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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Spike.

How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Social Media 10.2%. Publishing Other Web Sites 22.3%.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc.

Traditional Book Publishing vs. Self-Publishing

Spin Sucks

One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. It was all due to the publisher the first week of January.

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

How Social Media Affects Search

Spin Sucks

For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.

The Dark Side of Social Media

Spin Sucks

love social media. Sure, we kind of expect to hear about people being stalked because of social media. ” to your Foursquare check-ins that were published on Twitter. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? Creeeeeeeepy.

We’re Hiring A Social Media Coordinator

Firebelly

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Manage interactions on our clients’ social media channels.

How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. We work with a lot of food and restaurant brands and when publishing photos of menu items or recipes, audiences frequently respond with “ Well, now I know what I’m having for dinner tonight! They just can’t.

Stop! Check These Seven Things Before Hitting Publish

Spin Sucks

You wrote an awesome post and you’re about to get it published. Here are seven things you should check before hitting the publish button. Check These Seven Things Before Hitting Publish appeared first on Spin Sucks. You’re aware of the importance of the editing process, so you made sure to read that piece, correct some misspellings, and improve the structure of a few sentences.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.

The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. Perhaps an advertising rev share deal with Facebook, perhaps a newish brand on a popular social media platform that would create attention for Business Insider, perhaps a deal with Facebook where this unique content might be used in the future if/when Facebook decides to get serious about being a search engine too, perhaps a data platform? Writers used to write for publishers.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.

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What Does Facebook’s Latest Algorithm Change Mean for Publishers?

SocialTimes Facebook

Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Additionally, Warzell points to the core tension regarding news on social networks: Facebook has made a commitment to deliver news, but only in a manner that doesn’t truly interfere with the overall experience. The central tension with news—giving you what you want to see versus giving you what you need to see—is an intractable one, especially since the former is the foundation on which the world’s biggest social network is based.

8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It includes keyword research and usage, monitoring across the social web, and conversion analysis. tips on developing a social publishing approach for brands. 1. Conversations and conversion need provocation.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Is Using Facebook Comments Good for Publishers? used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social. Publishing

Five Social Media Automation Myths Busted

Spin Sucks

In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts. Which News Sites Get the Most Social Media Engagement?

3 Ways You’re Scaring Customers On Social Media

Firebelly

Is your brand tricking customers more than treating them on social media? Your social profiles aren’t optimized for search. Your publishing approach is inconsistent. The post 3 Ways You’re Scaring Customers On Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Halloween is almost here.

The International Bar Association Publishes First Global Study of the Impact of Social Media on the Legal Profession

SocialFish

The International Bar Association has just published the first global study of the impact of social media on the legal profession. According to the report, “The initiative was prompted by an unprecedented worldwide surge in the use of online social networking. 85% thought that law schools should teach about the risks of social networking. Fascinating stuff!

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Social Media Promotion Tools.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

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Social Media: The True Impact

Unspoken

We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Social media has made it incredibly easy for news to spread.

3 Easy DIY Social Media Content Creation Tools

Firebelly

You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. Pablo is an image creation product designed by Buffer, the popular social media management tool. Bonus feature: If you’re a Buffer user, you can easily schedule your newly-created images to publish on your social networks.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. While the media was hyping the campaign as a “#McFail,” in reality only 2% of tweets about the brand that day were negative.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing Less than 20% 0. 20-29% 6.

10 Effective Social Media Options Every Business Should Use

Unspoken

Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. In a rush to publish your page, you may not have completely filled out this handy portion. So take advantage of this easy social marketing tool. The great thing about LinkedIn is that when you publish articles to it, they stay in a separate section. What simple social media tasks help boost your business? Twitter. Hashtags.

Ignite Social Media Turns 9 Years Old

Ignite Social Media

1998  “Harry Potter and the Chamber of Secrets” the 2nd book in the series is published. While all of these may be great, we find this one to be particularly noteworthy: 2007 Ignite Social Media becomes first Social Media Agency in the United States. July 2nd. It’s a day that we hold in high regard around these parts. 1979  Susan B.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. What: Weekly chat about all things social media.

Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media

Social Media Updates January

yMarketingMatters

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Blog Social Media Update

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. also included sites like BuzzFeed and Quartz that are known to do much better in social than search. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers. dailymail.co.uk

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