need to shut it down, but it does mean - in a world where everyone is publishing content in text, images, audio and video - that all of us need to be a little wiser to who is being paid what to say what. Vancouver Sun - not yet published. publishing. Are marketers poisoning the well? media.

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately. The short answer? Not so many. News Compare the Fox News and Chicago Tribune tabs to Yahoo!

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Let’s assume that you believe that to be true and you want to essentially become a publisher of the best content focused on a specific topic.  Publishing. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Does it publish full copies, snippets?  Syndicate Press. Syndicate Press. DayLife – powerful publisher platform.

Use Media Relations to Get on the First Page of Google

Spin Sucks

What’s frustrating about this particular search is the PR Daily comes up before us…and it’s an original Spin Sucks piece that they syndicated. About 30 days after our content is published elsewhere, we should see a shift in our search results. ” It’s such a good question, it deserves it’s own blog post. The short answer is no. Shame on me!

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. Only 3% regularly or sometimes gets news from Twitter.

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

In fact, platforms such as Triberr have sprouted up on the Web specifically to aid content producers in this process. #5: Curation Syndication. Once just for TV, the syndication model is now being successfully adapted to Web content. This post was originally published on AT&T’s Networking Exchange Blog. eMarketer even estimates that tablet users will reach 89.5 by 2014.