The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Spike.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Social Media 10.2%. Publishing Other Web Sites 22.3%.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc.
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Publishing
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Buffer Social.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach. How to structure glocal communication on Social Media.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.
15 Common Social Media Questions & Answers
FEBRUARY 8, 2017
Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. 1. Do I Have to Be on Every Social Network? Answer: No.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. ” to your Foursquare check-ins that were published on Twitter. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? Creeeeeeeepy.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Is Using Facebook Comments Good for Publishers? used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social. Publishing
The Truth About How Often to Post in Social Media
Convince & Convert
FEBRUARY 15, 2017
How often should I post to social media? You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down? In social media, the algorithm is the most important customer.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts. Which News Sites Get the Most Social Media Engagement?
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
The New(ish) Trend Of Publishing Within Publishing
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. Perhaps an advertising rev share deal with Facebook, perhaps a newish brand on a popular social media platform that would create attention for Business Insider, perhaps a deal with Facebook where this unique content might be used in the future if/when Facebook decides to get serious about being a search engine too, perhaps a data platform? Writers used to write for publishers.
Five Social Media Automation Myths Busted
JULY 21, 2015
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.
The International Bar Association Publishes First Global Study of the Impact of Social Media on the Legal Profession
FEBRUARY 22, 2012
The International Bar Association has just published the first global study of the impact of social media on the legal profession. According to the report, “The initiative was prompted by an unprecedented worldwide surge in the use of online social networking. 85% thought that law schools should teach about the risks of social networking. Fascinating stuff!
8 Tips On Developing A Social Publishing Approach For Brands
AUGUST 13, 2012
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It includes keyword research and usage, monitoring across the social web, and conversion analysis. tips on developing a social publishing approach for brands. 1. Conversations and conversion need provocation.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. Digg is certainly trying hard to improve its position through initiatives like Newsrooms and Digg Social Reader. Social Media
Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. While the media was hyping the campaign as a “#McFail,” in reality only 2% of tweets about the brand that day were negative.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
We’re Hiring A Social Media Coordinator
APRIL 5, 2016
We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Manage interactions on our clients’ social media channels.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Social Media Promotion Tools.
How Social Media Generates Sales You Can’t Track To Social Media
MARCH 23, 2015
But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. We work with a lot of food and restaurant brands and when publishing photos of menu items or recipes, audiences frequently respond with “ Well, now I know what I’m having for dinner tonight! They just can’t.
Social Media: The True Impact
APRIL 24, 2013
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Social media has made it incredibly easy for news to spread.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. This last part is important, because that’s where social media is taking us.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value. And that makes sense.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Why Is Social Media Important for My SaaS?
OCTOBER 27, 2016
Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. Then, broadcast those insights on social media. 2. To engage with industry leaders, start interacting with them on social media networks.
How to Optimize Your Social Media Workflow
DECEMBER 27, 2016
Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing. How does this apply to your social media workflow?
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing Less than 20% 0. 20-29% 6.
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media
Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget
Ignite Social Media
JANUARY 9, 2017
From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. How much of your total budget went to media boosting? As a helpful guide, the below graphic looks at the large categories of budget line items included in a well-rounded social media marketing mix. Step 3: Make Your Case.
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Additionally, Warzell points to the core tension regarding news on social networks: Facebook has made a commitment to deliver news, but only in a manner that doesn’t truly interfere with the overall experience. The central tension with news—giving you what you want to see versus giving you what you need to see—is an intractable one, especially since the former is the foundation on which the world’s biggest social network is based.